--- title: "Pelican: search popularity and Share of Search worldwide" description: "Pelican is a cooler brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pelican" publisher: "Brandwave" --- # Pelican: search popularity and Share of Search worldwide Pelican is a cooler brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pelican - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among kayak brands**: 21.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Kayak brands | 2 | 21.8% | 550K | | Canoe brands | 2 | 26.5% | 550K | | Cooler box brands | 1 | 52.7% | 550K | - [Kayak brands](/demand/global-en/categories/kayak-brands) - [Canoe brands](/demand/global-en/categories/canoe-brands) - [Cooler box brands](/demand/global-en/categories/cooler-box-brands) ## How has branded search demand for Pelican changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Pelican worldwide fell from 1M to 550K. - Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide decreased from 44.3% to 21.8%. - Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide peaked at 53.8% in December 2025 and was lowest at 21.5% in June 2026. - Across the 11 months ending August 2026, Pelican fell from 1st to 2nd among kayak brands worldwide. - Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide decreased from 54.2% to 26.5%. - Across the 11 months ending August 2026, Pelican’s estimated Share of Search among canoe brands worldwide peaked at 63.7% in November 2025 and was lowest at 26.5% in August 2026. - Across the 11 months ending August 2026, Pelican fell from 1st to 2nd among canoe brands worldwide. - Across the 11 months ending August 2026, Pelican’s estimated Share of Search among cooler box brands worldwide decreased from 72.4% to 52.7%. - Across the 11 months ending August 2026, Pelican’s estimated Share of Search among cooler box brands worldwide peaked at 74% in March 2026 and was lowest at 52.7% in August 2026. ## How did search popularity change for kayak brands worldwide in August 2026? - In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%. - In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%. - In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%. - In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%. - Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026. - Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. ## How did search popularity change for canoe brands worldwide in August 2026? - In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%. - In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%. - Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026. - Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026. ## How did search popularity change for cooler box brands worldwide in August 2026? - In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%. - In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%. - Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026. - Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026. - Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kayak brands | 1M | 44.3% | 1 | | Nov 2025 | Kayak brands | 1.2M | 52.5% | 1 | | Dec 2025 | Kayak brands | 1.2M | 53.8% | 1 | | Jan 2026 | Kayak brands | 1M | 46% | 1 | | Feb 2026 | Kayak brands | 1M | 48.8% | 1 | | Mar 2026 | Kayak brands | 1M | 44.8% | 1 | | Apr 2026 | Kayak brands | 823K | 35.8% | 2 | | May 2026 | Kayak brands | 673K | 29% | 2 | | Jun 2026 | Kayak brands | 550K | 21.5% | 3 | | Jul 2026 | Kayak brands | 550K | 23.1% | 2 | | Aug 2026 | Kayak brands | 550K | 21.8% | 2 | | Sep 2026 | Kayak brands | — | — | — | | Oct 2025 | Canoe brands | 1M | 54.2% | 1 | | Nov 2025 | Canoe brands | 1.2M | 63.7% | 1 | | Dec 2025 | Canoe brands | 1.2M | 63.5% | 1 | | Jan 2026 | Canoe brands | 1M | 58.7% | 1 | | Feb 2026 | Canoe brands | 1M | 58.9% | 1 | | Mar 2026 | Canoe brands | 1M | 54.1% | 1 | | Apr 2026 | Canoe brands | 823K | 44.6% | 2 | | May 2026 | Canoe brands | 673K | 39.6% | 2 | | Jun 2026 | Canoe brands | 550K | 30.7% | 2 | | Jul 2026 | Canoe brands | 550K | 30.6% | 2 | | Aug 2026 | Canoe brands | 550K | 26.5% | 2 | | Sep 2026 | Canoe brands | — | — | — | | Oct 2025 | Cooler box brands | 1M | 72.4% | 1 | | Nov 2025 | Cooler box brands | 1.2M | 70.5% | 1 | | Dec 2025 | Cooler box brands | 1.2M | 63.3% | 1 | | Jan 2026 | Cooler box brands | 1M | 69.3% | 1 | | Feb 2026 | Cooler box brands | 1M | 71.2% | 1 | | Mar 2026 | Cooler box brands | 1M | 74% | 1 | | Apr 2026 | Cooler box brands | 823K | 68% | 1 | | May 2026 | Cooler box brands | 673K | 59.9% | 1 | | Jun 2026 | Cooler box brands | 550K | 55% | 1 | | Jul 2026 | Cooler box brands | 550K | 53.8% | 1 | | Aug 2026 | Cooler box brands | 550K | 52.7% | 1 | | Sep 2026 | Cooler box brands | — | — | — | ## How is Pelican measured? Brandwave collects information about searches that people make online using Pelican’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pelican” ## Which kayak brands compete with Pelican? - [Old Town](/demand/global-en/brands/old-town): Head-to-head: /demand/global-en/compare/old-town-vs-pelican - [Intex](/demand/global-en/brands/intex): Head-to-head: /demand/global-en/compare/intex-vs-pelican - [Perception](/demand/global-en/brands/perception): Head-to-head: /demand/global-en/compare/pelican-vs-perception - [Hobie](/demand/global-en/brands/hobie): Head-to-head: /demand/global-en/compare/hobie-vs-pelican - [Wilderness Systems](/demand/global-en/brands/wilderness-systems): Head-to-head: /demand/global-en/compare/pelican-vs-wilderness-systems ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pelican: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pelican This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pelican. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.