---
title: "Pencil: search popularity and Share of Search worldwide"
description: "Pencil generates advertising creative. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pencil"
publisher: "Brandwave"
---

# Pencil: search popularity and Share of Search worldwide

Pencil generates advertising creative. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pencil
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI ad creative tools**: 9.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI ad creative tools | 3 | 9.6% | 6.6K |

- [AI ad creative tools](/demand/global-en/categories/ai-ad-creative-tools)

## How has branded search demand for Pencil changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pencil worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide increased from 5.6% to 9.6%.
- Across the 11 months ending August 2026, Pencil’s estimated Share of Search among AI ad creative tools worldwide peaked at 32.2% in March 2026 and was lowest at 5.6% in October 2025.
- Across the 11 months ending August 2026, Pencil rose from 4th to 3rd among AI ad creative tools worldwide.

## How did search popularity change for AI ad creative tools worldwide in August 2026?

- In August 2026, Smartly gained estimated Share of Search among AI ad creative tools worldwide, from 46.4% to 48.2%.
- In August 2026, AdCreative.ai gained estimated Share of Search among AI ad creative tools worldwide, from 34.6% to 35.8%.
- In August 2026, Pencil lost estimated Share of Search among AI ad creative tools worldwide, from 11.4% to 9.6%.
- In August 2026, Creatopy lost estimated Share of Search among AI ad creative tools worldwide, from 7.6% to 6.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI ad creative tools | 6.6K | 5.6% | 4 |
| Nov 2025 | AI ad creative tools | 6.6K | 6.3% | 4 |
| Dec 2025 | AI ad creative tools | 5.4K | 5.9% | 4 |
| Jan 2026 | AI ad creative tools | 18.1K | 12.7% | 3 |
| Feb 2026 | AI ad creative tools | 33.1K | 27.6% | 2 |
| Mar 2026 | AI ad creative tools | 49.5K | 32.2% | 2 |
| Apr 2026 | AI ad creative tools | 22.2K | 19.3% | 3 |
| May 2026 | AI ad creative tools | 14.8K | 15% | 3 |
| Jun 2026 | AI ad creative tools | 12.1K | 13.7% | 3 |
| Jul 2026 | AI ad creative tools | 8.1K | 11.4% | 3 |
| Aug 2026 | AI ad creative tools | 6.6K | 9.6% | 3 |
| Sep 2026 | AI ad creative tools | — | — | — |

## How is Pencil measured?

Brandwave collects information about searches that people make online using Pencil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pencil ai”

## Which AI ad creative tools compete with Pencil?

- [Smartly](/demand/global-en/brands/smartly): Head-to-head: /demand/global-en/compare/pencil-vs-smartly
- [AdCreative.ai](/demand/global-en/brands/adcreative-ai): Head-to-head: /demand/global-en/compare/adcreative-ai-vs-pencil
- [Creatopy](/demand/global-en/brands/creatopy): Head-to-head: /demand/global-en/compare/creatopy-vs-pencil

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pencil: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pencil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pencil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.