--- title: "Philips Avent: search popularity worldwide" description: "Philips Avent makes baby bottles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/philips-avent" publisher: "Brandwave" --- # Philips Avent: search popularity worldwide Philips Avent makes baby bottles sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Philips Avent - **Owned by**: Philips - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among bottle sterilisers**: 17% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bottle sterilisers | 3 | 17% | 198K | | Baby food makers | 3 | 21.3% | 198K | | Sippy cups | 2 | 26.6% | 198K | | Baby bottle brands | 2 | 28.9% | 198K | | Breast pump brands | 2 | 32.4% | 198K | - [Bottle sterilisers](/demand/global-en/categories/bottle-sterilisers) - [Baby food makers](/demand/global-en/categories/baby-food-makers) - [Sippy cups](/demand/global-en/categories/sippy-cups) - [Baby bottle brands](/demand/global-en/categories/baby-bottle-brands) - [Breast pump brands](/demand/global-en/categories/breast-pump-brands) ## How has branded search demand for Philips Avent changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among bottle sterilisers worldwide peaked at 18.5% in June 2026 and was lowest at 15.2% in November 2025. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby food makers worldwide increased from 18.4% to 21.3%. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby food makers worldwide peaked at 21.3% in May 2026 and was lowest at 17.2% in December 2025. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among sippy cups worldwide increased from 23.9% to 26.6%. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among sippy cups worldwide peaked at 27.6% in April 2026 and was lowest at 21.8% in December 2025. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands worldwide increased from 27.4% to 28.9%. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby bottle brands worldwide peaked at 29.9% in June 2026 and was lowest at 25.9% in February 2026. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide increased from 28.1% to 32.4%. - Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide peaked at 33.4% in June 2026 and was lowest at 28.1% in January 2026. ## How did search popularity change for bottle sterilisers worldwide in August 2026? - In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 36% to 40.8%. - In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 27.9% to 25.8%. - In August 2026, Philips Avent lost estimated Share of Search among bottle sterilisers worldwide, from 18.4% to 17%. - In August 2026, Tommee Tippee lost estimated Share of Search among bottle sterilisers worldwide, from 12.5% to 11.6%. - Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026. - Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. ## How did search popularity change for baby food makers worldwide in August 2026? - Estimated monthly branded searches for Sage Spoonfuls worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. - Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. ## How did search popularity change for sippy cups worldwide in August 2026? - Estimated monthly branded searches for Zak Designs worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. - Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026. - Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026. ## How did search popularity change for baby bottle brands worldwide in August 2026? - Estimated monthly branded searches for Dr. Brown's worldwide fell 48.2% over 11 measured months, from 1.1K to 590 in August 2026. - Estimated monthly branded searches for Medela worldwide fell 11.7% over 11 measured months, from 314K to 278K in August 2026. ## How did search popularity change for breast pump brands worldwide in August 2026? - In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 44.1% to 45.5%. - In August 2026, Philips Avent gained estimated Share of Search among breast pump brands worldwide, from 31.6% to 32.4%. - In August 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 11.8% to 9.9%. - In August 2026, Elvie rose from 4th to 3rd among breast pump brands worldwide. - Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bottle sterilisers | 198K | 16.6% | 3 | | Nov 2025 | Bottle sterilisers | 198K | 15.2% | 3 | | Dec 2025 | Bottle sterilisers | 168K | 15.9% | 3 | | Jan 2026 | Bottle sterilisers | 206K | 17% | 3 | | Feb 2026 | Bottle sterilisers | 168K | 16.7% | 3 | | Mar 2026 | Bottle sterilisers | 198K | 17.2% | 3 | | Apr 2026 | Bottle sterilisers | 198K | 17.7% | 3 | | May 2026 | Bottle sterilisers | 198K | 18% | 3 | | Jun 2026 | Bottle sterilisers | 198K | 18.5% | 3 | | Jul 2026 | Bottle sterilisers | 198K | 18.4% | 3 | | Aug 2026 | Bottle sterilisers | 198K | 17% | 3 | | Sep 2026 | Bottle sterilisers | — | — | — | | Oct 2025 | Baby food makers | 198K | 18.4% | 3 | | Nov 2025 | Baby food makers | 198K | 18.4% | 3 | | Dec 2025 | Baby food makers | 168K | 17.2% | 3 | | Jan 2026 | Baby food makers | 206K | 18.8% | 3 | | Feb 2026 | Baby food makers | 168K | 18.7% | 3 | | Mar 2026 | Baby food makers | 198K | 21.3% | 3 | | Apr 2026 | Baby food makers | 198K | 21.3% | 3 | | May 2026 | Baby food makers | 198K | 21.3% | 3 | | Jun 2026 | Baby food makers | 198K | 21.3% | 3 | | Jul 2026 | Baby food makers | 198K | 21.3% | 3 | | Aug 2026 | Baby food makers | 198K | 21.3% | 3 | | Sep 2026 | Baby food makers | — | — | — | | Oct 2025 | Sippy cups | 198K | 23.9% | 2 | | Nov 2025 | Sippy cups | 198K | 23.9% | 2 | | Dec 2025 | Sippy cups | 168K | 21.8% | 2 | | Jan 2026 | Sippy cups | 206K | 24.6% | 2 | | Feb 2026 | Sippy cups | 168K | 24.4% | 2 | | Mar 2026 | Sippy cups | 198K | 26.5% | 2 | | Apr 2026 | Sippy cups | 198K | 27.6% | 2 | | May 2026 | Sippy cups | 198K | 27.6% | 2 | | Jun 2026 | Sippy cups | 198K | 26.6% | 2 | | Jul 2026 | Sippy cups | 198K | 26.6% | 2 | | Aug 2026 | Sippy cups | 198K | 26.6% | 2 | | Sep 2026 | Sippy cups | — | — | — | | Oct 2025 | Baby bottle brands | 198K | 27.4% | 2 | | Nov 2025 | Baby bottle brands | 198K | 28.2% | 2 | | Dec 2025 | Baby bottle brands | 168K | 26.4% | 2 | | Jan 2026 | Baby bottle brands | 206K | 26.1% | 2 | | Feb 2026 | Baby bottle brands | 168K | 25.9% | 2 | | Mar 2026 | Baby bottle brands | 198K | 27.3% | 2 | | Apr 2026 | Baby bottle brands | 198K | 29.4% | 2 | | May 2026 | Baby bottle brands | 198K | 29.4% | 2 | | Jun 2026 | Baby bottle brands | 198K | 29.9% | 2 | | Jul 2026 | Baby bottle brands | 198K | 29% | 2 | | Aug 2026 | Baby bottle brands | 198K | 28.9% | 2 | | Sep 2026 | Baby bottle brands | — | — | — | | Oct 2025 | Breast pump brands | 198K | 28.1% | 2 | | Nov 2025 | Breast pump brands | 198K | 29.8% | 2 | | Dec 2025 | Breast pump brands | 168K | 28.4% | 2 | | Jan 2026 | Breast pump brands | 206K | 28.1% | 2 | | Feb 2026 | Breast pump brands | 168K | 28.1% | 2 | | Mar 2026 | Breast pump brands | 198K | 30.4% | 2 | | Apr 2026 | Breast pump brands | 198K | 31.1% | 2 | | May 2026 | Breast pump brands | 198K | 31.4% | 2 | | Jun 2026 | Breast pump brands | 198K | 33.4% | 2 | | Jul 2026 | Breast pump brands | 198K | 31.6% | 2 | | Aug 2026 | Breast pump brands | 198K | 32.4% | 2 | | Sep 2026 | Breast pump brands | — | — | — | ## How is Philips Avent measured? Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “avent bottles” - “philips avent” ## Which bottle sterilisers compete with Philips Avent? - [Chicco](/demand/global-en/brands/chicco): Head-to-head: /demand/global-en/compare/chicco-vs-philips-avent - [Baby Brezza](/demand/global-en/brands/baby-brezza): Head-to-head: /demand/global-en/compare/baby-brezza-vs-philips-avent - [Tommee Tippee](/demand/global-en/brands/tommee-tippee): Head-to-head: /demand/global-en/compare/philips-avent-vs-tommee-tippee - [Dr Brown's](/demand/global-en/brands/dr-brown-s): Head-to-head: /demand/global-en/compare/dr-brown-s-vs-philips-avent - [MAM](/demand/global-en/brands/mam): Head-to-head: /demand/global-en/compare/mam-vs-philips-avent ## Who owns Philips Avent? Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare and Philips, owned by the same company, worldwide. - [Philips](/demand/global-en/companies/philips): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Philips Avent? Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare and Philips, owned by the same company, worldwide. ## Cite this page Brandwave. "Philips Avent: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/philips-avent This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/philips-avent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.