--- title: "PFERD: search popularity worldwide" description: "A German maker of abrasives and cutting tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pferd" publisher: "Brandwave" --- # PFERD: search popularity worldwide A German maker of abrasives and cutting tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PFERD - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among grinding disc brands**: 0.21% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Grinding disc brands | 7 | 0.21% | 3.6K | | Abrasive brands | 6 | 1.1% | 4.3K | - [Grinding disc brands](/demand/global-en/categories/grinding-disc-brands) - [Abrasive brands](/demand/global-en/categories/abrasive-brands) ## Top grinding disc brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PFERD was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PFERD is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Norton Abrasives | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | 3M Peltor | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | PFERD | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | DeWalt | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Klingspor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about grinding disc brands - Asked ChatGPT "Which grinding disc brand should I buy?": 1. Norton Abrasives, 2. PFERD, 3. 3M Peltor - Asked ChatGPT "What are the best grinding disc brands?": 1. Norton Abrasives, 2. 3M Peltor, 3. PFERD, 4. DeWalt - Asked ChatGPT "What's the best grinding disc brand for metal work?": 1. 3M Peltor, 2. PFERD, 3. Norton Abrasives - Searched Google, AI Overview "best grinding discs": 1. DeWalt - Searched Google, AI Overview "metal grinding discs": 1. Bosch, 2. DeWalt Not named in any answer: Makita and Klingspor. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for PFERD changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PFERD worldwide rose from 3K to 4.3K. - Across the 12 months ending September 2026, PFERD’s share of searches among grinding disc brands worldwide held steady, from 0.12% to 0.21%. - Across the 12 months ending September 2026, PFERD rose from 8th to 6th among abrasive brands worldwide. ## How did search popularity change for grinding disc brands worldwide in September 2026? - Estimated monthly branded searches for PFERD worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026. - Estimated monthly branded searches for Makita worldwide fell 29% over 12 measured months, from 1.3M to 944K in September 2026. - Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Bosch worldwide fell 15.2% over 12 measured months, from 5.3K to 4.5K in September 2026. ## How did search popularity change for abrasive brands worldwide in September 2026? - In September 2026, PFERD rose from 7th to 6th among abrasive brands worldwide. - In September 2026, Walter Surface Technologies fell from 6th to 7th among abrasive brands worldwide. - Estimated monthly branded searches for Sia worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Klingspor worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Mirka worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for Saint-Gobain worldwide fell 17.9% over 12 measured months, from 374K to 307K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Grinding disc brands | 2.4K | 0.12% | 7 | | Nov 2025 | Grinding disc brands | 2.4K | 0.11% | 7 | | Dec 2025 | Grinding disc brands | 1.9K | 0.1% | 7 | | Jan 2026 | Grinding disc brands | 2.9K | 0.18% | 7 | | Feb 2026 | Grinding disc brands | 3.6K | 0.22% | 7 | | Mar 2026 | Grinding disc brands | 4.4K | 0.24% | 7 | | Apr 2026 | Grinding disc brands | 3.6K | 0.22% | 7 | | May 2026 | Grinding disc brands | 3.6K | 0.22% | 7 | | Jun 2026 | Grinding disc brands | 2.9K | 0.17% | 7 | | Jul 2026 | Grinding disc brands | 2.9K | 0.21% | 7 | | Aug 2026 | Grinding disc brands | 2.9K | 0.17% | 7 | | Sep 2026 | Grinding disc brands | 3.6K | 0.21% | 7 | | Oct 2025 | Abrasive brands | 3K | 0.62% | 8 | | Nov 2025 | Abrasive brands | 3K | 0.74% | 7 | | Dec 2025 | Abrasive brands | 2.4K | 0.61% | 8 | | Jan 2026 | Abrasive brands | 3.5K | 0.85% | 7 | | Feb 2026 | Abrasive brands | 4.2K | 1% | 7 | | Mar 2026 | Abrasive brands | 5K | 1.2% | 6 | | Apr 2026 | Abrasive brands | 4.3K | 1.1% | 6 | | May 2026 | Abrasive brands | 5.2K | 1.3% | 6 | | Jun 2026 | Abrasive brands | 4.2K | 1.1% | 6 | | Jul 2026 | Abrasive brands | 3.9K | 0.98% | 7 | | Aug 2026 | Abrasive brands | 3.9K | 0.97% | 7 | | Sep 2026 | Abrasive brands | 4.3K | 1.1% | 6 | ## How are PFERD’s branded searches counted? Brandwave collects information about searches that people make online using PFERD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pferd abrasives” - “pferd tools” ## Which grinding disc brands compete with PFERD? - [Makita](/demand/global-en/brands/makita) - [DeWalt](/demand/global-en/brands/dewalt): Head-to-head: /demand/global-en/compare/dewalt-vs-pferd - [3M Peltor](/demand/global-en/brands/3m-peltor): Head-to-head: /demand/global-en/compare/3m-peltor-vs-pferd - [Klingspor](/demand/global-en/brands/klingspor): Head-to-head: /demand/global-en/compare/klingspor-vs-pferd - [Norton Abrasives](/demand/global-en/brands/norton-abrasives): Head-to-head: /demand/global-en/compare/norton-abrasives-vs-pferd - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-pferd ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PFERD: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pferd This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pferd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.