---
title: "Petzl: search popularity and Share of Search worldwide"
description: "Petzl makes head torches and climbing equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/petzl"
publisher: "Brandwave"
---

# Petzl: search popularity and Share of Search worldwide

Petzl makes head torches and climbing equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Petzl
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among climbing gear brands**: 2.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Climbing gear brands | 4 | 2.6% | 110K |
| Headlamp brands | 3 | 10.1% | 110K |

- [Climbing gear brands](/demand/global-en/categories/climbing-gear-brands)
- [Headlamp brands](/demand/global-en/categories/headlamp-brands)

## How has branded search demand for Petzl changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Petzl worldwide held steady at 110K.
- Across the 11 months ending August 2026, Petzl’s estimated Share of Search among climbing gear brands worldwide held steady at 2.6%.
- Across the 11 months ending August 2026, Petzl’s estimated Share of Search among headlamp brands worldwide peaked at 11% in January 2026 and was lowest at 8.5% in July 2026.
- Across the 11 months ending August 2026, Petzl rose from 4th to 3rd among headlamp brands worldwide.

## How did search popularity change for climbing gear brands worldwide in August 2026?

- In August 2026, Mammut overtook Black Diamond to rank 2nd among climbing gear brands worldwide, at 10.5%.
- In August 2026, DMM lost estimated Share of Search among climbing gear brands worldwide, from 79.9% to 78%.

## How did search popularity change for headlamp brands worldwide in August 2026?

- In August 2026, Petzl gained estimated Share of Search among headlamp brands worldwide, from 8.5% to 10.1%.
- In August 2026, Fenix lost estimated Share of Search among headlamp brands worldwide, from 51.4% to 50.5%.
- In August 2026, Black Diamond lost estimated Share of Search among headlamp brands worldwide, from 34.4% to 33.8%.
- Estimated monthly branded searches for Ledlenser worldwide fell 45% over 11 measured months, from 110K to 60.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Climbing gear brands | 110K | 2.6% | 4 |
| Nov 2025 | Climbing gear brands | 135K | 3% | 4 |
| Dec 2025 | Climbing gear brands | 110K | 2.5% | 4 |
| Jan 2026 | Climbing gear brands | 135K | 2.6% | 4 |
| Feb 2026 | Climbing gear brands | 110K | 2.6% | 4 |
| Mar 2026 | Climbing gear brands | 110K | 2.6% | 4 |
| Apr 2026 | Climbing gear brands | 110K | 2.6% | 4 |
| May 2026 | Climbing gear brands | 110K | 2.6% | 4 |
| Jun 2026 | Climbing gear brands | 90.5K | 2.2% | 4 |
| Jul 2026 | Climbing gear brands | 90.5K | 2.2% | 4 |
| Aug 2026 | Climbing gear brands | 110K | 2.6% | 4 |
| Sep 2026 | Climbing gear brands | — | — | — |
| Oct 2025 | Headlamp brands | 110K | 9.7% | 4 |
| Nov 2025 | Headlamp brands | 135K | 10.6% | 4 |
| Dec 2025 | Headlamp brands | 110K | 9% | 4 |
| Jan 2026 | Headlamp brands | 135K | 11% | 3 |
| Feb 2026 | Headlamp brands | 110K | 10% | 3 |
| Mar 2026 | Headlamp brands | 110K | 10% | 3 |
| Apr 2026 | Headlamp brands | 110K | 10.1% | 3 |
| May 2026 | Headlamp brands | 110K | 10.1% | 3 |
| Jun 2026 | Headlamp brands | 90.5K | 10.2% | 3 |
| Jul 2026 | Headlamp brands | 90.5K | 8.5% | 3 |
| Aug 2026 | Headlamp brands | 110K | 10.1% | 3 |
| Sep 2026 | Headlamp brands | — | — | — |

## How is Petzl measured?

Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “petzl”

## Which climbing gear brands compete with Petzl?

- [DMM](/demand/global-en/brands/dmm): Head-to-head: /demand/global-en/compare/dmm-vs-petzl
- [Mammut](/demand/global-en/brands/mammut): Head-to-head: /demand/global-en/compare/mammut-vs-petzl
- [Black Diamond](/demand/global-en/brands/black-diamond): Head-to-head: /demand/global-en/compare/black-diamond-vs-petzl
- [Edelrid](/demand/global-en/brands/edelrid): Head-to-head: /demand/global-en/compare/edelrid-vs-petzl

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Petzl: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/petzl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/petzl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.