--- title: "Pixabay: search popularity worldwide" description: "A free stock photo, video and music site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pixabay" publisher: "Brandwave" --- # Pixabay: search popularity worldwide A free stock photo, video and music site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pixabay - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among stock image sites**: 30.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock image sites | 1 | 30.8% | 3.4M | | Stock photo libraries | 1 | 38% | 3.4M | | Stock footage libraries | 1 | 44.1% | 3.4M | | Royalty-free music libraries | 1 | 74.7% | 3.4M | - [Stock image sites](/demand/global-en/categories/stock-image-sites) - [Stock photo libraries](/demand/global-en/categories/stock-photo-libraries) - [Stock footage libraries](/demand/global-en/categories/stock-footage-libraries) - [Royalty-free music libraries](/demand/global-en/categories/royalty-free-music-libraries) ## Top stock image sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pixabay was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pixabay is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unsplash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Stock | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Shutterstock | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pexels | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Pixabay | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Getty Images | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | iStock | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about stock image sites - Asked ChatGPT "Which stock image site should I use?": 1. Unsplash, 2. Shutterstock, 3. Adobe Stock, 4. Pexels, 5. Getty Images - Asked ChatGPT "What are the best stock image sites?": 1. Unsplash, 2. Adobe Stock, 3. Shutterstock, 4. Pexels, 5. Pixabay, 6. Getty Images, 7. iStock - Asked ChatGPT "What's the best stock image site for creative projects?": 1. Unsplash, 2. Adobe Stock, 3. Shutterstock, 4. Pexels - Searched Google, AI Overview "stock image sites": 1. Unsplash, 2. Pexels, 3. Pixabay, 4. Shutterstock, 5. Adobe Stock, 6. iStock, 7. Getty Images - Searched Google, AI Overview "royalty free images": 1. Unsplash, 2. Pixabay, 3. Pexels Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Pixabay changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pixabay worldwide fell from 4.1M to 3.4M. - Across the 12 months ending September 2026, Pixabay’s share of searches among stock image sites worldwide increased from 27.3% to 30.8%. - Across the 12 months ending September 2026, Pixabay’s share of searches among stock image sites worldwide peaked at 30.9% in April 2026 and was lowest at 26.4% in July 2026. - Across the 12 months ending September 2026, Pixabay’s share of searches among stock photo libraries worldwide increased from 36.3% to 38%. - Across the 12 months ending September 2026, Pixabay’s share of searches among stock photo libraries worldwide peaked at 39.1% in December 2025 and was lowest at 33.5% in July 2026. - Across the 12 months ending September 2026, Pixabay’s share of searches among stock footage libraries worldwide increased from 40.3% to 44.1%. - Across the 12 months ending September 2026, Pixabay’s share of searches among stock footage libraries worldwide peaked at 44.1% in September 2026 and was lowest at 38.4% in July 2026. - Across the 12 months ending September 2026, Pixabay’s share of searches among royalty-free music libraries worldwide increased from 73.9% to 74.7%. - Across the 12 months ending September 2026, Pixabay’s share of searches among royalty-free music libraries worldwide peaked at 77.9% in December 2025 and was lowest at 71.2% in August 2026. ## How did search popularity change for stock image sites worldwide in September 2026? - In September 2026, Pixabay gained share of searches among stock image sites worldwide, from 26.6% to 30.8%. - In September 2026, Shutterstock lost share of searches among stock image sites worldwide, from 16.2% to 14.6%. - In September 2026, Pexels lost share of searches among stock image sites worldwide, from 21.8% to 20.6%. - In September 2026, Adobe Stock lost share of searches among stock image sites worldwide, from 17.8% to 16.8%. - In September 2026, Unsplash lost share of searches among stock image sites worldwide, from 14.6% to 13.8%. - Estimated monthly branded searches for Getty Images worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. ## How did search popularity change for stock photo libraries worldwide in September 2026? - In September 2026, Pixabay gained share of searches among stock photo libraries worldwide, from 34.7% to 38%. - In September 2026, Getty Images gained share of searches among stock photo libraries worldwide, from 10.5% to 11.5%. - In September 2026, Pexels lost share of searches among stock photo libraries worldwide, from 28.3% to 25.4%. - In September 2026, Unsplash lost share of searches among stock photo libraries worldwide, from 19% to 17%. - Estimated monthly branded searches for iStock worldwide fell 35.1% over 12 measured months, from 591K to 384K in September 2026. - Estimated monthly branded searches for Depositphotos worldwide fell 33.2% over 12 measured months, from 90.6K to 60.5K in September 2026. ## How did search popularity change for stock footage libraries worldwide in September 2026? - In