--- title: "Plaid: search popularity and Share of Search worldwide" description: "Plaid is an open banking platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/plaid" publisher: "Brandwave" --- # Plaid: search popularity and Share of Search worldwide Plaid is an open banking platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Plaid - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among fintech**: 12.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fintech | 2 | 12.1% | 450K | | Open banking platforms | 1 | 95% | 450K | - [Fintech](/demand/global-en/categories/fintech) - [Open banking platforms](/demand/global-en/categories/open-banking-platforms) ## How has branded search demand for Plaid changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Plaid worldwide held steady at 450K. - Across the 11 months ending August 2026, Plaid’s estimated Share of Search among fintech worldwide peaked at 17.4% in November 2025 and was lowest at 8.6% in March 2026. - Across the 11 months ending August 2026, Plaid’s estimated Share of Search among open banking platforms worldwide increased from 93.4% to 95%. - Across the 11 months ending August 2026, Plaid’s estimated Share of Search among open banking platforms worldwide peaked at 96.3% in November 2025 and was lowest at 92.1% in March 2026. ## How did search popularity change for fintech worldwide in August 2026? - In August 2026, Plaid gained estimated Share of Search among fintech worldwide, from 10.2% to 12.1%. - In August 2026, Adyen gained estimated Share of Search among fintech worldwide, from 4% to 4.7%. - In August 2026, Stripe lost estimated Share of Search among fintech worldwide, from 85.3% to 82.7%. - Estimated monthly branded searches for Unit worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026. - Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026. ## How did search popularity change for open banking platforms worldwide in August 2026? - In August 2026, Plaid gained estimated Share of Search among open banking platforms worldwide, from 93.4% to 95%. - In August 2026, TrueLayer lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.1%. - In August 2026, Yodlee lost estimated Share of Search among open banking platforms worldwide, from 3.1% to 2.6%. - Estimated monthly branded searches for Tink worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fintech | 450K | 12.2% | 2 | | Nov 2025 | Fintech | 673K | 17.4% | 2 | | Dec 2025 | Fintech | 550K | 16.8% | 2 | | Jan 2026 | Fintech | 450K | 12.2% | 2 | | Feb 2026 | Fintech | 368K | 10.1% | 2 | | Mar 2026 | Fintech | 368K | 8.6% | 2 | | Apr 2026 | Fintech | 368K | 10.2% | 2 | | May 2026 | Fintech | 368K | 10.1% | 2 | | Jun 2026 | Fintech | 368K | 9.9% | 2 | | Jul 2026 | Fintech | 368K | 10.2% | 2 | | Aug 2026 | Fintech | 450K | 12.1% | 2 | | Sep 2026 | Fintech | — | — | — | | Oct 2025 | Open banking platforms | 450K | 93.4% | 1 | | Nov 2025 | Open banking platforms | 673K | 96.3% | 1 | | Dec 2025 | Open banking platforms | 550K | 95.5% | 1 | | Jan 2026 | Open banking platforms | 450K | 93.5% | 1 | | Feb 2026 | Open banking platforms | 368K | 93.4% | 1 | | Mar 2026 | Open banking platforms | 368K | 92.1% | 1 | | Apr 2026 | Open banking platforms | 368K | 92.7% | 1 | | May 2026 | Open banking platforms | 368K | 93.4% | 1 | | Jun 2026 | Open banking platforms | 368K | 93.4% | 1 | | Jul 2026 | Open banking platforms | 368K | 93.4% | 1 | | Aug 2026 | Open banking platforms | 450K | 95% | 1 | | Sep 2026 | Open banking platforms | — | — | — | ## How is Plaid measured? Brandwave collects information about searches that people make online using Plaid’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “plaid” ## Which fintech compete with Plaid? - [Stripe](/demand/global-en/brands/stripe): Head-to-head: /demand/global-en/compare/plaid-vs-stripe - [Adyen](/demand/global-en/brands/adyen): Head-to-head: /demand/global-en/compare/adyen-vs-plaid - [Marqeta](/demand/global-en/brands/marqeta): Head-to-head: /demand/global-en/compare/marqeta-vs-plaid - [Rapyd](/demand/global-en/brands/rapyd): Head-to-head: /demand/global-en/compare/plaid-vs-rapyd - [Unit](/demand/global-en/brands/unit): Head-to-head: /demand/global-en/compare/plaid-vs-unit ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Plaid: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/plaid This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/plaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.