--- title: "Philips: search popularity and Share of Search worldwide" description: "Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/philips" publisher: "Brandwave" --- # Philips: search popularity and Share of Search worldwide Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Philips - **Owned by**: Philips - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among air fryer brands**: 34.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air fryer brands | 2 | 34.5% | 1.1M | | Electric shaver brands | 1 | 72.6% | 1.1M | - [Air fryer brands](/demand/global-en/categories/air-fryer-brands) - [Electric shaver brands](/demand/global-en/categories/electric-shaver-brands) ## How has branded search demand for Philips changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Philips worldwide held steady at 1.1M. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands worldwide peaked at 37.8% in July 2026 and was lowest at 29.4% in November 2025. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among electric shaver brands worldwide peaked at 72.6% in August 2026 and was lowest at 68.7% in November 2025. ## How did search popularity change for air fryer brands worldwide in August 2026? - In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%. - In August 2026, COSORI gained estimated Share of Search among air fryer brands worldwide, from 8.2% to 9.9%. - In August 2026, Instant gained estimated Share of Search among air fryer brands worldwide, from 16.5% to 17.7%. - In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%. - In August 2026, Dreo lost estimated Share of Search among air fryer brands worldwide, from 4% to 2%. ## How did search popularity change for electric shaver brands worldwide in August 2026? - Skull Shaver’s estimated Share of Search among electric shaver brands worldwide has lost ground for 3 months in a row, from 7.1% to 4.9% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air fryer brands | 1.1M | 35% | 2 | | Nov 2025 | Air fryer brands | 1.3M | 29.4% | 2 | | Dec 2025 | Air fryer brands | 1.4M | 33.2% | 2 | | Jan 2026 | Air fryer brands | 1.1M | 30.3% | 2 | | Feb 2026 | Air fryer brands | 975K | 34% | 2 | | Mar 2026 | Air fryer brands | 957K | 32.5% | 2 | | Apr 2026 | Air fryer brands | 939K | 33.7% | 2 | | May 2026 | Air fryer brands | 909K | 34.5% | 2 | | Jun 2026 | Air fryer brands | 911K | 32.1% | 2 | | Jul 2026 | Air fryer brands | 1.1M | 37.8% | 1 | | Aug 2026 | Air fryer brands | 1.1M | 34.5% | 2 | | Sep 2026 | Air fryer brands | — | — | — | | Oct 2025 | Electric shaver brands | 1.1M | 72.4% | 1 | | Nov 2025 | Electric shaver brands | 1.3M | 68.7% | 1 | | Dec 2025 | Electric shaver brands | 1.4M | 69.9% | 1 | | Jan 2026 | Electric shaver brands | 1.1M | 70.5% | 1 | | Feb 2026 | Electric shaver brands | 975K | 71.4% | 1 | | Mar 2026 | Electric shaver brands | 957K | 70.9% | 1 | | Apr 2026 | Electric shaver brands | 939K | 71.1% | 1 | | May 2026 | Electric shaver brands | 909K | 69.5% | 1 | | Jun 2026 | Electric shaver brands | 911K | 69.3% | 1 | | Jul 2026 | Electric shaver brands | 1.1M | 72.2% | 1 | | Aug 2026 | Electric shaver brands | 1.1M | 72.6% | 1 | | Sep 2026 | Electric shaver brands | — | — | — | ## How is Philips measured? Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “air fryer philips” - “philips air fryer” - “philips airfryer” - “philips com” - “philips oneblade” - “philips shaver” - “shaver philips” ## Which air fryer brands compete with Philips? - [Ninja](/demand/global-en/brands/ninja-kitchen): Head-to-head: /demand/global-en/compare/ninja-kitchen-vs-philips - [Instant](/demand/global-en/brands/instant-appliances): Head-to-head: /demand/global-en/compare/instant-appliances-vs-philips - [COSORI](/demand/global-en/brands/cosori): Head-to-head: /demand/global-en/compare/cosori-vs-philips - [Dreo](/demand/global-en/brands/dreo): Head-to-head: /demand/global-en/compare/dreo-vs-philips ## Who owns Philips? Philips is owned by Philips. Brandwave also tracks Philips Sonicare, owned by the same company, worldwide. - [Philips](/demand/global-en/companies/philips): Owns 4 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Philips? Philips is owned by Philips. Brandwave also tracks Philips Sonicare, owned by the same company, worldwide. ## Cite this page Brandwave. "Philips: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/philips This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.