September 2026, Pixabay gained share of searches among stock footage libraries worldwide, from 38.8% to 44.1%. - In September 2026, Shutterstock lost share of searches among stock footage libraries worldwide, from 23.6% to 20.9%. - In September 2026, Pexels lost share of searches among stock footage libraries worldwide, from 31.7% to 29.5%. - Estimated monthly branded searches for Artlist worldwide rose 174.1% over 12 measured months, from 5.4K to 14.8K in September 2026. - Estimated monthly branded searches for Getty Images worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026. - Estimated monthly branded searches for Envato Elements worldwide fell 45.3% over 12 measured months, from 550K to 301K in September 2026. ## How did search popularity change for royalty-free music libraries worldwide in September 2026? - In September 2026, Pixabay gained share of searches among royalty-free music libraries worldwide, from 71.2% to 74.7%. - In September 2026, Epidemic Sound lost share of searches among royalty-free music libraries worldwide, from 12.1% to 10.4%. - In September 2026, Artlist lost share of searches among royalty-free music libraries worldwide, from 14% to 12.4%. - Estimated monthly branded searches for Soundstripe worldwide fell 49.7% over 12 measured months, from 37.4K to 18.8K in September 2026. - Estimated monthly branded searches for Bensound worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026. - Estimated monthly branded searches for PremiumBeat worldwide fell 33.2% over 12 measured months, from 14.8K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock image sites | 4.1M | 27.3% | 1 | | Nov 2025 | Stock image sites | 4.1M | 29.1% | 1 | | Dec 2025 | Stock image sites | 4.1M | 30.2% | 1 | | Jan 2026 | Stock image sites | 4.1M | 30.2% | 1 | | Feb 2026 | Stock image sites | 3.4M | 26.8% | 1 | | Mar 2026 | Stock image sites | 4.1M | 28.3% | 1 | | Apr 2026 | Stock image sites | 4.1M | 30.9% | 1 | | May 2026 | Stock image sites | 3.4M | 27% | 1 | | Jun 2026 | Stock image sites | 3.4M | 28.7% | 1 | | Jul 2026 | Stock image sites | 2.7M | 26.4% | 1 | | Aug 2026 | Stock image sites | 2.7M | 26.6% | 1 | | Sep 2026 | Stock image sites | 3.4M | 30.8% | 1 | | Oct 2025 | Stock photo libraries | 4.1M | 36.3% | 1 | | Nov 2025 | Stock photo libraries | 4.1M | 37.1% | 1 | | Dec 2025 | Stock photo libraries | 4.1M | 39.1% | 1 | | Jan 2026 | Stock photo libraries | 4.1M | 39% | 1 | | Feb 2026 | Stock photo libraries | 3.4M | 34.3% | 1 | | Mar 2026 | Stock photo libraries | 4.1M | 36% | 1 | | Apr 2026 | Stock photo libraries | 4.1M | 38.9% | 1 | | May 2026 | Stock photo libraries | 3.4M | 34.6% | 1 | | Jun 2026 | Stock photo libraries | 3.4M | 38% | 1 | | Jul 2026 | Stock photo libraries | 2.7M | 33.5% | 1 | | Aug 2026 | Stock photo libraries | 2.7M | 34.7% | 1 | | Sep 2026 | Stock photo libraries | 3.4M | 38% | 1 | | Oct 2025 | Stock footage libraries | 4.1M | 40.3% | 1 | | Nov 2025 | Stock footage libraries | 4.1M | 42.2% | 1 | | Dec 2025 | Stock footage libraries | 4.1M | 42.2% | 1 | | Jan 2026 | Stock footage libraries | 4.1M | 42.6% | 1 | | Feb 2026 | Stock footage libraries | 3.4M | 39.3% | 1 | | Mar 2026 | Stock footage libraries | 4.1M | 42.6% | 1 | | Apr 2026 | Stock footage libraries | 4.1M | 44.1% | 1 | | May 2026 | Stock footage libraries | 3.4M | 39.7% | 1 | | Jun 2026 | Stock footage libraries | 3.4M | 41.7% | 1 | | Jul 2026 | Stock footage libraries | 2.7M | 38.4% | 1 | | Aug 2026 | Stock footage libraries | 2.7M | 38.8% | 1 | | Sep 2026 | Stock footage libraries | 3.4M | 44.1% | 1 | | Oct 2025 | Royalty-free music libraries | 4.1M | 73.9% | 1 | | Nov 2025 | Royalty-free music libraries | 4.1M | 77.7% | 1 | | Dec 2025 | Royalty-free music libraries | 4.1M | 77.9% | 1 | | Jan 2026 | Royalty-free music libraries | 4.1M | 76.6% | 1 | | Feb 2026 | Royalty-free music libraries | 3.4M | 74.6% | 1 | | Mar 2026 | Royalty-free music libraries | 4.1M | 76.5% | 1 | | Apr 2026 | Royalty-free music libraries | 4.1M | 76.8% | 1 | | May 2026 | Royalty-free music libraries | 3.4M | 73.2% | 1 | | Jun 2026 | Royalty-free music libraries | 3.4M | 75.2% | 1 | | Jul 2026 | Royalty-free music libraries | 2.7M | 71.4% | 1 | | Aug 2026 | Royalty-free music libraries | 2.7M | 71.2% | 1 | | Sep 2026 | Royalty-free music libraries | 3.4M | 74.7% | 1 | ## How are Pixabay’s branded searches counted? Brandwave collects information about searches that people make online using Pixabay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pixabay” ## Which stock image sites compete with Pixabay? - [Pexels](/demand/global-en/brands/pexels): Head-to-head: /demand/global-en/compare/pexels-vs-pixabay - [Adobe Stock](/demand/global-en/brands/adobe-stock): Head-to-head: /demand/global-en/compare/adobe-stock-vs-pixabay - [Shutterstock](/demand/global-en/brands/shutterstock): Head-to-head: /demand/global-en/compare/pixabay-vs-shutterstock - [Unsplash](/demand/global-en/brands/unsplash): Head-to-head: /demand/global-en/compare/pixabay-vs-unsplash - [iStock](/demand/global-en/brands/istock): Head-to-head: /demand/global-en/compare/istock-vs-pixabay - [Getty Images](/demand/global-en/brands/getty-images) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pixabay: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pixabay This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pixabay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.