---
title: "Penguin Random House: search popularity and Share of Search worldwide"
description: "Penguin Random House is book publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/penguin-random-house"
publisher: "Brandwave"
---

# Penguin Random House: search popularity and Share of Search worldwide

Penguin Random House is book publisher. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Penguin Random House
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among book publishers**: 40%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Book publishers | 1 | 40% | 90.5K |

- [Book publishers](/demand/global-en/categories/book-publishers)

## How has branded search demand for Penguin Random House changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Penguin Random House worldwide fell from 110K to 90.5K.
- Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide decreased from 43.2% to 40%.
- Across the 11 months ending August 2026, Penguin Random House’s estimated Share of Search among book publishers worldwide peaked at 46.8% in April 2026 and was lowest at 38.8% in June 2026.

## How did search popularity change for book publishers worldwide in August 2026?

- In August 2026, HarperCollins gained estimated Share of Search among book publishers worldwide, from 23.1% to 26.7%.
- In August 2026, Penguin Random House lost estimated Share of Search among book publishers worldwide, from 42.2% to 40%.
- In August 2026, Simon & Schuster lost estimated Share of Search among book publishers worldwide, from 18.9% to 17.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Book publishers | 110K | 43.2% | 1 |
| Nov 2025 | Book publishers | 90.5K | 39% | 1 |
| Dec 2025 | Book publishers | 90.5K | 41.2% | 1 |
| Jan 2026 | Book publishers | 110K | 41% | 1 |
| Feb 2026 | Book publishers | 90.5K | 42.6% | 1 |
| Mar 2026 | Book publishers | 110K | 43.5% | 1 |
| Apr 2026 | Book publishers | 110K | 46.8% | 1 |
| May 2026 | Book publishers | 90.5K | 43.3% | 1 |
| Jun 2026 | Book publishers | 74K | 38.8% | 1 |
| Jul 2026 | Book publishers | 90.5K | 42.2% | 1 |
| Aug 2026 | Book publishers | 90.5K | 40% | 1 |
| Sep 2026 | Book publishers | — | — | — |

## How is Penguin Random House measured?

Brandwave collects information about searches that people make online using Penguin Random House’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “penguin random house”

## Which book publishers compete with Penguin Random House?

- [HarperCollins](/demand/global-en/brands/harpercollins): Head-to-head: /demand/global-en/compare/harpercollins-vs-penguin-random-house
- [Simon & Schuster](/demand/global-en/brands/simon-schuster): Head-to-head: /demand/global-en/compare/penguin-random-house-vs-simon-schuster
- [Bloomsbury](/demand/global-en/brands/bloomsbury): Head-to-head: /demand/global-en/compare/bloomsbury-vs-penguin-random-house
- [Macmillan](/demand/global-en/brands/macmillan): Head-to-head: /demand/global-en/compare/macmillan-vs-penguin-random-house
- [Hachette](/demand/global-en/brands/hachette): Head-to-head: /demand/global-en/compare/hachette-vs-penguin-random-house

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Penguin Random House: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/penguin-random-house

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/penguin-random-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.