--- title: "Piaggio: search popularity worldwide" description: "Piaggio makes scooters and mopeds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/piaggio" publisher: "Brandwave" --- # Piaggio: search popularity worldwide Piaggio makes scooters and mopeds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Piaggio - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among moped and scooter brands**: 10.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Moped and scooter brands | 4 | 10.3% | 316K | - [Moped and scooter brands](/demand/global-en/categories/moped-and-scooter-brands) ## Top moped and scooter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Piaggio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Piaggio is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda Scooters | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vespa | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | NIU | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Kymco | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Segway | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Piaggio | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | SYM | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Suzuki Scooters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about moped and scooter brands - Asked ChatGPT "Which moped or scooter brand should I buy?": 1. Honda Scooters, 2. Vespa, 3. NIU, 4. Kymco - Asked ChatGPT "What are the best moped and scooter brands?": 1. Honda Scooters, 2. Vespa, 3. Kymco, 4. NIU, 5. Piaggio, 6. SYM, 7. Segway - Asked ChatGPT "What's the best moped or scooter brand for city commuting?": 1. Honda Scooters, 2. Vespa, 3. NIU - Searched Google, AI Overview "best scooter brand": 1. Segway, 2. NIU, 3. Vespa, 4. Honda Scooters - Searched Google, AI Overview "moped brands": 1. Honda Scooters, 2. Vespa, 3. Kymco, 4. Piaggio, 5. NIU Not named in any answer: Suzuki Scooters. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Piaggio changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Piaggio worldwide rose from 261K to 316K. - Across the 12 months ending September 2026, Piaggio’s share of searches among moped and scooter brands worldwide increased from 9.5% to 10.3%. - Across the 12 months ending September 2026, Piaggio’s share of searches among moped and scooter brands worldwide peaked at 11.4% in February 2026 and was lowest at 9.5% in January 2026. ## How did search popularity change for moped and scooter brands worldwide in September 2026? - In September 2026, Honda Scooters lost share of searches among moped and scooter brands worldwide, from 5.3% to 4.4%. - Estimated monthly branded searches for Segway worldwide rose 48.7% over 12 measured months, from 74.6K to 111K in September 2026. - Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. - Estimated monthly branded searches for Vespa worldwide rose 22.1% over 12 measured months, from 1.2M to 1.5M in September 2026. - Estimated monthly branded searches for Piaggio worldwide rose 21.1% over 12 measured months, from 261K to 316K in September 2026. - Estimated monthly branded searches for Suzuki Scooters worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moped and scooter brands | 261K | 9.5% | 4 | | Nov 2025 | Moped and scooter brands | 261K | 11.4% | 4 | | Dec 2025 | Moped and scooter brands | 216K | 9.6% | 4 | | Jan 2026 | Moped and scooter brands | 213K | 9.5% | 4 | | Feb 2026 | Moped and scooter brands | 258K | 11.4% | 4 | | Mar 2026 | Moped and scooter brands | 316K | 10.4% | 4 | | Apr 2026 | Moped and scooter brands | 316K | 10.2% | 4 | | May 2026 | Moped and scooter brands | 319K | 10.3% | 4 | | Jun 2026 | Moped and scooter brands | 319K | 10.3% | 4 | | Jul 2026 | Moped and scooter brands | 319K | 10.2% | 4 | | Aug 2026 | Moped and scooter brands | 316K | 10.2% | 4 | | Sep 2026 | Moped and scooter brands | 316K | 10.3% | 4 | ## How are Piaggio’s branded searches counted? Brandwave collects information about searches that people make online using Piaggio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “piaggio” - “piaggio scooter” ## Which moped and scooter brands compete with Piaggio? - [Vespa](/demand/global-en/brands/vespa): Head-to-head: /demand/global-en/compare/piaggio-vs-vespa - [SYM](/demand/global-en/brands/sym): Head-to-head: /demand/global-en/compare/piaggio-vs-sym - [Kymco](/demand/global-en/brands/kymco): Head-to-head: /demand/global-en/compare/kymco-vs-piaggio - [Honda Scooters](/demand/global-en/brands/honda-scooters): Head-to-head: /demand/global-en/compare/honda-scooters-vs-piaggio - [Segway](/demand/global-en/brands/segway): Head-to-head: /demand/global-en/compare/piaggio-vs-segway - [Suzuki Scooters](/demand/global-en/brands/suzuki-scooters) - [NIU](/demand/global-en/brands/niu) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Piaggio: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/piaggio This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/piaggio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.