--- title: "Peloton: search popularity and Share of Search worldwide" description: "Peloton is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/peloton" publisher: "Brandwave" --- # Peloton: search popularity and Share of Search worldwide Peloton is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Peloton - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among fitness apps**: 0.46% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fitness apps | 4 | 0.46% | 12.1K | | Workout apps | 5 | 0.52% | 12.1K | | Treadmill brands | 4 | 1.4% | 12.1K | | Exercise bike brands | 5 | 2% | 12.1K | | Rowing machine brands | 4 | 5.8% | 12.1K | - [Fitness apps](/demand/global-en/categories/fitness-apps) - [Workout apps](/demand/global-en/categories/workout-apps) - [Treadmill brands](/demand/global-en/categories/treadmill-brands) - [Exercise bike brands](/demand/global-en/categories/exercise-bike-brands) - [Rowing machine brands](/demand/global-en/categories/rowing-machine-brands) ## How has branded search demand for Peloton changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Peloton worldwide fell from 14.8K to 12.1K. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps worldwide held steady, from 0.52% to 0.46%. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among workout apps worldwide held steady, from 0.63% to 0.52%. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among treadmill brands worldwide held steady at 1.4%. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among exercise bike brands worldwide peaked at 3.4% in February 2026 and was lowest at 2% in August 2026. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide decreased from 6.8% to 5.8%. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among rowing machine brands worldwide peaked at 7.5% in February 2026 and was lowest at 4.8% in November 2025. ## How did search popularity change for fitness apps worldwide in August 2026? - In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%. - In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps worldwide, from 16.5% to 13.9%. - Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for workout apps worldwide in August 2026? - In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%. - Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for treadmill brands worldwide in August 2026? - In August 2026, NordicTrack gained estimated Share of Search among treadmill brands worldwide, from 7.7% to 10.6%. - In August 2026, Technogym gained estimated Share of Search among treadmill brands worldwide, from 20.9% to 23.5%. - In August 2026, Life Fitness lost estimated Share of Search among treadmill brands worldwide, from 70.1% to 64.4%. - Estimated monthly branded searches for Horizon Roofing worldwide fell 66.7% over 11 measured months, from 30 to 10 in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for exercise bike brands worldwide in August 2026? - In August 2026, Echelon overtook Technogym to take the highest estimated Share of Search among exercise bike brands worldwide, at 34%. - In August 2026, NordicTrack gained estimated Share of Search among exercise bike brands worldwide, from 14.1% to 15.3%. - In August 2026, Wahoo gained estimated Share of Search among exercise bike brands worldwide, from 14% to 14.6%. - In August 2026, Technogym lost estimated Share of Search among exercise bike brands worldwide, from 38.3% to 34%. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for rowing machine brands worldwide in August 2026? - In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%. - In August 2026, Concept2 gained estimated Share of Search among rowing machine brands worldwide, from 27.4% to 29.1%. - In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%. - In August 2026, Peloton lost estimated Share of Search among rowing machine brands worldwide, from 6.7% to 5.8%. - In August 2026, Sunny Health and Fitness lost estimated Share of Search among rowing machine brands worldwide, from 5.5% to 4.8%. - In August 2026, Hydrow lost estimated Share of Search among rowing machine brands worldwide, from 4.5% to 3.