---
title: "Phil & Teds: search popularity worldwide"
description: "Phil & Teds makes prams, high chairs and baby gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/phil-and-teds"
publisher: "Brandwave"
---

# Phil & Teds: search popularity worldwide

Phil & Teds makes prams, high chairs and baby gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Phil & Teds
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pram brands**: 0.44%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pram brands | 5 | 0.44% | 3.7K |

- [Pram brands](/demand/global-en/categories/pram-brands)

## How has branded search demand for Phil & Teds changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Phil & Teds worldwide fell from 4.5K to 3.7K.
- Across the 11 months ending August 2026, Phil & Teds’ estimated Share of Search among pram brands worldwide held steady, from 0.55% to 0.44%.

## How did search popularity change for pram brands worldwide in August 2026?

- In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36% to 38.9%.
- In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.5% to 55.7%.
- Estimated monthly branded searches for Phil & Teds worldwide fell 18.3% over 11 measured months, from 4.5K to 3.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pram brands | 4.5K | 0.55% | 5 |
| Nov 2025 | Pram brands | 4.5K | 0.52% | 5 |
| Dec 2025 | Pram brands | 3.7K | 0.57% | 5 |
| Jan 2026 | Pram brands | 4.5K | 0.54% | 5 |
| Feb 2026 | Pram brands | 3.7K | 0.51% | 5 |
| Mar 2026 | Pram brands | 4.5K | 0.53% | 5 |
| Apr 2026 | Pram brands | 3.7K | 0.44% | 5 |
| May 2026 | Pram brands | 3.7K | 0.43% | 5 |
| Jun 2026 | Pram brands | 3.7K | 0.47% | 5 |
| Jul 2026 | Pram brands | 3.7K | 0.44% | 5 |
| Aug 2026 | Pram brands | 3.7K | 0.44% | 5 |
| Sep 2026 | Pram brands | — | — | — |

## How is Phil & Teds measured?

Brandwave collects information about searches that people make online using Phil & Teds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “phil teds”
- “phil&teds nz”

## Which pram brands compete with Phil & Teds?

- [Bugaboo](/demand/global-en/brands/bugaboo): Head-to-head: /demand/global-en/compare/bugaboo-vs-phil-and-teds
- [UPPAbaby](/demand/global-en/brands/uppababy): Head-to-head: /demand/global-en/compare/phil-and-teds-vs-uppababy
- [Baby Jogger](/demand/global-en/brands/baby-jogger): Head-to-head: /demand/global-en/compare/baby-jogger-vs-phil-and-teds
- [Mountain Buggy](/demand/global-en/brands/mountain-buggy): Head-to-head: /demand/global-en/compare/mountain-buggy-vs-phil-and-teds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Phil & Teds: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/phil-and-teds

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.