---
title: "Pepsi: search popularity and Share of Search worldwide"
description: "Pepsi is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pepsi"
publisher: "Brandwave"
---

# Pepsi: search popularity and Share of Search worldwide

Pepsi is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pepsi
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among soft drink brands**: 30%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Soft drink brands | 1 | 30% | 823K |

- [Soft drink brands](/demand/global-en/categories/soft-drink-brands)

## How has branded search demand for Pepsi changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pepsi worldwide held steady at 823K.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide decreased from 32.1% to 30%.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands worldwide peaked at 36.2% in November 2025 and was lowest at 30% in December 2025.

## How did search popularity change for soft drink brands worldwide in August 2026?

- In August 2026, Coca-Cola overtook 7Up to rank 3rd among soft drink brands worldwide, at 16.4%.
- In August 2026, Fanta overtook 7Up to rank 4th among soft drink brands worldwide, at 16.4%.
- In August 2026, Sprite gained estimated Share of Search among soft drink brands worldwide, from 25.9% to 30%.
- In August 2026, 7Up lost estimated Share of Search among soft drink brands worldwide, from 14.2% to 7.3%.
- In August 2026, Pepsi lost estimated Share of Search among soft drink brands worldwide, from 31.7% to 30%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soft drink brands | 823K | 32.1% | 1 |
| Nov 2025 | Soft drink brands | 823K | 36.2% | 1 |
| Dec 2025 | Soft drink brands | 673K | 30% | 1 |
| Jan 2026 | Soft drink brands | 823K | 33.2% | 1 |
| Feb 2026 | Soft drink brands | 823K | 36.2% | 1 |
| Mar 2026 | Soft drink brands | 823K | 32.1% | 1 |
| Apr 2026 | Soft drink brands | 823K | 31.7% | 1 |
| May 2026 | Soft drink brands | 823K | 31.7% | 1 |
| Jun 2026 | Soft drink brands | 823K | 30.5% | 1 |
| Jul 2026 | Soft drink brands | 823K | 31.7% | 1 |
| Aug 2026 | Soft drink brands | 823K | 30% | 1 |
| Sep 2026 | Soft drink brands | — | — | — |

## How is Pepsi measured?

Brandwave collects information about searches that people make online using Pepsi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pepsi”

## Which soft drink brands compete with Pepsi?

- [Sprite](/demand/global-en/brands/sprite): Head-to-head: /demand/global-en/compare/pepsi-vs-sprite
- [Coca-Cola](/demand/global-en/brands/coca-cola): Head-to-head: /demand/global-en/compare/coca-cola-vs-pepsi
- [Fanta](/demand/global-en/brands/fanta): Head-to-head: /demand/global-en/compare/fanta-vs-pepsi
- [7Up](/demand/global-en/brands/7up): Head-to-head: /demand/global-en/compare/7up-vs-pepsi

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pepsi: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pepsi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pepsi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.