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fitness apps | 14.8K | 0.52% | 4 | | Nov 2025 | Fitness apps | 14.8K | 0.64% | 4 | | Dec 2025 | Fitness apps | 18.1K | 0.81% | 4 | | Jan 2026 | Fitness apps | 22.2K | 0.75% | 4 | | Feb 2026 | Fitness apps | 18.1K | 0.78% | 4 | | Mar 2026 | Fitness apps | 12.1K | 0.43% | 4 | | Apr 2026 | Fitness apps | 12.1K | 0.43% | 4 | | May 2026 | Fitness apps | 12.1K | 0.44% | 4 | | Jun 2026 | Fitness apps | 12.1K | 0.46% | 4 | | Jul 2026 | Fitness apps | 12.1K | 0.54% | 4 | | Aug 2026 | Fitness apps | 12.1K | 0.46% | 4 | | Sep 2026 | Fitness apps | — | — | — | | Oct 2025 | Workout apps | 14.8K | 0.63% | 5 | | Nov 2025 | Workout apps | 14.8K | 0.75% | 5 | | Dec 2025 | Workout apps | 18.1K | 0.92% | 5 | | Jan 2026 | Workout apps | 22.2K | 0.91% | 5 | | Feb 2026 | Workout apps | 18.1K | 0.93% | 5 | | Mar 2026 | Workout apps | 12.1K | 0.51% | 5 | | Apr 2026 | Workout apps | 12.1K | 0.51% | 5 | | May 2026 | Workout apps | 12.1K | 0.51% | 5 | | Jun 2026 | Workout apps | 12.1K | 0.52% | 5 | | Jul 2026 | Workout apps | 12.1K | 0.62% | 5 | | Aug 2026 | Workout apps | 12.1K | 0.52% | 5 | | Sep 2026 | Workout apps | — | — | — | | Oct 2025 | Treadmill brands | 14.8K | 1.4% | 4 | | Nov 2025 | Treadmill brands | 14.8K | 1.4% | 4 | | Dec 2025 | Treadmill brands | 18.1K | 1.8% | 4 | | Jan 2026 | Treadmill brands | 22.2K | 1.6% | 4 | | Feb 2026 | Treadmill brands | 18.1K | 1.8% | 4 | | Mar 2026 | Treadmill brands | 12.1K | 1.2% | 4 | | Apr 2026 | Treadmill brands | 12.1K | 1.2% | 4 | | May 2026 | Treadmill brands | 12.1K | 1.3% | 4 | | Jun 2026 | Treadmill brands | 12.1K | 1.3% | 4 | | Jul 2026 | Treadmill brands | 12.1K | 1.3% | 4 | | Aug 2026 | Treadmill brands | 12.1K | 1.4% | 4 | | Sep 2026 | Treadmill brands | — | — | — | | Oct 2025 | Exercise bike brands | 14.8K | 2.4% | 5 | | Nov 2025 | Exercise bike brands | 14.8K | 2.2% | 5 | | Dec 2025 | Exercise bike brands | 18.1K | 3.1% | 5 | | Jan 2026 | Exercise bike brands | 22.2K | 3.3% | 5 | | Feb 2026 | Exercise bike brands | 18.1K | 3.4% | 5 | | Mar 2026 | Exercise bike brands | 12.1K | 2.1% | 5 | | Apr 2026 | Exercise bike brands | 12.1K | 2.1% | 5 | | May 2026 | Exercise bike brands | 12.1K | 2.3% | 5 | | Jun 2026 | Exercise bike brands | 12.1K | 2.3% | 5 | | Jul 2026 | Exercise bike brands | 12.1K | 2.3% | 5 | | Aug 2026 | Exercise bike brands | 12.1K | 2% | 5 | | Sep 2026 | Exercise bike brands | — | — | — | | Oct 2025 | Rowing machine brands | 14.8K | 6.8% | 4 | | Nov 2025 | Rowing machine brands | 14.8K | 4.8% | 5 | | Dec 2025 | Rowing machine brands | 18.1K | 6.2% | 4 | | Jan 2026 | Rowing machine brands | 22.2K | 6.8% | 4 | | Feb 2026 | Rowing machine brands | 18.1K | 7.5% | 4 | | Mar 2026 | Rowing machine brands | 12.1K | 5.6% | 4 | | Apr 2026 | Rowing machine brands | 12.1K | 6.3% | 4 | | May 2026 | Rowing machine brands | 12.1K | 6.3% | 4 | | Jun 2026 | Rowing machine brands | 12.1K | 6.8% | 4 | | Jul 2026 | Rowing machine brands | 12.1K | 6.7% | 4 | | Aug 2026 | Rowing machine brands | 12.1K | 5.8% | 4 | | Sep 2026 | Rowing machine brands | — | — | — | ## How is Peloton measured? Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “peloton app” ## Which fitness apps compete with Peloton? - [Strava](/demand/global-en/brands/strava): Head-to-head: /demand/global-en/compare/peloton-vs-strava - [MyFitnessPal](/demand/global-en/brands/myfitnesspal): Head-to-head: /demand/global-en/compare/myfitnesspal-vs-peloton - [FitOn](/demand/global-en/brands/fiton): Head-to-head: /demand/global-en/compare/fiton-vs-peloton ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Peloton: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/peloton This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/peloton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.