--- title: "Pepperidge Farm: search popularity worldwide" description: "An American bakery brand making cookies, crackers and bread. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pepperidge-farm" publisher: "Brandwave" --- # Pepperidge Farm: search popularity worldwide An American bakery brand making cookies, crackers and bread. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pepperidge Farm - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among cookie brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cookie brands | 8 | 1.1% | 60.5K | - [Cookie brands](/demand/global-en/categories/cookie-brands) ## Top cookie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pepperidge Farm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pepperidge Farm is the most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pepperidge Farm | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Tate's Bake Shop | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Oreo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Chips Ahoy | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Levain Bakery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lotus Biscoff | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Famous Amos | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Keebler | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Walkers | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Fox's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tim Tam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookie brands - Asked ChatGPT "Which cookie brand should I buy?": 1. Tate's Bake Shop, 2. Pepperidge Farm, 3. Chips Ahoy - Asked ChatGPT "What are the best cookie brands?": 1. Levain Bakery, 2. Pepperidge Farm, 3. Tate's Bake Shop, 4. Oreo, 5. Famous Amos, 6. Walkers, 7. Chips Ahoy, 8. Keebler - Asked ChatGPT "What's the best cookie brand for snacking?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Oreo, 4. Lotus Biscoff, 5. Tate's Bake Shop - Searched Google, AI Overview "chocolate chip cookies": 1. Chips Ahoy - Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Keebler, 3. Lotus Biscoff, 4. Famous Amos, 5. Tate's Bake Shop, 6. Levain Bakery, 7. Chips Ahoy Not named in any answer: Fox's and Tim Tam. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Pepperidge Farm changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pepperidge Farm worldwide fell from 74K to 60.5K. - Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands worldwide held steady, from 1.2% to 1.1%. ## How did search popularity change for cookie brands worldwide in September 2026? - Levain Bakery’s share of searches among cookie brands worldwide has gained ground for 3 months in a row, from 8.7% to 12% in September 2026. - In September 2026, Walkers rose from 10th to 9th among cookie brands worldwide. - In September 2026, Keebler fell from 9th to 10th among cookie brands worldwide. - Estimated monthly branded searches for Tim Tam worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026. - Estimated monthly branded searches for Pepperidge Farm worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Fox's worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cookie brands | 74K | 1.2% | 8 | | Nov 2025 | Cookie brands | 90.5K | 1.4% | 7 | | Dec 2025 | Cookie brands | 90.5K | 1.4% | 9 | | Jan 2026 | Cookie brands | 74K | 1.1% | 8 | | Feb 2026 | Cookie brands | 74K | 1.2% | 8 | | Mar 2026 | Cookie brands | 74K | 1.1% | 8 | | Apr 2026 | Cookie brands | 60.5K | 0.95% | 8 | | May 2026 | Cookie brands | 60.5K | 0.95% | 8 | | Jun 2026 | Cookie brands | 60.5K | 0.96% | 8 | | Jul 2026 | Cookie brands | 60.5K | 1% | 8 | | Aug 2026 | Cookie brands | 60.5K | 1.1% | 8 | | Sep 2026 | Cookie brands | 60.5K | 1.1% | 8 | ## How are Pepperidge Farm’s branded searches counted? Brandwave collects information about searches that people make online using Pepperidge Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pepperidge farm” ## Which cookie brands compete with Pepperidge Farm? - [Fox's](/demand/global-en/brands/foxs) - [Oreo](/demand/global-en/brands/oreo) - [Levain Bakery](/demand/global-en/brands/levain-bakery) - [Tim Tam](/demand/global-en/brands/tim-tam) - [Chips Ahoy](/demand/global-en/brands/chips-ahoy): Head-to-head: /demand/global-en/compare/chips-ahoy-vs-pepperidge-farm - [Lotus Biscoff](/demand/global-en/brands/lotus-biscoff): Head-to-head: /demand/global-en/compare/lotus-biscoff-vs-pepperidge-farm - [Famous Amos](/demand/global-en/brands/famous-amos): Head-to-head: /demand/global-en/compare/famous-amos-vs-pepperidge-farm - [Walkers](/demand/global-en/brands/walkers): Head-to-head: /demand/global-en/compare/pepperidge-farm-vs-walkers - [Keebler](/demand/global-en/brands/keebler): Head-to-head: /demand/global-en/compare/keebler-vs-pepperidge-farm - [Tate's Bake Shop](/demand/global-en/brands/tates-bake-shop) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pepperidge Farm: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pepperidge-farm This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pepperidge-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.