---
title: "Place Exchange: search popularity and Share of Search worldwide"
description: "Place Exchange is a programmatic out of home platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/place-exchange"
publisher: "Brandwave"
---

# Place Exchange: search popularity and Share of Search worldwide

Place Exchange is a programmatic out of home platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Place Exchange
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among digital out of home platforms**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Digital out of home platforms | 5 | 5% | 720 |

- [Digital out of home platforms](/demand/global-en/categories/digital-out-of-home-platforms)

## How has branded search demand for Place Exchange changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Place Exchange worldwide fell from 1K to 720.
- Across the 11 months ending August 2026, Place Exchange’s estimated Share of Search among digital out of home platforms worldwide peaked at 9% in November 2025 and was lowest at 4.8% in February 2026.

## How did search popularity change for digital out of home platforms worldwide in August 2026?

- In August 2026, Clear Channel Outdoor gained estimated Share of Search among digital out of home platforms worldwide, from 44.5% to 46.1%.
- In August 2026, Vistar Media gained estimated Share of Search among digital out of home platforms worldwide, from 24.3% to 25.1%.
- In August 2026, Broadsign lost estimated Share of Search among digital out of home platforms worldwide, from 19.6% to 16.8%.
- Estimated monthly branded searches for Hivestack worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
- Estimated monthly branded searches for Place Exchange worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Digital out of home platforms | 1K | 5% | 5 |
| Nov 2025 | Digital out of home platforms | 1.6K | 9% | 5 |
| Dec 2025 | Digital out of home platforms | 1K | 7% | 5 |
| Jan 2026 | Digital out of home platforms | 1K | 6% | 5 |
| Feb 2026 | Digital out of home platforms | 1K | 4.8% | 5 |
| Mar 2026 | Digital out of home platforms | 1K | 5.8% | 5 |
| Apr 2026 | Digital out of home platforms | 880 | 5.2% | 5 |
| May 2026 | Digital out of home platforms | 880 | 6% | 5 |
| Jun 2026 | Digital out of home platforms | 720 | 4.9% | 5 |
| Jul 2026 | Digital out of home platforms | 720 | 4.9% | 5 |
| Aug 2026 | Digital out of home platforms | 720 | 5% | 5 |
| Sep 2026 | Digital out of home platforms | — | — | — |

## How is Place Exchange measured?

Brandwave collects information about searches that people make online using Place Exchange’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “place exchange”

## Which digital out of home platforms compete with Place Exchange?

- [Clear Channel Outdoor](/demand/global-en/brands/clear-channel): Head-to-head: /demand/global-en/compare/clear-channel-vs-place-exchange
- [Vistar Media](/demand/global-en/brands/vistar-media): Head-to-head: /demand/global-en/compare/place-exchange-vs-vistar-media
- [Broadsign](/demand/global-en/brands/broadsign): Head-to-head: /demand/global-en/compare/broadsign-vs-place-exchange
- [Hivestack](/demand/global-en/brands/hivestack): Head-to-head: /demand/global-en/compare/hivestack-vs-place-exchange

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Place Exchange: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/place-exchange

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/place-exchange. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.