--- title: "Peter Millar: search popularity worldwide" description: "Peter Millar makes golf and casual menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/peter-millar" publisher: "Brandwave" --- # Peter Millar: search popularity worldwide Peter Millar makes golf and casual menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Peter Millar - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among golf clothing brands**: 49.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Golf clothing brands | 1 | 49.3% | 673K | | Polo shirt brands | 4 | 15.4% | 60.5K | - [Golf clothing brands](/demand/global-en/categories/golf-apparel-brands) - [Polo shirt brands](/demand/global-en/categories/polo-shirt-brands) ## Top golf clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peter Millar appeared in all five answers. Peter Millar is the most recommended of the 15. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Millar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FootJoy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lululemon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Under Armour | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Greyson Clothiers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malbon Golf | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Holderness & Bourne | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TravisMathew | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhoback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnnie-O | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Galvin Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | J.Lindeberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redvanly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf clothing brands - Asked ChatGPT "Which golf clothing brand should I buy?": 1. Peter Millar, 2. Lululemon, 3. FootJoy, 4. Under Armour, 5. Adidas - Asked ChatGPT "What are the best golf clothing brands?": 1. Peter Millar, 2. Greyson Clothiers, 3. Malbon Golf, 4. FootJoy, 5. Lululemon, 6. Holderness & Bourne, 7. Nike, 8. TravisMathew, 9. Adidas, 10. Under Armour - Asked ChatGPT "What's the best golf clothing brand for playing in hot weather?": 1. Under Armour, 2. Lululemon, 3. Adidas, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf apparel": 1. Nike, 2. Adidas, 3. Under Armour, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf clothes": 1. Nike, 2. Adidas, 3. FootJoy, 4. Peter Millar, 5. Lululemon Not named in any answer: Rhoback, Johnnie-O, Galvin Green, J.Lindeberg and Redvanly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for Peter Millar changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Peter Millar worldwide rose from 254K to 734K. - Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide increased from 29.3% to 49.3%. - Across the 12 months ending September 2026, Peter Millar’s share of searches among golf clothing brands worldwide peaked at 49.3% in September 2026 and was lowest at 27.9% in November 2025. - Across the 12 months ending September 2026, Peter Millar’s share of searches among polo shirt brands worldwide increased from 2.6% to 15.4%. - Across the 12 months ending September 2026, Peter Millar’s share of searches among polo shirt brands worldwide peaked at 15.4% in September 2026 and was lowest at 2.1% in February 2026. - Across the 12 months ending September 2026, Peter Millar rose from 7th to 4th among polo shirt brands worldwide. ## How did search popularity change for golf clothing brands worldwide in September 2026? - In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches. - In September 2026, Peter Millar gained share of searches among golf clothing brands worldwide, from 45.9% to 49.3%. - In September 2026, Rhoback lost share of searches among golf clothing brands worldwide, from 13.7% to 12.1%. - In September 2026, Malbon Golf lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%. - In September 2026, TravisMathew lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%. - In September 2026, Holderness & Bourne lost share of searches among golf clothing brands worldwide, from 5% to 4.4%. ## How did search popularity change for polo shirt brands worldwide in September 2026? - In September 2026, Peter Millar gained share of searches among polo shirt brands worldwide, from 12.6% to 15.4%. - In September 2026, Sunspel lost share of searches among polo shirt brands worldwide, from 5.6% to 3.8%. - In September 2026, Fred Perry lost share of searches among polo shirt brands worldwide, from 18.2% to 17.2%. - Hugo Boss’ share of searches among polo shirt brands worldwide has gained ground for 3 months in a row, from 5% to 6.3% in September 2026. - Ralph Lauren’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 41.1% to 28% in September 2026. - Original Penguin’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Golf clothing brands | 246K | 29.3% | 1 | | Nov 2025 | Golf clothing brands | 368K | 27.9% | 1 | | Dec 2025 | Golf clothing brands | 368K | 30.4% | 1 | | Jan 2026 | Golf clothing brands | 368K | 40% | 1 | | Feb 2026 | Golf clothing brands | 246K | 32.1% | 1 | | Mar 2026 | Golf clothing brands | 301K | 29% | 1 | | Apr 2026 | Golf clothing brands | 450K | 34.4% | 1 | | May 2026 | Golf clothing brands | 368K | 30.5% | 1 | | Jun 2026 | Golf clothing brands | 368K | 28.7% | 1 | | Jul 2026 | Golf clothing brands | 450K | 36.9% | 1 | | Aug 2026 | Golf clothing brands | 673K | 45.9% | 1 | | Sep 2026 | Golf clothing brands | 673K | 49.3% | 1 | | Oct 2025 | Polo shirt brands | 8.1K | 2.6% | 7 | | Nov 2025 | Polo shirt brands | 8.1K | 2.3% | 7 | | Dec 2025 | Polo shirt brands | 9.9K | 2.4% | 8 | | Jan 2026 | Polo shirt brands | 6.6K | 2.3% | 9 | | Feb 2026 | Polo shirt brands | 6.6K | 2.1% | 8 | | Mar 2026 | Polo shirt brands | 9.9K | 2.4% | 6 | | Apr 2026 | Polo shirt brands | 27.1K | 5.5% | 5 | | May 2026 | Polo shirt brands | 33.1K | 5.5% | 4 | | Jun 2026 | Polo shirt brands | 40.5K | 6.8% | 4 | | Jul 2026 | Polo shirt brands | 33.1K | 6.1% | 4 | | Aug 2026 | Polo shirt brands | 60.5K | 12.6% | 4 | | Sep 2026 | Polo shirt brands | 60.5K | 15.4% | 4 | ## How are Peter Millar’s branded searches counted? Brandwave collects information about searches that people make online using Peter Millar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “peter millar” - “peter millar polo” ## Which golf clothing brands compete with Peter Millar? - [Rhoback](/demand/global-en/brands/rhoback): Head-to-head: /demand/global-en/compare/peter-millar-vs-rhoback - [Johnnie-O](/demand/global-en/brands/johnnie-o): Head-to-head: /demand/global-en/compare/johnnie-o-vs-peter-millar - [Malbon Golf](/demand/global-en/brands/malbon-golf): Head-to-head: /demand/global-en/compare/malbon-golf-vs-peter-millar - [TravisMathew](/demand/global-en/brands/travismathew): Head-to-head: /demand/global-en/compare/peter-millar-vs-travismathew - [Holderness & Bourne](/demand/global-en/brands/holderness-and-bourne): Head-to-head: /demand/global-en/compare/holderness-and-bourne-vs-peter-millar - [Greyson Clothiers](/demand/global-en/brands/greyson-clothiers) - [Nike](/demand/global-en/brands/nike) - [Galvin Green](/demand/global-en/brands/galvin-green) - [J.Lindeberg](/demand/global-en/brands/j-lindeberg) - [Lululemon](/demand/global-en/brands/lululemon) - [Redvanly](/demand/global-en/brands/redvanly) - [Under Armour](/demand/global-en/brands/under-armour) - [Adidas](/demand/global-en/brands/adidas) - [FootJoy](/demand/global-en/brands/footjoy) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Peter Millar: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/peter-millar This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/peter-millar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.