---
title: "Plano: search popularity and Share of Search worldwide"
description: "Plano is tackle box maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/plano"
publisher: "Brandwave"
---

# Plano: search popularity and Share of Search worldwide

Plano is tackle box maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Plano
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tackle box brands**: 33.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tackle box brands | 2 | 33.6% | 301K |

- [Tackle box brands](/demand/global-en/categories/tackle-box-brands)

## How has branded search demand for Plano changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Plano worldwide held steady at 301K.
- Across the 11 months ending August 2026, Plano’s estimated Share of Search among tackle box brands worldwide peaked at 36.2% in November 2025 and was lowest at 29.1% in July 2026.

## How did search popularity change for tackle box brands worldwide in August 2026?

- In August 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 29.1% to 33.6%.
- In August 2026, Shimano lost estimated Share of Search among tackle box brands worldwide, from 43.5% to 41.1%.
- In August 2026, Daiwa lost estimated Share of Search among tackle box brands worldwide, from 16% to 15.1%.
- In August 2026, Flambeau lost estimated Share of Search among tackle box brands worldwide, from 2.6% to 2%.
- Estimated monthly branded searches for Rapala worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tackle box brands | 301K | 33.9% | 2 |
| Nov 2025 | Tackle box brands | 301K | 36.2% | 1 |
| Dec 2025 | Tackle box brands | 246K | 32% | 2 |
| Jan 2026 | Tackle box brands | 246K | 32.4% | 2 |
| Feb 2026 | Tackle box brands | 246K | 32.6% | 2 |
| Mar 2026 | Tackle box brands | 301K | 33.9% | 2 |
| Apr 2026 | Tackle box brands | 301K | 31.1% | 2 |
| May 2026 | Tackle box brands | 301K | 29.7% | 2 |
| Jun 2026 | Tackle box brands | 301K | 33.6% | 2 |
| Jul 2026 | Tackle box brands | 246K | 29.1% | 2 |
| Aug 2026 | Tackle box brands | 301K | 33.6% | 2 |
| Sep 2026 | Tackle box brands | — | — | — |

## How is Plano measured?

Brandwave collects information about searches that people make online using Plano’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “plano”

## Which tackle box brands compete with Plano?

- [Shimano](/demand/global-en/brands/shimano): Head-to-head: /demand/global-en/compare/plano-vs-shimano
- [Daiwa](/demand/global-en/brands/daiwa): Head-to-head: /demand/global-en/compare/daiwa-vs-plano
- [Rapala](/demand/global-en/brands/rapala): Head-to-head: /demand/global-en/compare/plano-vs-rapala
- [Flambeau](/demand/global-en/brands/flambeau): Head-to-head: /demand/global-en/compare/flambeau-vs-plano
- [Bass Pro](/demand/global-en/brands/bass-pro)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Plano: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/plano

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/plano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.