--- title: "PING: search popularity and Share of Search worldwide" description: "PING makes golf equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/ping" publisher: "Brandwave" --- # PING: search popularity and Share of Search worldwide PING makes golf equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PING - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among golf club brands**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Golf club brands | 5 | 4.9% | 49.5K | | Golf bags | 4 | 4.9% | 49.5K | - [Golf club brands](/demand/global-en/categories/golf-club-brands) - [Golf bags](/demand/global-en/categories/golf-bags) ## How has branded search demand for PING changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for PING worldwide held steady at 49.5K. - Across the 11 months ending August 2026, PING’s estimated Share of Search among golf club brands worldwide decreased from 7.1% to 4.9%. - Across the 11 months ending August 2026, PING fell from 4th to 5th among golf club brands worldwide. - Across the 11 months ending August 2026, PING’s estimated Share of Search among golf bags worldwide decreased from 7.2% to 4.9%. - Across the 11 months ending August 2026, PING’s estimated Share of Search among golf bags worldwide peaked at 7.2% in June 2026 and was lowest at 4.9% in August 2026. ## How did search popularity change for golf club brands worldwide in August 2026? - In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf club brands worldwide, at 36.3%. - In August 2026, Titleist lost estimated Share of Search among golf club brands worldwide, from 35.5% to 29.7%. - In August 2026, TaylorMade lost estimated Share of Search among golf club brands worldwide, from 29% to 24.3%. - In August 2026, Cobra Golf lost estimated Share of Search among golf club brands worldwide, from 5.8% to 4.9%. - In August 2026, PING lost estimated Share of Search among golf club brands worldwide, from 5.8% to 4.9%. ## How did search popularity change for golf bags worldwide in August 2026? - In August 2026, Callaway overtook TaylorMade to take the highest estimated Share of Search among golf bags worldwide, at 36.8%. - In August 2026, Titleist lost estimated Share of Search among golf bags worldwide, from 36.4% to 30.1%. - In August 2026, TaylorMade lost estimated Share of Search among golf bags worldwide, from 29.7% to 24.6%. - In August 2026, PING lost estimated Share of Search among golf bags worldwide, from 6% to 4.9%. - Estimated monthly branded searches for Ogio worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026. - Estimated monthly branded searches for Sun Mountain worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Golf club brands | 49.5K | 7.1% | 4 | | Nov 2025 | Golf club brands | 40.5K | 5.2% | 5 | | Dec 2025 | Golf club brands | 40.5K | 5.8% | 5 | | Jan 2026 | Golf club brands | 49.5K | 6.2% | 5 | | Feb 2026 | Golf club brands | 49.5K | 7% | 5 | | Mar 2026 | Golf club brands | 60.5K | 6.5% | 5 | | Apr 2026 | Golf club brands | 74K | 5.9% | 4 | | May 2026 | Golf club brands | 60.5K | 5.8% | 5 | | Jun 2026 | Golf club brands | 60.5K | 7.1% | 4 | | Jul 2026 | Golf club brands | 49.5K | 5.8% | 5 | | Aug 2026 | Golf club brands | 49.5K | 4.9% | 5 | | Sep 2026 | Golf club brands | — | — | — | | Oct 2025 | Golf bags | 49.5K | 7.2% | 4 | | Nov 2025 | Golf bags | 40.5K | 5.3% | 4 | | Dec 2025 | Golf bags | 40.5K | 5.9% | 4 | | Jan 2026 | Golf bags | 49.5K | 6.4% | 4 | | Feb 2026 | Golf bags | 49.5K | 7.2% | 4 | | Mar 2026 | Golf bags | 60.5K | 6.6% | 4 | | Apr 2026 | Golf bags | 74K | 6% | 4 | | May 2026 | Golf bags | 60.5K | 6% | 4 | | Jun 2026 | Golf bags | 60.5K | 7.2% | 4 | | Jul 2026 | Golf bags | 49.5K | 6% | 4 | | Aug 2026 | Golf bags | 49.5K | 4.9% | 4 | | Sep 2026 | Golf bags | — | — | — | ## How is PING measured? Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ping golf” ## Which golf club brands compete with PING? - [Callaway](/demand/global-en/brands/callaway): Head-to-head: /demand/global-en/compare/callaway-vs-ping - [Titleist](/demand/global-en/brands/titleist): Head-to-head: /demand/global-en/compare/ping-vs-titleist - [TaylorMade](/demand/global-en/brands/taylormade): Head-to-head: /demand/global-en/compare/ping-vs-taylormade - [Cobra Golf](/demand/global-en/brands/cobra-golf): Head-to-head: /demand/global-en/compare/cobra-golf-vs-ping ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PING: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/ping This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/ping. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.