--- title: "Phrase: search popularity and Share of Search worldwide" description: "Phrase is a website localization platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/phrase" publisher: "Brandwave" --- # Phrase: search popularity and Share of Search worldwide Phrase is a website localization platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Phrase - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among translation management platforms**: 11% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Translation management platforms | 4 | 11% | 4.1K | | Website localization platforms | 4 | 8.1% | 4.1K | - [Translation management platforms](/demand/global-en/categories/translation-management-platforms) - [Website localization platforms](/demand/global-en/categories/website-localization-platforms) ## How has branded search demand for Phrase changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Phrase worldwide fell from 4.4K to 4.1K. - Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide increased from 8.9% to 11%. - Across the 11 months ending August 2026, Phrase’s estimated Share of Search among translation management platforms worldwide peaked at 11% in August 2026 and was lowest at 7% in January 2026. - Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide increased from 6.3% to 8.1%. - Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide peaked at 8.1% in August 2026 and was lowest at 5.6% in January 2026. ## How did search popularity change for translation management platforms worldwide in August 2026? - In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%. - In August 2026, Crowdin gained estimated Share of Search among translation management platforms worldwide, from 40% to 41.4%. - In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%. - In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%. - Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026. ## How did search popularity change for website localization platforms worldwide in August 2026? - In August 2026, Phrase gained estimated Share of Search among website localization platforms worldwide, from 7.5% to 8.1%. - Estimated monthly branded searches for Localize worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026. - Estimated monthly branded searches for Lokalise worldwide fell 35.1% over 11 measured months, from 12.8K to 8.3K in August 2026. - Estimated monthly branded searches for Weglot worldwide fell 32.9% over 11 measured months, from 33.6K to 22.5K in August 2026. - Estimated monthly branded searches for Crowdin worldwide fell 18.4% over 11 measured months, from 18.8K to 15.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Translation management platforms | 4.4K | 8.9% | 4 | | Nov 2025 | Translation management platforms | 3.9K | 8.1% | 4 | | Dec 2025 | Translation management platforms | 3.8K | 9.1% | 4 | | Jan 2026 | Translation management platforms | 3.8K | 7% | 4 | | Feb 2026 | Translation management platforms | 4.2K | 8.7% | 4 | | Mar 2026 | Translation management platforms | 4.3K | 8.3% | 4 | | Apr 2026 | Translation management platforms | 4K | 8.5% | 4 | | May 2026 | Translation management platforms | 3.6K | 8.3% | 4 | | Jun 2026 | Translation management platforms | 3.9K | 9.5% | 4 | | Jul 2026 | Translation management platforms | 3.8K | 9.8% | 4 | | Aug 2026 | Translation management platforms | 4.1K | 11% | 4 | | Sep 2026 | Translation management platforms | — | — | — | | Oct 2025 | Website localization platforms | 4.4K | 6.3% | 4 | | Nov 2025 | Website localization platforms | 3.9K | 6.1% | 4 | | Dec 2025 | Website localization platforms | 3.8K | 6.6% | 4 | | Jan 2026 | Website localization platforms | 3.8K | 5.6% | 4 | | Feb 2026 | Website localization platforms | 4.2K | 6.6% | 4 | | Mar 2026 | Website localization platforms | 4.3K | 6.5% | 4 | | Apr 2026 | Website localization platforms | 4K | 6.3% | 4 | | May 2026 | Website localization platforms | 3.6K | 6.6% | 4 | | Jun 2026 | Website localization platforms | 3.9K | 7.4% | 4 | | Jul 2026 | Website localization platforms | 3.8K | 7.5% | 4 | | Aug 2026 | Website localization platforms | 4.1K | 8.1% | 4 | | Sep 2026 | Website localization platforms | — | — | — | ## How is Phrase measured? Brandwave collects information about searches that people make online using Phrase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “phrase com” - “phrase localization” - “phrase localization platform” - “phrase strings” - “phrase tms” - “phrase translation” ## Which translation management platforms compete with Phrase? - [Crowdin](/demand/global-en/brands/crowdin): Head-to-head: /demand/global-en/compare/crowdin-vs-phrase - [Lokalise](/demand/global-en/brands/lokalise): Head-to-head: /demand/global-en/compare/lokalise-vs-phrase - [Smartling](/demand/global-en/brands/smartling): Head-to-head: /demand/global-en/compare/phrase-vs-smartling - [Transifex](/demand/global-en/brands/transifex): Head-to-head: /demand/global-en/compare/phrase-vs-transifex ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Phrase: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/phrase This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/phrase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.