--- title: "Planable: search popularity worldwide" description: "Planable is content planning and approval software for marketing teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/planable" publisher: "Brandwave" --- # Planable: search popularity worldwide Planable is content planning and approval software for marketing teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Planable - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among social media management tools**: 2.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Social media management tools | 6 | 2.2% | 22.2K | - [Social media management tools](/demand/global-en/categories/social-media-management-tools) ## Top social media management tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Planable was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Planable is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Buffer | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sprout Social | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hootsuite | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Metricool | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Agorapulse | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Later | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Planable | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Sprinklr | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Loomly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SocialPilot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about social media management tools - Asked ChatGPT "Which social media management tool should I use?": 1. Buffer, 2. Metricool, 3. Later, 4. Agorapulse, 5. Sprout Social, 6. Hootsuite - Asked ChatGPT "What are the best social media management tools?": 1. Buffer, 2. Metricool, 3. Later, 4. Sprout Social, 5. Hootsuite, 6. Planable - Asked ChatGPT "What's the best social media management tool for a marketing team?": 1. Sprout Social, 2. Hootsuite, 3. Agorapulse, 4. Buffer, 5. Planable, 6. Sprinklr - Searched Google, AI Overview "social media management tools": 1. Buffer, 2. Hootsuite, 3. Sprout Social, 4. Metricool, 5. Agorapulse - Searched Google, AI Overview "schedule instagram posts": named none of the brands we track Not named in any answer: Loomly and SocialPilot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Planable changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Planable worldwide fell from 27.1K to 22.2K. - Across the 12 months ending September 2026, Planable’s share of searches among social media management tools worldwide decreased from 3.1% to 2.2%. - Across the 12 months ending September 2026, Planable rose from 7th to 6th among social media management tools worldwide. ## How did search popularity change for social media management tools worldwide in September 2026? - In September 2026, Buffer overtook Hootsuite to rank 2nd among social media management tools worldwide, with 18.8% of the searches. - In September 2026, Hootsuite lost share of searches among social media management tools worldwide, from 13.7% to 11.3%. - In September 2026, Sprout Social lost share of searches among social media management tools worldwide, from 11.2% to 9.3%. - In September 2026, Sprinklr lost share of searches among social media management tools worldwide, from 9% to 7.4%. - SocialPilot’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.7% to 1.2% in September 2026. - Later’s share of searches among social media management tools worldwide has lost ground for 3 months in a row, from 1.5% to 0.93% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Social media management tools | 27.1K | 3.1% | 7 | | Nov 2025 | Social media management tools | 22.2K | 2.7% | 7 | | Dec 2025 | Social media management tools | 22.2K | 2.9% | 8 | | Jan 2026 | Social media management tools | 27.1K | 3.1% | 7 | | Feb 2026 | Social media management tools | 22.2K | 2.7% | 7 | | Mar 2026 | Social media management tools | 27.1K | 2.9% | 7 | | Apr 2026 | Social media management tools | 22.2K | 2.5% | 7 | | May 2026 | Social media management tools | 22.2K | 2.6% | 7 | | Jun 2026 | Social media management tools | 22.2K | 2.6% | 7 | | Jul 2026 | Social media management tools | 22.2K | 2.5% | 6 | | Aug 2026 | Social media management tools | 22.2K | 2.7% | 6 | | Sep 2026 | Social media management tools | 22.2K | 2.2% | 6 | ## How are Planable’s branded searches counted? Brandwave collects information about searches that people make online using Planable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “planable” ## Which social media management tools compete with Planable? - [Metricool](/demand/global-en/brands/metricool) - [Buffer](/demand/global-en/brands/buffer) - [Hootsuite](/demand/global-en/brands/hootsuite): Head-to-head: /demand/global-en/compare/hootsuite-vs-planable - [Sprout Social](/demand/global-en/brands/sprout-social): Head-to-head: /demand/global-en/compare/planable-vs-sprout-social - [Sprinklr](/demand/global-en/brands/sprinklr): Head-to-head: /demand/global-en/compare/planable-vs-sprinklr - [Loomly](/demand/global-en/brands/loomly): Head-to-head: /demand/global-en/compare/loomly-vs-planable - [Agorapulse](/demand/global-en/brands/agorapulse): Head-to-head: /demand/global-en/compare/agorapulse-vs-planable - [SocialPilot](/demand/global-en/brands/socialpilot) - [Later](/demand/global-en/brands/later) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Planable: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/planable This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/planable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.