--- title: "Peet's Coffee: search popularity worldwide" description: "An American coffee roaster and café chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/peets-coffee" publisher: "Brandwave" --- # Peet's Coffee: search popularity worldwide An American coffee roaster and café chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Peet's Coffee - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among coffee pod brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Coffee pod brands | 4 | 1.5% | 550K | | Coffee capsule brands | 3 | 10.2% | 550K | | Coffee brands | 2 | 23.9% | 550K | - [Coffee pod brands](/demand/global-en/categories/coffee-pod-brands) - [Coffee capsule brands](/demand/global-en/categories/coffee-capsule-brands) - [Coffee brands](/demand/global-en/categories/coffee-brands) ## Top coffee pod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Peet's Coffee is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Green Mountain Coffee Roasters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Starbucks | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The Original Donut Shop | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lavazza | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'OR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee pod brands - Asked ChatGPT "Which coffee pod brand should I buy?": 1. Peet's Coffee, 2. Green Mountain Coffee Roasters, 3. The Original Donut Shop, 4. Nespresso - Asked ChatGPT "What are the best coffee pod brands?": 1. Nespresso, 2. Peet's Coffee, 3. Starbucks, 4. Lavazza, 5. Green Mountain Coffee Roasters - Asked ChatGPT "What's the best coffee pod brand for everyday coffee?": 1. The Original Donut Shop, 2. Nespresso - Searched Google, AI Overview "coffee pods": 1. Nespresso, 2. Green Mountain Coffee Roasters, 3. Starbucks - Searched Google, AI Overview "coffee pod brands": 1. Peet's Coffee, 2. Starbucks, 3. Green Mountain Coffee Roasters, 4. Nespresso, 5. The Original Donut Shop Not named in any answer: Dolce Gusto, Illy, L'OR and Grind. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Peet's Coffee changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Peet's Coffee worldwide held steady at 550K. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee pod brands worldwide held steady, from 1.1% to 1.5%. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee capsule brands worldwide peaked at 12.1% in January 2026 and was lowest at 7.5% in November 2025. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands worldwide increased from 22.3% to 23.9%. - Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands worldwide peaked at 26.6% in January 2026 and was lowest at 19.5% in June 2026. ## How did search popularity change for coffee pod brands worldwide in September 2026? - Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026. - Estimated monthly branded searches for The Original Donut Shop worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026. - Estimated monthly branded searches for Grind worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for Green Mountain Coffee Roasters worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026. - Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## How did search popularity change for coffee capsule brands worldwide in September 2026? - Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. - Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## How did search popularity change for coffee brands worldwide in September 2026? - In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches. - In September 2026, La Colombe lost share of searches among coffee brands worldwide, from 8% to 6.9%. - Nescafé’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 43.3% to 35.7% in September 2026. - Illy’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.9% in September 2026. - Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. - Estimated monthly branded searches for Kicking Horse Coffee worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Coffee pod brands | 550K | 1.1% | 4 | | Nov 2025 | Coffee pod brands | 550K | 0.87% | 4 | | Dec 2025 | Coffee pod brands | 550K | 0.89% | 4 | | Jan 2026 | Coffee pod brands | 673K | 1.6% | 4 | | Feb 2026 | Coffee pod brands | 450K | 1.3% | 4 | | Mar 2026 | Coffee pod brands | 450K | 1.3% | 4 | | Apr 2026 | Coffee pod brands | 450K | 1.3% | 4 | | May 2026 | Coffee pod brands | 550K | 1.5% | 4 | | Jun 2026 | Coffee pod brands | 450K | 1.3% | 4 | | Jul 2026 | Coffee pod brands | 450K | 1.3% | 4 | | Aug 2026 | Coffee pod brands | 550K | 1.5% | 4 | | Sep 2026 | Coffee pod brands | 550K | 1.5% | 4 | | Oct 2025 | Coffee capsule brands | 550K | 10.1% | 3 | | Nov 2025 | Coffee capsule brands | 550K | 7.5% | 3 | | Dec 2025 | Coffee capsule brands | 550K | 8.9% | 3 | | Jan 2026 | Coffee capsule brands | 673K | 12.1% | 3 | | Feb 2026 | Coffee capsule brands | 450K | 8.9% | 3 | | Mar 2026 | Coffee capsule brands | 450K | 8.5% | 3 | | Apr 2026 | Coffee capsule brands | 450K | 8.6% | 3 | | May 2026 | Coffee capsule brands | 550K | 10.3% | 3 | | Jun 2026 | Coffee capsule brands | 450K | 8.6% | 3 | | Jul 2026 | Coffee capsule brands | 450K | 9.7% | 3 | | Aug 2026 | Coffee capsule brands | 550K | 10.3% | 3 | | Sep 2026 | Coffee capsule brands | 550K | 10.2% | 3 | | Oct 2025 | Coffee brands | 550K | 22.3% | 2 | | Nov 2025 | Coffee brands | 550K | 22.9% | 2 | | Dec 2025 | Coffee brands | 550K | 23.1% | 2 | | Jan 2026 | Coffee brands | 673K | 26.6% | 2 | | Feb 2026 | Coffee brands | 450K | 22% | 2 | | Mar 2026 | Coffee brands | 450K | 20.9% | 2 | | Apr 2026 | Coffee brands | 450K | 20.5% | 2 | | May 2026 | Coffee brands | 550K | 22% | 2 | | Jun 2026 | Coffee brands | 450K | 19.5% | 2 | | Jul 2026 | Coffee brands | 450K | 20.7% | 2 | | Aug 2026 | Coffee brands | 550K | 23.9% | 2 | | Sep 2026 | Coffee brands | 550K | 23.9% | 2 | ## How are Peet's Coffee’s branded searches counted? Brandwave collects information about searches that people make online using Peet's Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “peets coffee” ## Which coffee pod brands compete with Peet's Coffee? - [Starbucks](/demand/global-en/brands/starbucks): Head-to-head: /demand/global-en/compare/peets-coffee-vs-starbucks - [Nespresso](/demand/global-en/brands/nespresso): Head-to-head: /demand/global-en/compare/nespresso-vs-peets-coffee - [Dolce Gusto](/demand/global-en/brands/dolce-gusto): Head-to-head: /demand/global-en/compare/dolce-gusto-vs-peets-coffee - [Lavazza](/demand/global-en/brands/lavazza): Head-to-head: /demand/global-en/compare/lavazza-vs-peets-coffee - [Illy](/demand/global-en/brands/illy): Head-to-head: /demand/global-en/compare/illy-vs-peets-coffee - [L'OR](/demand/global-en/brands/lor) - [Green Mountain Coffee Roasters](/demand/global-en/brands/green-mountain-coffee) - [Grind](/demand/global-en/brands/grind) - [The Original Donut Shop](/demand/global-en/brands/the-original-donut-shop) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Peet's Coffee: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/peets-coffee This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/peets-coffee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.