---
title: "Pictory: search popularity and Share of Search worldwide"
description: "Pictory turns text into video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pictory"
publisher: "Brandwave"
---

# Pictory: search popularity and Share of Search worldwide

Pictory turns text into video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pictory
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among faceless video tools**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Faceless video tools | 5 | 1.6% | 49.5K |

- [Faceless video tools](/demand/global-en/categories/ai-faceless-video-tools)

## How has branded search demand for Pictory changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pictory worldwide fell from 165K to 49.5K.
- Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide decreased from 3.9% to 1.6%.
- Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide peaked at 4.9% in April 2026 and was lowest at 1.6% in August 2026.
- Across the 11 months ending August 2026, Pictory fell from 4th to 5th among faceless video tools worldwide.

## How did search popularity change for faceless video tools worldwide in August 2026?

- In August 2026, InVideo gained estimated Share of Search among faceless video tools worldwide, from 30.6% to 32.4%.
- In August 2026, Fliki gained estimated Share of Search among faceless video tools worldwide, from 1.9% to 2.4%.
- In August 2026, Synthesia lost estimated Share of Search among faceless video tools worldwide, from 10.3% to 8.5%.
- HeyGen’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 57.5% to 55.1% in August 2026.
- Pictory’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 3% to 1.6% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Faceless video tools | 165K | 3.9% | 4 |
| Nov 2025 | Faceless video tools | 135K | 3.3% | 4 |
| Dec 2025 | Faceless video tools | 135K | 3.6% | 4 |
| Jan 2026 | Faceless video tools | 201K | 4.6% | 4 |
| Feb 2026 | Faceless video tools | 165K | 4.2% | 4 |
| Mar 2026 | Faceless video tools | 201K | 4.9% | 4 |
| Apr 2026 | Faceless video tools | 201K | 4.9% | 4 |
| May 2026 | Faceless video tools | 110K | 3% | 4 |
| Jun 2026 | Faceless video tools | 74K | 2.4% | 4 |
| Jul 2026 | Faceless video tools | 60.5K | 1.9% | 5 |
| Aug 2026 | Faceless video tools | 49.5K | 1.6% | 5 |
| Sep 2026 | Faceless video tools | — | — | — |

## How is Pictory measured?

Brandwave collects information about searches that people make online using Pictory’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pictory”

## Which faceless video tools compete with Pictory?

- [HeyGen](/demand/global-en/brands/heygen): Head-to-head: /demand/global-en/compare/heygen-vs-pictory
- [InVideo](/demand/global-en/brands/invideo): Head-to-head: /demand/global-en/compare/invideo-vs-pictory
- [Synthesia](/demand/global-en/brands/synthesia): Head-to-head: /demand/global-en/compare/pictory-vs-synthesia
- [Fliki](/demand/global-en/brands/fliki): Head-to-head: /demand/global-en/compare/fliki-vs-pictory

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pictory: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pictory

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pictory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.