---
title: "Phonak: search popularity worldwide"
description: "Phonak makes hearing aids. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/phonak"
publisher: "Brandwave"
---

# Phonak: search popularity worldwide

Phonak makes hearing aids. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Phonak
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among hearing aid brands**: 27.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hearing aid brands | 2 | 27.3% | 60.5K |

- [Hearing aid brands](/demand/global-en/categories/hearing-aid-brands)

## How has branded search demand for Phonak changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Phonak worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Phonak’s estimated Share of Search among hearing aid brands worldwide decreased from 29.1% to 27.3%.
- Across the 12 months ending September 2026, Phonak’s estimated Share of Search among hearing aid brands worldwide peaked at 29.8% in March 2026 and was lowest at 26.4% in November 2025.

## How did search popularity change for hearing aid brands worldwide in September 2026?

- In September 2026, ReSound gained estimated Share of Search among hearing aid brands worldwide, from 12.6% to 14.9%.
- In September 2026, Oticon lost estimated Share of Search among hearing aid brands worldwide, from 28% to 27.3%.
- In September 2026, Phonak lost estimated Share of Search among hearing aid brands worldwide, from 28% to 27.3%.
- In September 2026, Signia lost estimated Share of Search among hearing aid brands worldwide, from 18.8% to 18.3%.
- Estimated monthly branded searches for Widex worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hearing aid brands | 74K | 29.1% | 2 |
| Nov 2025 | Hearing aid brands | 60.5K | 26.4% | 2 |
| Dec 2025 | Hearing aid brands | 60.5K | 28% | 2 |
| Jan 2026 | Hearing aid brands | 74K | 27.9% | 2 |
| Feb 2026 | Hearing aid brands | 60.5K | 29% | 2 |
| Mar 2026 | Hearing aid brands | 74K | 29.8% | 2 |
| Apr 2026 | Hearing aid brands | 60.5K | 27.3% | 2 |
| May 2026 | Hearing aid brands | 60.5K | 28% | 2 |
| Jun 2026 | Hearing aid brands | 60.5K | 28% | 2 |
| Jul 2026 | Hearing aid brands | 60.5K | 29.7% | 2 |
| Aug 2026 | Hearing aid brands | 60.5K | 28% | 2 |
| Sep 2026 | Hearing aid brands | 60.5K | 27.3% | 2 |

## How is Phonak measured?

Brandwave collects information about searches that people make online using Phonak’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “phonak”

## Which hearing aid brands compete with Phonak?

- [Oticon](/demand/global-en/brands/oticon): Head-to-head: /demand/global-en/compare/oticon-vs-phonak
- [Signia](/demand/global-en/brands/signia): Head-to-head: /demand/global-en/compare/phonak-vs-signia
- [ReSound](/demand/global-en/brands/resound): Head-to-head: /demand/global-en/compare/phonak-vs-resound
- [Widex](/demand/global-en/brands/widex): Head-to-head: /demand/global-en/compare/phonak-vs-widex

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Phonak: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/phonak

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/phonak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.