---
title: "Pilot: search popularity worldwide"
description: "Pilot makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pilot"
publisher: "Brandwave"
---

# Pilot: search popularity worldwide

Pilot makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pilot
- **Market**: Global

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pen and stationery brands | — | — | — |
| Pen brands | — | — | — |
| Ballpoint pen brands | — | — | — |
| Fountain pen brands | — | — | — |

- [Pen and stationery brands](/demand/global-en/categories/pen-and-stationery-brands)
- [Pen brands](/demand/global-en/categories/pen-brands)
- [Ballpoint pen brands](/demand/global-en/categories/ballpoint-pen-brands)
- [Fountain pen brands](/demand/global-en/categories/fountain-pen-brands)

## How did search popularity change for pen and stationery brands worldwide in September 2026?

- Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## How did search popularity change for pen brands worldwide in September 2026?

- In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 49.6% to 54.6%.
- In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 44.4% to 40%.
- In September 2026, Lamy lost estimated Share of Search among pen brands worldwide, from 6% to 5.4%.

## How did search popularity change for ballpoint pen brands worldwide in September 2026?

- In September 2026, Cross overtook Lamy to rank 2nd among ballpoint pen brands worldwide, with 10.1% estimated Share of Search.
- In September 2026, Muji gained estimated Share of Search among ballpoint pen brands worldwide, from 3.8% to 4.5%.
- In September 2026, Faber-Castell lost estimated Share of Search among ballpoint pen brands worldwide, from 77.3% to 75.2%.
- Estimated monthly branded searches for PARKER worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

## How did search popularity change for fountain pen brands worldwide in September 2026?

- Estimated monthly branded searches for PARKER worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pen and stationery brands | — | — | — |
| Nov 2025 | Pen and stationery brands | — | — | — |
| Dec 2025 | Pen and stationery brands | — | — | — |
| Jan 2026 | Pen and stationery brands | — | — | — |
| Feb 2026 | Pen and stationery brands | — | — | — |
| Mar 2026 | Pen and stationery brands | — | — | — |
| Apr 2026 | Pen and stationery brands | — | — | — |
| May 2026 | Pen and stationery brands | — | — | — |
| Jun 2026 | Pen and stationery brands | — | — | — |
| Jul 2026 | Pen and stationery brands | — | — | — |
| Aug 2026 | Pen and stationery brands | — | — | — |
| Sep 2026 | Pen and stationery brands | — | — | — |
| Oct 2025 | Pen brands | — | — | — |
| Nov 2025 | Pen brands | — | — | — |
| Dec 2025 | Pen brands | — | — | — |
| Jan 2026 | Pen brands | — | — | — |
| Feb 2026 | Pen brands | — | — | — |
| Mar 2026 | Pen brands | — | — | — |
| Apr 2026 | Pen brands | — | — | — |
| May 2026 | Pen brands | — | — | — |
| Jun 2026 | Pen brands | — | — | — |
| Jul 2026 | Pen brands | — | — | — |
| Aug 2026 | Pen brands | — | — | — |
| Sep 2026 | Pen brands | — | — | — |
| Oct 2025 | Ballpoint pen brands | — | — | — |
| Nov 2025 | Ballpoint pen brands | — | — | — |
| Dec 2025 | Ballpoint pen brands | — | — | — |
| Jan 2026 | Ballpoint pen brands | — | — | — |
| Feb 2026 | Ballpoint pen brands | — | — | — |
| Mar 2026 | Ballpoint pen brands | — | — | — |
| Apr 2026 | Ballpoint pen brands | — | — | — |
| May 2026 | Ballpoint pen brands | — | — | — |
| Jun 2026 | Ballpoint pen brands | — | — | — |
| Jul 2026 | Ballpoint pen brands | — | — | — |
| Aug 2026 | Ballpoint pen brands | — | — | — |
| Sep 2026 | Ballpoint pen brands | — | — | — |
| Oct 2025 | Fountain pen brands | — | — | — |
| Nov 2025 | Fountain pen brands | — | — | — |
| Dec 2025 | Fountain pen brands | — | — | — |
| Jan 2026 | Fountain pen brands | — | — | — |
| Feb 2026 | Fountain pen brands | — | — | — |
| Mar 2026 | Fountain pen brands | — | — | — |
| Apr 2026 | Fountain pen brands | — | — | — |
| May 2026 | Fountain pen brands | — | — | — |
| Jun 2026 | Fountain pen brands | — | — | — |
| Jul 2026 | Fountain pen brands | — | — | — |
| Aug 2026 | Fountain pen brands | — | — | — |
| Sep 2026 | Fountain pen brands | — | — | — |

## How is Pilot measured?

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pilot ballpoint pen”
- “pilot fountain pen”
- “pilot stationery”

## Which pen and stationery brands compete with Pilot?

- [BIC](/demand/global-en/brands/bic)
- [Moleskine](/demand/global-en/brands/moleskine)
- [Sharpie](/demand/global-en/brands/sharpie)
- [Staedtler](/demand/global-en/brands/staedtler)
- [uni-ball](/demand/global-en/brands/uni-ball)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pilot: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pilot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.