--- title: "Philips Hue: search popularity and Share of Search worldwide" description: "Philips Hue makes smart lighting sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/philips-hue" publisher: "Brandwave" --- # Philips Hue: search popularity and Share of Search worldwide Philips Hue makes smart lighting sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Philips Hue - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among outdoor lighting**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor lighting | 3 | 3.8% | 301K | | Garden light brands | 3 | 3.8% | 301K | | Smart lighting brands | 2 | 4.5% | 301K | - [Outdoor lighting](/demand/global-en/categories/outdoor-lighting) - [Garden light brands](/demand/global-en/categories/garden-light-brands) - [Smart lighting brands](/demand/global-en/categories/smart-lighting-brands) ## How has branded search demand for Philips Hue changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Philips Hue worldwide fell from 550K to 301K. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide decreased from 6.7% to 3.8%. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide peaked at 9.5% in November 2025 and was lowest at 3.3% in May 2026. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among garden light brands worldwide decreased from 6.8% to 3.8%. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among garden light brands worldwide peaked at 9.6% in November 2025 and was lowest at 3.3% in May 2026. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide decreased from 7.8% to 4.5%. - Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands worldwide peaked at 11.1% in November 2025 and was lowest at 3.7% in April 2026. ## How did search popularity change for outdoor lighting worldwide in August 2026? - In August 2026, Govee gained estimated Share of Search among outdoor lighting worldwide, from 74.6% to 78%. - In August 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 20.6% to 18%. - In August 2026, Philips Hue lost estimated Share of Search among outdoor lighting worldwide, from 4.5% to 3.8%. - Estimated monthly branded searches for SolarCentre worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026. - Estimated monthly branded searches for Festive Lights worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026. - Estimated monthly branded searches for Auraglow worldwide fell 54.6% over 11 measured months, from 1.3K to 590 in August 2026. ## How did search popularity change for garden light brands worldwide in August 2026? - In August 2026, Govee gained estimated Share of Search among garden light brands worldwide, from 74.7% to 78.1%. - In August 2026, Ring lost estimated Share of Search among garden light brands worldwide, from 20.7% to 18%. - In August 2026, Philips Hue lost estimated Share of Search among garden light brands worldwide, from 4.5% to 3.8%. - Estimated monthly branded searches for Hardoll worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## How did search popularity change for smart lighting brands worldwide in August 2026? - In August 2026, Govee gained estimated Share of Search among smart lighting brands worldwide, from 88.9% to 90.7%. - In August 2026, Philips Hue lost estimated Share of Search among smart lighting brands worldwide, from 5.4% to 4.5%. - In August 2026, Wyze lost estimated Share of Search among smart lighting brands worldwide, from 4.4% to 3.7%. - Estimated monthly branded searches for Nanoleaf worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026. - Estimated monthly branded searches for LIFX worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor lighting | 550K | 6.7% | 3 | | Nov 2025 | Outdoor lighting | 823K | 9.5% | 3 | | Dec 2025 | Outdoor lighting | 550K | 6.5% | 3 | | Jan 2026 | Outdoor lighting | 550K | 5.6% | 3 | | Feb 2026 | Outdoor lighting | 368K | 4.6% | 3 | | Mar 2026 | Outdoor lighting | 368K | 4% | 3 | | Apr 2026 | Outdoor lighting | 301K | 3.3% | 3 | | May 2026 | Outdoor lighting | 301K | 3.3% | 3 | | Jun 2026 | Outdoor lighting | 301K | 3.8% | 3 | | Jul 2026 | Outdoor lighting | 301K | 4.5% | 3 | | Aug 2026 | Outdoor lighting | 301K | 3.8% | 3 | | Sep 2026 | Outdoor lighting | — | — | — | | Oct 2025 | Garden light brands | 550K | 6.8% | 3 | | Nov 2025 | Garden light brands | 823K | 9.6% | 3 | | Dec 2025 | Garden light brands | 550K | 6.5% | 3 | | Jan 2026 | Garden light brands | 550K | 5.6% | 3 | | Feb 2026 | Garden light brands | 368K | 4.6% | 3 | | Mar 2026 | Garden light brands | 368K | 4% | 3 | | Apr 2026 | Garden light brands | 301K | 3.3% | 3 | | May 2026 | Garden light brands | 301K | 3.3% | 3 | | Jun 2026 | Garden light brands | 301K | 3.8% | 3 | | Jul 2026 | Garden light brands | 301K | 4.5% | 3 | | Aug 2026 | Garden light brands | 301K | 3.8% | 3 | | Sep 2026 | Garden light brands | — | — | — | | Oct 2025 | Smart lighting brands | 550K | 7.8% | 2 | | Nov 2025 | Smart lighting brands | 823K | 11.1% | 2 | | Dec 2025 | Smart lighting brands | 550K | 7.8% | 2 | | Jan 2026 | Smart lighting brands | 550K | 6.5% | 2 | | Feb 2026 | Smart lighting brands | 368K | 5.4% | 2 | | Mar 2026 | Smart lighting brands | 368K | 4.5% | 2 | | Apr 2026 | Smart lighting brands | 301K | 3.7% | 3 | | May 2026 | Smart lighting brands | 301K | 3.7% | 2 | | Jun 2026 | Smart lighting brands | 301K | 4.5% | 2 | | Jul 2026 | Smart lighting brands | 301K | 5.4% | 2 | | Aug 2026 | Smart lighting brands | 301K | 4.5% | 2 | | Sep 2026 | Smart lighting brands | — | — | — | ## How is Philips Hue measured? Brandwave collects information about searches that people make online using Philips Hue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “philipshue” ## Which outdoor lighting compete with Philips Hue? - [Govee](/demand/global-en/brands/govee): Head-to-head: /demand/global-en/compare/govee-vs-philips-hue - [Ring](/demand/global-en/brands/ring-security): Head-to-head: /demand/global-en/compare/philips-hue-vs-ring-security - [SolarCentre](/demand/global-en/brands/solarcentre): Head-to-head: /demand/global-en/compare/philips-hue-vs-solarcentre - [Festive Lights](/demand/global-en/brands/festive-lights): Head-to-head: /demand/global-en/compare/festive-lights-vs-philips-hue - [Auraglow](/demand/global-en/brands/auraglow): Head-to-head: /demand/global-en/compare/auraglow-vs-philips-hue ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Philips Hue: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/philips-hue This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/philips-hue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.