---
title: "Peanut Butter & Co: search popularity and Share of Search worldwide"
description: "Peanut Butter & Co is spread brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/peanut-butter-and-co"
publisher: "Brandwave"
---

# Peanut Butter & Co: search popularity and Share of Search worldwide

Peanut Butter & Co is spread brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Peanut Butter & Co
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among spreads**: 0.21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Spreads | 5 | 0.21% | 4.4K |

- [Spreads](/demand/global-en/categories/spreads)

## How has branded search demand for Peanut Butter & Co changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Peanut Butter & Co worldwide held steady at 4.4K.
- Across the 11 months ending August 2026, Peanut Butter & Co’s estimated Share of Search among spreads worldwide held steady at 0.21%.

## How did search popularity change for spreads worldwide in August 2026?

- In August 2026, Lotus overtook Marmite to rank 3rd among spreads worldwide, at 14.1%.
- In August 2026, Nutella gained estimated Share of Search among spreads worldwide, from 52.1% to 57%.
- In August 2026, Marmite lost estimated Share of Search among spreads worldwide, from 15.7% to 11.5%.
- In August 2026, Vegemite lost estimated Share of Search among spreads worldwide, from 19.2% to 17.2%.
- Estimated monthly branded searches for Bonne Maman worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Spreads | 4.4K | 0.21% | 5 |
| Nov 2025 | Spreads | 4.4K | 0.21% | 5 |
| Dec 2025 | Spreads | 3.6K | 0.19% | 5 |
| Jan 2026 | Spreads | 4.4K | 0.24% | 5 |
| Feb 2026 | Spreads | 4.4K | 0.2% | 5 |
| Mar 2026 | Spreads | 4.4K | 0.21% | 5 |
| Apr 2026 | Spreads | 5.4K | 0.25% | 5 |
| May 2026 | Spreads | 4.4K | 0.2% | 5 |
| Jun 2026 | Spreads | 6.6K | 0.26% | 5 |
| Jul 2026 | Spreads | 4.4K | 0.23% | 5 |
| Aug 2026 | Spreads | 4.4K | 0.21% | 5 |
| Sep 2026 | Spreads | — | — | — |

## How is Peanut Butter & Co measured?

Brandwave collects information about searches that people make online using Peanut Butter & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “peanut butter and co”

## Which spreads compete with Peanut Butter & Co?

- [Nutella](/demand/global-en/brands/nutella): Head-to-head: /demand/global-en/compare/nutella-vs-peanut-butter-and-co
- [Vegemite](/demand/global-en/brands/vegemite): Head-to-head: /demand/global-en/compare/peanut-butter-and-co-vs-vegemite
- [Lotus](/demand/global-en/brands/lotus): Head-to-head: /demand/global-en/compare/lotus-vs-peanut-butter-and-co
- [Marmite](/demand/global-en/brands/marmite): Head-to-head: /demand/global-en/compare/marmite-vs-peanut-butter-and-co
- [Bonne Maman](/demand/global-en/brands/bonne-maman): Head-to-head: /demand/global-en/compare/bonne-maman-vs-peanut-butter-and-co

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Peanut Butter & Co: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/peanut-butter-and-co

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/peanut-butter-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.