---
title: "Phantom: search popularity worldwide"
description: "Phantom is crypto wallet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/phantom"
publisher: "Brandwave"
---

# Phantom: search popularity worldwide

Phantom is crypto wallet. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Phantom
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cryptocurrency wallets**: 17.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cryptocurrency wallets | 3 | 17.4% | 135K |

- [Cryptocurrency wallets](/demand/global-en/categories/cryptocurrency-wallets)

## How has branded search demand for Phantom changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Phantom worldwide held steady at 135K.
- Across the 11 months ending August 2026, Phantom’s estimated Share of Search among cryptocurrency wallets worldwide increased from 10.9% to 17.4%.
- Across the 11 months ending August 2026, Phantom’s estimated Share of Search among cryptocurrency wallets worldwide peaked at 17.4% in August 2026 and was lowest at 5.9% in May 2026.

## How did search popularity change for cryptocurrency wallets worldwide in August 2026?

- In August 2026, Ledger overtook Coinbase Wallet to rank 4th among cryptocurrency wallets worldwide, at 9.6%.
- In August 2026, Phantom gained estimated Share of Search among cryptocurrency wallets worldwide, from 13.4% to 17.4%.
- In August 2026, MetaMask lost estimated Share of Search among cryptocurrency wallets worldwide, from 36.4% to 31.8%.
- In August 2026, Trust Wallet lost estimated Share of Search among cryptocurrency wallets worldwide, from 36.4% to 31.8%.
- Estimated monthly branded searches for Coinbase Wallet worldwide fell 55.2% over 11 measured months, from 90.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Exodus worldwide fell 45.3% over 11 measured months, from 60.5K to 33.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cryptocurrency wallets | 135K | 10.9% | 3 |
| Nov 2025 | Cryptocurrency wallets | 110K | 6.2% | 3 |
| Dec 2025 | Cryptocurrency wallets | 90.5K | 10.1% | 3 |
| Jan 2026 | Cryptocurrency wallets | 165K | 9.1% | 3 |
| Feb 2026 | Cryptocurrency wallets | 110K | 9.6% | 3 |
| Mar 2026 | Cryptocurrency wallets | 110K | 14.2% | 3 |
| Apr 2026 | Cryptocurrency wallets | 74K | 10.2% | 3 |
| May 2026 | Cryptocurrency wallets | 74K | 5.9% | 3 |
| Jun 2026 | Cryptocurrency wallets | 74K | 11.1% | 3 |
| Jul 2026 | Cryptocurrency wallets | 90.5K | 13.4% | 3 |
| Aug 2026 | Cryptocurrency wallets | 135K | 17.4% | 3 |
| Sep 2026 | Cryptocurrency wallets | — | — | — |

## How is Phantom measured?

Brandwave collects information about searches that people make online using Phantom’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “phantom wallet”

## Which cryptocurrency wallets compete with Phantom?

- [MetaMask](/demand/global-en/brands/metamask): Head-to-head: /demand/global-en/compare/metamask-vs-phantom
- [Trust Wallet](/demand/global-en/brands/trust-wallet): Head-to-head: /demand/global-en/compare/phantom-vs-trust-wallet
- [Ledger](/demand/global-en/brands/ledger): Head-to-head: /demand/global-en/compare/ledger-vs-phantom
- [Coinbase Wallet](/demand/global-en/brands/coinbase-wallet): Head-to-head: /demand/global-en/compare/coinbase-wallet-vs-phantom
- [Exodus](/demand/global-en/brands/exodus): Head-to-head: /demand/global-en/compare/exodus-vs-phantom

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Phantom: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/phantom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/phantom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.