--- title: "Persol: search popularity worldwide" description: "An Italian eyewear brand known for its sunglasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/persol" publisher: "Brandwave" --- # Persol: search popularity worldwide An Italian eyewear brand known for its sunglasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Persol - **Owned by**: EssilorLuxottica - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sunglass brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunglass brands | 6 | 1.6% | 135K | | Sunglasses brands | 5 | 3.1% | 135K | - [Sunglass brands](/demand/global-en/categories/sunglass-brands) - [Sunglasses brands](/demand/global-en/categories/sunglasses-brands) ## Top sunglass brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Persol was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Persol is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Maui Jim | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Oakley | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Persol | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Gucci | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglass brands - Asked ChatGPT "Which sunglass brand should I buy?": 1. Ray-Ban, 2. Maui Jim, 3. Oakley, 4. Persol - Asked ChatGPT "What are the best sunglass brands?": 1. Ray-Ban, 2. Persol, 3. Maui Jim, 4. Oakley - Asked ChatGPT "What's the best sunglass brand for everyday eye protection?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban - Searched Google, AI Overview "men's sunglasses": 1. Ray-Ban, 2. Oakley, 3. Gucci Not named in any answer: Prada. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Persol changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Persol worldwide rose from 110K to 135K. - Across the 12 months ending September 2026, Persol’s share of searches among sunglass brands worldwide held steady, from 1.2% to 1.6%. - Across the 12 months ending September 2026, Persol’s share of searches among sunglasses brands worldwide peaked at 3.1% in September 2026 and was lowest at 2.1% in November 2025. ## How did search popularity change for sunglass brands worldwide in September 2026? - In September 2026, Prada overtook Oakley to rank 3rd among sunglass brands worldwide, with 21.3% of the searches. - In September 2026, Gucci gained share of searches among sunglass brands worldwide, from 28.8% to 31.8%. - In September 2026, Ray-Ban lost share of searches among sunglass brands worldwide, from 28.8% to 26%. - In September 2026, Oakley lost share of searches among sunglass brands worldwide, from 19.2% to 17.4%. - In September 2026, Maui Jim lost share of searches among sunglass brands worldwide, from 2.6% to 1.9%. - Estimated monthly branded searches for Persol worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026. ## How did search popularity change for sunglasses brands worldwide in September 2026? - In September 2026, Persol gained share of searches among sunglasses brands worldwide, from 2.6% to 3.1%. - In September 2026, Maui Jim lost share of searches among sunglasses brands worldwide, from 4.7% to 3.8%. - Oakley’s share of searches among sunglasses brands worldwide has gained ground for 3 months in a row, from 29.7% to 34.7% in September 2026. - Estimated monthly branded searches for Goodr worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026. - Estimated monthly branded searches for Ray-Ban worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunglass brands | 110K | 1.2% | 6 | | Nov 2025 | Sunglass brands | 110K | 1.1% | 6 | | Dec 2025 | Sunglass brands | 110K | 0.94% | 6 | | Jan 2026 | Sunglass brands | 135K | 1.4% | 6 | | Feb 2026 | Sunglass brands | 110K | 1.3% | 6 | | Mar 2026 | Sunglass brands | 135K | 1.3% | 6 | | Apr 2026 | Sunglass brands | 165K | 1.5% | 6 | | May 2026 | Sunglass brands | 165K | 1.5% | 6 | | Jun 2026 | Sunglass brands | 165K | 1.6% | 6 | | Jul 2026 | Sunglass brands | 165K | 1.6% | 6 | | Aug 2026 | Sunglass brands | 135K | 1.4% | 6 | | Sep 2026 | Sunglass brands | 135K | 1.6% | 6 | | Oct 2025 | Sunglasses brands | 110K | 2.9% | 5 | | Nov 2025 | Sunglasses brands | 110K | 2.1% | 5 | | Dec 2025 | Sunglasses brands | 110K | 2.1% | 5 | | Jan 2026 | Sunglasses brands | 135K | 2.9% | 4 | | Feb 2026 | Sunglasses brands | 110K | 2.6% | 5 | | Mar 2026 | Sunglasses brands | 135K | 2.5% | 5 | | Apr 2026 | Sunglasses brands | 165K | 2.8% | 5 | | May 2026 | Sunglasses brands | 165K | 2.7% | 5 | | Jun 2026 | Sunglasses brands | 165K | 2.7% | 6 | | Jul 2026 | Sunglasses brands | 165K | 2.7% | 5 | | Aug 2026 | Sunglasses brands | 135K | 2.6% | 5 | | Sep 2026 | Sunglasses brands | 135K | 3.1% | 5 | ## How are Persol’s branded searches counted? Brandwave collects information about searches that people make online using Persol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “persol” ## Which sunglass brands compete with Persol? - [Gucci](/demand/global-en/brands/gucci): Head-to-head: /demand/global-en/compare/gucci-vs-persol - [Ray-Ban](/demand/global-en/brands/ray-ban): Head-to-head: /demand/global-en/compare/persol-vs-ray-ban - [Prada](/demand/global-en/brands/prada): Head-to-head: /demand/global-en/compare/persol-vs-prada - [Oakley](/demand/global-en/brands/oakley): Head-to-head: /demand/global-en/compare/oakley-vs-persol - [Maui Jim](/demand/global-en/brands/maui-jim): Head-to-head: /demand/global-en/compare/maui-jim-vs-persol ## Who owns Persol? Persol is owned by EssilorLuxottica. Brandwave does not track any other brands owned by EssilorLuxottica. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Persol? Persol is owned by EssilorLuxottica. Brandwave does not track any other brands owned by EssilorLuxottica. ## Cite this page Brandwave. "Persol: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/persol This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/persol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.