--- title: "Philips Norelco: search popularity worldwide" description: "Philips Norelco is Philips' men's shaving and grooming line. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/philips-norelco" publisher: "Brandwave" --- # Philips Norelco: search popularity worldwide Philips Norelco is Philips' men's shaving and grooming line. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Philips Norelco - **Owned by**: Philips - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hair clipper brands**: 10.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair clipper brands | 4 | 10.7% | 60.5K | - [Hair clipper brands](/demand/global-en/categories/hair-clipper-brands) ## Top hair clipper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Philips Norelco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Norelco is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wahl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Andis | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BaBylissPRO | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Philips Norelco | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Panasonic | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JRL | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | StyleCraft | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Remington | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair clipper brands - Asked ChatGPT "Which hair clipper brand should I buy?": 1. Wahl, 2. Andis, 3. BaBylissPRO, 4. Philips Norelco - Asked ChatGPT "What are the best hair clipper brands?": 1. Wahl, 2. BaBylissPRO, 3. Andis, 4. Panasonic, 5. Philips Norelco, 6. JRL, 7. StyleCraft, 8. Remington - Asked ChatGPT "What's the best hair clipper brand for home haircutting?": 1. Wahl, 2. Andis, 3. Philips Norelco, 4. Panasonic - Searched Google, AI Overview "best hair clipper": 1. Andis, 2. Wahl, 3. BaBylissPRO - Searched Google, AI Overview "cordless hair clipper": 1. Wahl, 2. Andis, 3. BaBylissPRO Not named in any answer: Braun. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Philips Norelco changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Philips Norelco worldwide held steady at 60.5K. - Across the 12 months ending September 2026, Philips Norelco’s share of searches among hair clipper brands worldwide increased from 9.6% to 10.7%. - Across the 12 months ending September 2026, Philips Norelco’s share of searches among hair clipper brands worldwide peaked at 12.8% in August 2026 and was lowest at 9.6% in October 2025. ## How did search popularity change for hair clipper brands worldwide in September 2026? - In September 2026, BaBylissPRO gained share of searches among hair clipper brands worldwide, from 44.5% to 45.4%. - In September 2026, Wahl gained share of searches among hair clipper brands worldwide, from 21.7% to 22.3%. - In September 2026, Philips Norelco lost share of searches among hair clipper brands worldwide, from 12.8% to 10.7%. - In September 2026, Andis rose from 4th to 3rd among hair clipper brands worldwide. - Estimated monthly branded searches for Braun worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for JRL worldwide fell 17.8% over 12 measured months, from 41.3K to 34K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair clipper brands | 60.5K | 9.6% | 4 | | Nov 2025 | Hair clipper brands | 74K | 10.3% | 4 | | Dec 2025 | Hair clipper brands | 90.5K | 10.9% | 4 | | Jan 2026 | Hair clipper brands | 60.5K | 9.7% | 4 | | Feb 2026 | Hair clipper brands | 60.5K | 10.3% | 4 | | Mar 2026 | Hair clipper brands | 60.5K | 10.2% | 4 | | Apr 2026 | Hair clipper brands | 60.5K | 10.7% | 4 | | May 2026 | Hair clipper brands | 60.5K | 10.6% | 4 | | Jun 2026 | Hair clipper brands | 60.5K | 11.7% | 4 | | Jul 2026 | Hair clipper brands | 60.5K | 10.8% | 4 | | Aug 2026 | Hair clipper brands | 74K | 12.8% | 3 | | Sep 2026 | Hair clipper brands | 60.5K | 10.7% | 4 | ## How are Philips Norelco’s branded searches counted? Brandwave collects information about searches that people make online using Philips Norelco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “philips norelco” ## Which hair clipper brands compete with Philips Norelco? - [BaBylissPRO](/demand/global-en/brands/babylisspro): Head-to-head: /demand/global-en/compare/babylisspro-vs-philips-norelco - [Wahl](/demand/global-en/brands/wahl): Head-to-head: /demand/global-en/compare/philips-norelco-vs-wahl - [Andis](/demand/global-en/brands/andis): Head-to-head: /demand/global-en/compare/andis-vs-philips-norelco - [JRL](/demand/global-en/brands/jrl-clippers): Head-to-head: /demand/global-en/compare/jrl-clippers-vs-philips-norelco - [StyleCraft](/demand/global-en/brands/stylecraft-clippers): Head-to-head: /demand/global-en/compare/philips-norelco-vs-stylecraft-clippers - [Braun](/demand/global-en/brands/braun) - [Panasonic](/demand/global-en/brands/panasonic) - [Remington](/demand/global-en/brands/remington-grooming) ## Who owns Philips Norelco? Philips Norelco is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide. - [Philips](/demand/global-en/companies/philips): Owns 6 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Philips Norelco? Philips Norelco is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, worldwide. ## Cite this page Brandwave. "Philips Norelco: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/philips-norelco This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/philips-norelco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.