---
title: "People Data Labs: search popularity and Share of Search worldwide"
description: "People Data Labs provides tools to enrich business contact and company records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/people-data-labs"
publisher: "Brandwave"
---

# People Data Labs: search popularity and Share of Search worldwide

People Data Labs provides tools to enrich business contact and company records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: People Data Labs
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among B2B data enrichment platforms**: 14.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| B2B data enrichment platforms | 3 | 14.3% | 10K |

- [B2B data enrichment platforms](/demand/global-en/categories/b2b-data-enrichment-platforms)

## How has branded search demand for People Data Labs changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for People Data Labs worldwide rose from 8.2K to 10K.
- Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide decreased from 15.1% to 14.3%.
- Across the 11 months ending August 2026, People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide peaked at 16.7% in November 2025 and was lowest at 11% in May 2026.

## How did search popularity change for B2B data enrichment platforms worldwide in August 2026?

- In August 2026, Prospeo gained estimated Share of Search among B2B data enrichment platforms worldwide, from 40.8% to 41.4%.
- In August 2026, Clay gained estimated Share of Search among B2B data enrichment platforms worldwide, from 37.4% to 38%.
- In August 2026, Dropcontact lost estimated Share of Search among B2B data enrichment platforms worldwide, from 7.6% to 6.3%.
- People Data Labs’ estimated Share of Search among B2B data enrichment platforms worldwide has gained ground for 3 months in a row, from 11% to 14.3% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | B2B data enrichment platforms | 8.2K | 15.1% | 3 |
| Nov 2025 | B2B data enrichment platforms | 8.2K | 16.7% | 3 |
| Dec 2025 | B2B data enrichment platforms | 6.7K | 15.3% | 3 |
| Jan 2026 | B2B data enrichment platforms | 8.2K | 14.6% | 3 |
| Feb 2026 | B2B data enrichment platforms | 8.2K | 12.4% | 3 |
| Mar 2026 | B2B data enrichment platforms | 10K | 12.6% | 3 |
| Apr 2026 | B2B data enrichment platforms | 10K | 12.9% | 3 |
| May 2026 | B2B data enrichment platforms | 8.2K | 11% | 3 |
| Jun 2026 | B2B data enrichment platforms | 10K | 12.9% | 3 |
| Jul 2026 | B2B data enrichment platforms | 10.1K | 14.1% | 3 |
| Aug 2026 | B2B data enrichment platforms | 10K | 14.3% | 3 |
| Sep 2026 | B2B data enrichment platforms | — | — | — |

## How is People Data Labs measured?

Brandwave collects information about searches that people make online using People Data Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “people data labs”
- “peopledatalabs”
- “peopledatalabs com”

## Which B2B data enrichment platforms compete with People Data Labs?

- [Prospeo](/demand/global-en/brands/prospeo): Head-to-head: /demand/global-en/compare/people-data-labs-vs-prospeo
- [Clay](/demand/global-en/brands/clay): Head-to-head: /demand/global-en/compare/clay-vs-people-data-labs
- [Dropcontact](/demand/global-en/brands/dropcontact): Head-to-head: /demand/global-en/compare/dropcontact-vs-people-data-labs
- [FullContact](/demand/global-en/brands/fullcontact): Head-to-head: /demand/global-en/compare/fullcontact-vs-people-data-labs

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "People Data Labs: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/people-data-labs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/people-data-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.