---
title: "Pico: search popularity worldwide"
description: "Pico makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pico"
publisher: "Brandwave"
---

# Pico: search popularity worldwide

Pico makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pico
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among paywall platforms**: 68.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Paywall platforms | 1 | 68.3% | 49.5K |

- [Paywall platforms](/demand/global-en/categories/paywall-platforms)

## How has branded search demand for Pico changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pico worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among paywall platforms worldwide decreased from 70.2% to 68.3%.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among paywall platforms worldwide peaked at 73.1% in December 2025 and was lowest at 61.9% in May 2026.

## How did search popularity change for paywall platforms worldwide in August 2026?

- In August 2026, Zuora gained estimated Share of Search among paywall platforms worldwide, from 17.2% to 20.7%.
- In August 2026, Poool lost estimated Share of Search among paywall platforms worldwide, from 11.5% to 9.3%.
- In August 2026, Pico lost estimated Share of Search among paywall platforms worldwide, from 69.4% to 68.3%.
- Piano’s estimated Share of Search among paywall platforms worldwide has lost ground for 3 months in a row, from 2.3% to 1.5% in August 2026.
- Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Paywall platforms | 60.5K | 70.2% | 1 |
| Nov 2025 | Paywall platforms | 60.5K | 73.1% | 1 |
| Dec 2025 | Paywall platforms | 60.5K | 73.1% | 1 |
| Jan 2026 | Paywall platforms | 60.5K | 72% | 1 |
| Feb 2026 | Paywall platforms | 49.5K | 69.2% | 1 |
| Mar 2026 | Paywall platforms | 49.5K | 64.8% | 1 |
| Apr 2026 | Paywall platforms | 49.5K | 68.1% | 1 |
| May 2026 | Paywall platforms | 40.5K | 61.9% | 1 |
| Jun 2026 | Paywall platforms | 40.5K | 62.1% | 1 |
| Jul 2026 | Paywall platforms | 49.5K | 69.4% | 1 |
| Aug 2026 | Paywall platforms | 49.5K | 68.3% | 1 |
| Sep 2026 | Paywall platforms | — | — | — |

## How is Pico measured?

Brandwave collects information about searches that people make online using Pico’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pico 4”

## Which paywall platforms compete with Pico?

- [Zuora](/demand/global-en/brands/zuora): Head-to-head: /demand/global-en/compare/pico-vs-zuora
- [Poool](/demand/global-en/brands/poool): Head-to-head: /demand/global-en/compare/pico-vs-poool
- [Piano](/demand/global-en/brands/piano): Head-to-head: /demand/global-en/compare/piano-vs-pico
- [Leaky Paywall](/demand/global-en/brands/leaky-paywall): Head-to-head: /demand/global-en/compare/leaky-paywall-vs-pico

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pico: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pico

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.