---
title: "Pfaff: search popularity and Share of Search worldwide"
description: "Pfaff makes sewing machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pfaff"
publisher: "Brandwave"
---

# Pfaff: search popularity and Share of Search worldwide

Pfaff makes sewing machines sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pfaff
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sewing machine brands**: 12.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sewing machine brands | 4 | 12.1% | 49.5K |

- [Sewing machine brands](/demand/global-en/categories/sewing-machine-brands)

## How has branded search demand for Pfaff changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pfaff worldwide rose from 40.5K to 49.5K.
- Across the 11 months ending August 2026, Pfaff’s estimated Share of Search among sewing machine brands worldwide increased from 10.7% to 12.1%.
- Across the 11 months ending August 2026, Pfaff’s estimated Share of Search among sewing machine brands worldwide peaked at 16.3% in June 2026 and was lowest at 9.1% in February 2026.

## How did search popularity change for sewing machine brands worldwide in August 2026?

- Estimated monthly branded searches for Pfaff worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
- Estimated monthly branded searches for Bernina worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sewing machine brands | 40.5K | 10.7% | 4 |
| Nov 2025 | Sewing machine brands | 40.5K | 10.8% | 4 |
| Dec 2025 | Sewing machine brands | 40.5K | 10.8% | 4 |
| Jan 2026 | Sewing machine brands | 49.5K | 11.7% | 4 |
| Feb 2026 | Sewing machine brands | 33.1K | 9.1% | 4 |
| Mar 2026 | Sewing machine brands | 40.5K | 11.3% | 4 |
| Apr 2026 | Sewing machine brands | 33.1K | 9.4% | 4 |
| May 2026 | Sewing machine brands | 40.5K | 11.3% | 4 |
| Jun 2026 | Sewing machine brands | 60.5K | 16.3% | 3 |
| Jul 2026 | Sewing machine brands | 49.5K | 12.1% | 4 |
| Aug 2026 | Sewing machine brands | 49.5K | 12.1% | 4 |
| Sep 2026 | Sewing machine brands | — | — | — |

## How is Pfaff measured?

Brandwave collects information about searches that people make online using Pfaff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pfaff”

## Which sewing machine brands compete with Pfaff?

- [Brother](/demand/global-en/brands/brother): Head-to-head: /demand/global-en/compare/brother-vs-pfaff
- [Janome](/demand/global-en/brands/janome): Head-to-head: /demand/global-en/compare/janome-vs-pfaff
- [Bernina](/demand/global-en/brands/bernina): Head-to-head: /demand/global-en/compare/bernina-vs-pfaff
- [Singer](/demand/global-en/brands/singer): Head-to-head: /demand/global-en/compare/pfaff-vs-singer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pfaff: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pfaff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pfaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.