---
title: "Pillsbury: search popularity and Share of Search worldwide"
description: "Pillsbury is baking mix brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pillsbury"
publisher: "Brandwave"
---

# Pillsbury: search popularity and Share of Search worldwide

Pillsbury is baking mix brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pillsbury
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among baking mixes**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baking mixes | 6 | 2.5% | 8.1K |

- [Baking mixes](/demand/global-en/categories/baking-mixes)

## How has branded search demand for Pillsbury changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pillsbury worldwide fell from 12.1K to 8.1K.
- Across the 11 months ending August 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide decreased from 3.5% to 2.5%.
- Across the 11 months ending August 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide peaked at 3.5% in October 2025 and was lowest at 2.2% in January 2026.
- Across the 11 months ending August 2026, Pillsbury fell from 5th to 6th among baking mixes worldwide.

## How did search popularity change for baking mixes worldwide in August 2026?

- In August 2026, King Arthur overtook Dr. Oetker to rank 2nd among baking mixes worldwide, at 23.3%.
- In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 3.4% to 5.7%.
- In August 2026, Duncan Hines gained estimated Share of Search among baking mixes worldwide, from 5.2% to 7%.
- In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 47% to 42.5%.
- In August 2026, Dr. Oetker lost estimated Share of Search among baking mixes worldwide, from 21.1% to 19%.
- Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baking mixes | 12.1K | 3.5% | 5 |
| Nov 2025 | Baking mixes | 9.9K | 2.7% | 5 |
| Dec 2025 | Baking mixes | 12.1K | 3% | 5 |
| Jan 2026 | Baking mixes | 8.1K | 2.2% | 6 |
| Feb 2026 | Baking mixes | 8.1K | 2.5% | 6 |
| Mar 2026 | Baking mixes | 8.1K | 2.5% | 6 |
| Apr 2026 | Baking mixes | 8.1K | 2.9% | 6 |
| May 2026 | Baking mixes | 6.6K | 2.2% | 6 |
| Jun 2026 | Baking mixes | 6.6K | 2.5% | 6 |
| Jul 2026 | Baking mixes | 6.6K | 2.3% | 6 |
| Aug 2026 | Baking mixes | 8.1K | 2.5% | 6 |
| Sep 2026 | Baking mixes | — | — | — |

## How is Pillsbury measured?

Brandwave collects information about searches that people make online using Pillsbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pillsbury dough”

## Which baking mixes compete with Pillsbury?

- [Betty Crocker](/demand/global-en/brands/betty-crocker): Head-to-head: /demand/global-en/compare/betty-crocker-vs-pillsbury
- [King Arthur](/demand/global-en/brands/king-arthur): Head-to-head: /demand/global-en/compare/king-arthur-vs-pillsbury
- [Dr. Oetker](/demand/global-en/brands/dr-oetker): Head-to-head: /demand/global-en/compare/dr-oetker-vs-pillsbury
- [Duncan Hines](/demand/global-en/brands/duncan-hines): Head-to-head: /demand/global-en/compare/duncan-hines-vs-pillsbury
- [Green's](/demand/global-en/brands/green-s): Head-to-head: /demand/global-en/compare/green-s-vs-pillsbury

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pillsbury: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pillsbury

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pillsbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.