--- title: "Peakon: search popularity worldwide" description: "Peakon is Workday's employee engagement survey tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/peakon" publisher: "Brandwave" --- # Peakon: search popularity worldwide Peakon is Workday's employee engagement survey tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Peakon - **Owned by**: Workday - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among employee engagement platforms**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employee engagement platforms | 6 | 1.9% | 8.1K | - [Employee engagement platforms](/demand/global-en/categories/employee-engagement-platforms) ## Top employee engagement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peakon was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Peakon is the seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culture Amp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lattice | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | 15Five | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Workleap | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bonusly | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Workvivo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Peakon | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Leapsome | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Qualtrics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee engagement platforms - Asked ChatGPT "Which employee engagement platform should I use?": 1. Culture Amp, 2. Lattice, 3. 15Five, 4. Workleap, 5. Bonusly - Asked ChatGPT "What are the best employee engagement platforms?": 1. Culture Amp, 2. Lattice, 3. 15Five, 4. Workleap, 5. Bonusly, 6. Leapsome - Asked ChatGPT "What's the best employee engagement platform for better staff morale?": 1. Culture Amp, 2. 15Five, 3. Workleap, 4. Bonusly, 5. Lattice - Searched Google, AI Overview "employee engagement platform": 1. Culture Amp, 2. Lattice, 3. Peakon, 4. Bonusly - Searched Google, AI Overview "employee engagement software": 1. Culture Amp, 2. Workvivo, 3. Lattice, 4. Bonusly Not named in any answer: Qualtrics. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Peakon changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Peakon worldwide fell from 9.9K to 8.1K. - Across the 12 months ending September 2026, Peakon rose from 7th to 6th among employee engagement platforms worldwide. ## How did search popularity change for employee engagement platforms worldwide in September 2026? - In September 2026, Qualtrics gained share of searches among employee engagement platforms worldwide, from 53.5% to 58.4%. - In September 2026, Culture Amp gained share of searches among employee engagement platforms worldwide, from 10.8% to 11.8%. - In September 2026, 15Five lost share of searches among employee engagement platforms worldwide, from 3.9% to 1.6%. - In September 2026, Workvivo lost share of searches among employee engagement platforms worldwide, from 19.7% to 17.6%. - In September 2026, Bonusly lost share of searches among employee engagement platforms worldwide, from 5.9% to 4.3%. - In September 2026, Leapsome rose from 6th to 5th among employee engagement platforms worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employee engagement platforms | 9.9K | 1.7% | 7 | | Nov 2025 | Employee engagement platforms | 9.9K | 2% | 7 | | Dec 2025 | Employee engagement platforms | 8.1K | 1.9% | 7 | | Jan 2026 | Employee engagement platforms | 8.1K | 1.8% | 7 | | Feb 2026 | Employee engagement platforms | 6.6K | 1.3% | 8 | | Mar 2026 | Employee engagement platforms | 8.1K | 1.5% | 7 | | Apr 2026 | Employee engagement platforms | 8.1K | 1.5% | 7 | | May 2026 | Employee engagement platforms | 8.1K | 1.8% | 7 | | Jun 2026 | Employee engagement platforms | 8.1K | 1.8% | 7 | | Jul 2026 | Employee engagement platforms | 5.4K | 1.5% | 8 | | Aug 2026 | Employee engagement platforms | 5.4K | 1.4% | 7 | | Sep 2026 | Employee engagement platforms | 8.1K | 1.9% | 6 | ## How are Peakon’s branded searches counted? Brandwave collects information about searches that people make online using Peakon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “peakon” ## Which employee engagement platforms compete with Peakon? - [Qualtrics](/demand/global-en/brands/qualtrics) - [Workvivo](/demand/global-en/brands/workvivo) - [Culture Amp](/demand/global-en/brands/culture-amp): Head-to-head: /demand/global-en/compare/culture-amp-vs-peakon - [Bonusly](/demand/global-en/brands/bonusly): Head-to-head: /demand/global-en/compare/bonusly-vs-peakon - [Leapsome](/demand/global-en/brands/leapsome): Head-to-head: /demand/global-en/compare/leapsome-vs-peakon - [15Five](/demand/global-en/brands/15five): Head-to-head: /demand/global-en/compare/15five-vs-peakon - [Workleap](/demand/global-en/brands/workleap): Head-to-head: /demand/global-en/compare/peakon-vs-workleap - [Lattice](/demand/global-en/brands/lattice) ## Who owns Peakon? Peakon is owned by Workday. Brandwave also tracks Workday and Workday Workforce Management, owned by the same company, worldwide. - [Workday](/demand/global-en/companies/workday): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Peakon? Peakon is owned by Workday. Brandwave also tracks Workday and Workday Workforce Management, owned by the same company, worldwide. ## Cite this page Brandwave. "Peakon: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/peakon This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/peakon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.