---
title: "Perplexity: search popularity and Share of Search worldwide"
description: "An AI answer engine that searches the web and cites its sources, with the Comet browser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/perplexity"
publisher: "Brandwave"
---

# Perplexity: search popularity and Share of Search worldwide

An AI answer engine that searches the web and cites its sources, with the Comet browser. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Perplexity
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI chat assistants**: 0.46%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI chat assistants | 7 | 0.46% | 11.1M |

- [AI chat assistants](/demand/global-en/categories/ai-chat-assistants)

## How has branded search demand for Perplexity changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Perplexity worldwide fell from 37.8M to 11.1M.
- Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chat assistants worldwide decreased from 1.6% to 0.46%.
- Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chat assistants worldwide peaked at 1.6% in October 2025 and was lowest at 0.46% in July 2026.
- Across the 11 months ending August 2026, Perplexity fell from 4th to 7th among AI chat assistants worldwide.

## How did search popularity change for AI chat assistants worldwide in August 2026?

- In August 2026, Grok rose from 6th to 5th among AI chat assistants worldwide.
- In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide.
- Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026.
- Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026.
- Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026.
- Estimated monthly branded searches for Mistral Le Chat worldwide fell 27.1% over 11 measured months, from 297K to 217K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI chat assistants | 37.8M | 1.6% | 4 |
| Nov 2025 | AI chat assistants | 29.5M | 1.3% | 4 |
| Dec 2025 | AI chat assistants | 20.9M | 0.95% | 6 |
| Jan 2026 | AI chat assistants | 18.4M | 0.82% | 7 |
| Feb 2026 | AI chat assistants | 18.3M | 0.83% | 7 |
| Mar 2026 | AI chat assistants | 19.3M | 0.78% | 7 |
| Apr 2026 | AI chat assistants | 19.1M | 0.74% | 7 |
| May 2026 | AI chat assistants | 15.7M | 0.54% | 7 |
| Jun 2026 | AI chat assistants | 12.9M | 0.49% | 7 |
| Jul 2026 | AI chat assistants | 11.2M | 0.46% | 7 |
| Aug 2026 | AI chat assistants | 11.1M | 0.46% | 7 |
| Sep 2026 | AI chat assistants | — | — | — |

## How is Perplexity measured?

Brandwave collects information about searches that people make online using Perplexity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “comet browser”
- “comet perplexity”
- “Perplexity”
- “perplexity ai”
- “perplexity ai app”
- “perplexity ai free”
- “perplexity ai search”
- “perplexity ai search engine”
- “perplexity app”
- “perplexity browser”
- “perplexity chat”
- “perplexity com”
- “perplexity comet”
- “perplexity download”
- “perplexity finance”
- “perplexity ia”
- “perplexity labs”
- “perplexity max”
- “perplexity pro”
- “perplexity search”
- “perplexity.ai”

## Which AI chat assistants compete with Perplexity?

- [ChatGPT](/demand/global-en/brands/chatgpt)
- [Google Gemini](/demand/global-en/brands/google-gemini)
- [Claude](/demand/global-en/brands/claude)
- [Microsoft Copilot](/demand/global-en/brands/microsoft-copilot): Head-to-head: /demand/global-en/compare/microsoft-copilot-vs-perplexity
- [Grok](/demand/global-en/brands/grok): Head-to-head: /demand/global-en/compare/grok-vs-perplexity
- [DeepSeek](/demand/global-en/brands/deepseek): Head-to-head: /demand/global-en/compare/deepseek-vs-perplexity
- [Meta AI](/demand/global-en/brands/meta-ai): Head-to-head: /demand/global-en/compare/meta-ai-vs-perplexity
- [Mistral Le Chat](/demand/global-en/brands/mistral-le-chat): Head-to-head: /demand/global-en/compare/mistral-le-chat-vs-perplexity

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Perplexity: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/perplexity

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/perplexity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.