---
title: "Pillow: search popularity and Share of Search worldwide"
description: "Pillow is a sleep tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pillow"
publisher: "Brandwave"
---

# Pillow: search popularity and Share of Search worldwide

Pillow is a sleep tracking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pillow
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sleep apps**: 23%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sleep apps | 3 | 23% | 40.5K |

- [Sleep apps](/demand/global-en/categories/sleep-apps)

## How has branded search demand for Pillow changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pillow worldwide rose from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide increased from 12.9% to 23%.
- Across the 11 months ending August 2026, Pillow’s estimated Share of Search among sleep apps worldwide peaked at 23% in August 2026 and was lowest at 11.5% in January 2026.
- Across the 11 months ending August 2026, Pillow rose from 4th to 3rd among sleep apps worldwide.

## How did search popularity change for sleep apps worldwide in August 2026?

- In August 2026, Pillow gained estimated Share of Search among sleep apps worldwide, from 20.3% to 23%.
- In August 2026, Calm gained estimated Share of Search among sleep apps worldwide, from 26% to 27.8%.
- In August 2026, Sleep Cycle lost estimated Share of Search among sleep apps worldwide, from 37% to 34.3%.
- In August 2026, Headspace lost estimated Share of Search among sleep apps worldwide, from 14.6% to 13%.
- Estimated monthly branded searches for Pzizz worldwide fell 52% over 11 measured months, from 1K to 480 in August 2026.
- Estimated monthly branded searches for SleepWatch worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sleep apps | 27.1K | 12.9% | 4 |
| Nov 2025 | Sleep apps | 33.1K | 15.7% | 3 |
| Dec 2025 | Sleep apps | 27.1K | 12.6% | 3 |
| Jan 2026 | Sleep apps | 27.1K | 11.5% | 3 |
| Feb 2026 | Sleep apps | 27.1K | 12.5% | 3 |
| Mar 2026 | Sleep apps | 27.1K | 12.1% | 3 |
| Apr 2026 | Sleep apps | 22.2K | 12.5% | 4 |
| May 2026 | Sleep apps | 27.1K | 15% | 4 |
| Jun 2026 | Sleep apps | 27.1K | 16.4% | 4 |
| Jul 2026 | Sleep apps | 33.1K | 20.3% | 3 |
| Aug 2026 | Sleep apps | 40.5K | 23% | 3 |
| Sep 2026 | Sleep apps | — | — | — |

## How is Pillow measured?

Brandwave collects information about searches that people make online using Pillow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pillow sleep”

## Which sleep apps compete with Pillow?

- [Sleep Cycle](/demand/global-en/brands/sleep-cycle): Head-to-head: /demand/global-en/compare/pillow-vs-sleep-cycle
- [Calm](/demand/global-en/brands/calm): Head-to-head: /demand/global-en/compare/calm-vs-pillow
- [Headspace](/demand/global-en/brands/headspace): Head-to-head: /demand/global-en/compare/headspace-vs-pillow
- [SleepWatch](/demand/global-en/brands/sleepwatch): Head-to-head: /demand/global-en/compare/pillow-vs-sleepwatch
- [Pzizz](/demand/global-en/brands/pzizz): Head-to-head: /demand/global-en/compare/pillow-vs-pzizz

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pillow: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pillow

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pillow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.