---
title: "Philips Sonicare: search popularity and Share of Search worldwide"
description: "Philips Sonicare offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/philips-sonicare"
publisher: "Brandwave"
---

# Philips Sonicare: search popularity and Share of Search worldwide

Philips Sonicare offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Philips Sonicare
- **Owned by**: Philips
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among electric toothbrush brands**: 33.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electric toothbrush brands | 2 | 33.8% | 447K |

- [Electric toothbrush brands](/demand/global-en/categories/electric-toothbrush-brands)

## How has branded search demand for Philips Sonicare changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Philips Sonicare worldwide held steady, from 458K to 447K.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide increased from 32.5% to 33.8%.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among electric toothbrush brands worldwide peaked at 35.8% in March 2026 and was lowest at 31.9% in May 2026.

## How did search popularity change for electric toothbrush brands worldwide in August 2026?

- In August 2026, Philips Sonicare gained estimated Share of Search among electric toothbrush brands worldwide, from 33% to 33.8%.
- In August 2026, SURI lost estimated Share of Search among electric toothbrush brands worldwide, from 6.6% to 6%.
- Oral-B’s estimated Share of Search among electric toothbrush brands worldwide has lost ground for 3 months in a row, from 58.7% to 57.6% in August 2026.
- Estimated monthly branded searches for Bitvae worldwide fell 51.6% over 11 measured months, from 19.8K to 9.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electric toothbrush brands | 458K | 32.5% | 2 |
| Nov 2025 | Electric toothbrush brands | 626K | 32.2% | 2 |
| Dec 2025 | Electric toothbrush brands | 638K | 34.9% | 2 |
| Jan 2026 | Electric toothbrush brands | 491K | 33.8% | 2 |
| Feb 2026 | Electric toothbrush brands | 391K | 32.7% | 2 |
| Mar 2026 | Electric toothbrush brands | 447K | 35.8% | 2 |
| Apr 2026 | Electric toothbrush brands | 402K | 33.4% | 2 |
| May 2026 | Electric toothbrush brands | 374K | 31.9% | 2 |
| Jun 2026 | Electric toothbrush brands | 385K | 32% | 2 |
| Jul 2026 | Electric toothbrush brands | 402K | 33% | 2 |
| Aug 2026 | Electric toothbrush brands | 447K | 33.8% | 2 |
| Sep 2026 | Electric toothbrush brands | — | — | — |

## How is Philips Sonicare measured?

Brandwave collects information about searches that people make online using Philips Sonicare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “philips sonicare”
- “philips sonicare toothbrush”
- “philipssonicare”
- “sonicare”
- “sonicare toothbrush”

## Which electric toothbrush brands compete with Philips Sonicare?

- [Oral-B](/demand/global-en/brands/oral-b): Head-to-head: /demand/global-en/compare/oral-b-vs-philips-sonicare
- [SURI](/demand/global-en/brands/suri): Head-to-head: /demand/global-en/compare/philips-sonicare-vs-suri
- [Quip](/demand/global-en/brands/quip-toothbrush): Head-to-head: /demand/global-en/compare/philips-sonicare-vs-quip-toothbrush
- [Bitvae](/demand/global-en/brands/bitvae): Head-to-head: /demand/global-en/compare/bitvae-vs-philips-sonicare

## Who owns Philips Sonicare?

Philips Sonicare is owned by Philips. Brandwave also tracks Philips, owned by the same company, worldwide.

- [Philips](/demand/global-en/companies/philips): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Philips Sonicare?

Philips Sonicare is owned by Philips. Brandwave also tracks Philips, owned by the same company, worldwide.

## Cite this page

Brandwave. "Philips Sonicare: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/philips-sonicare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.