---
title: "PDL: search popularity worldwide"
description: "PDL makes switches, socket outlets and electrical accessories in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pdl"
publisher: "Brandwave"
---

# PDL: search popularity worldwide

PDL makes switches, socket outlets and electrical accessories in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PDL
- **Owned by**: Schneider Electric
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among electrical accessory brands**: 5.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Electrical accessory brands | 5 | 5.3% | 90.5K |

- [Electrical accessory brands](/demand/global-en/categories/electrical-accessory-brands)

## How has branded search demand for PDL changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for PDL worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, PDL’s estimated Share of Search among electrical accessory brands worldwide peaked at 8.5% in April 2026 and was lowest at 4.9% in February 2026.

## How did search popularity change for electrical accessory brands worldwide in September 2026?

- In September 2026, Schneider Electric overtook ABB to become the leader among electrical accessory brands worldwide, with 39.5% estimated Share of Search.
- In September 2026, Legrand gained estimated Share of Search among electrical accessory brands worldwide, from 13.1% to 14.4%.
- In September 2026, ABB lost estimated Share of Search among electrical accessory brands worldwide, from 35.8% to 32.3%.
- In September 2026, Hager lost estimated Share of Search among electrical accessory brands worldwide, from 5.9% to 5.3%.
- In September 2026, PDL lost estimated Share of Search among electrical accessory brands worldwide, from 5.9% to 5.3%.
- Estimated monthly branded searches for Clipsal worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electrical accessory brands | 90.5K | 5.2% | 5 |
| Nov 2025 | Electrical accessory brands | 110K | 6.8% | 4 |
| Dec 2025 | Electrical accessory brands | 90.5K | 6.4% | 4 |
| Jan 2026 | Electrical accessory brands | 90.5K | 5.7% | 5 |
| Feb 2026 | Electrical accessory brands | 74K | 4.9% | 5 |
| Mar 2026 | Electrical accessory brands | 110K | 6.3% | 5 |
| Apr 2026 | Electrical accessory brands | 135K | 8.5% | 4 |
| May 2026 | Electrical accessory brands | 110K | 7.1% | 4 |
| Jun 2026 | Electrical accessory brands | 90.5K | 5.7% | 5 |
| Jul 2026 | Electrical accessory brands | 90.5K | 5.9% | 5 |
| Aug 2026 | Electrical accessory brands | 90.5K | 5.9% | 5 |
| Sep 2026 | Electrical accessory brands | 90.5K | 5.3% | 5 |

## How is PDL measured?

Brandwave collects information about searches that people make online using PDL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pdl”

## Which electrical accessory brands compete with PDL?

- [Schneider Electric](/demand/global-en/brands/schneider-electric)
- [ABB](/demand/global-en/brands/abb): Head-to-head: /demand/global-en/compare/abb-vs-pdl
- [Legrand](/demand/global-en/brands/legrand): Head-to-head: /demand/global-en/compare/legrand-vs-pdl
- [Hager](/demand/global-en/brands/hager): Head-to-head: /demand/global-en/compare/hager-vs-pdl
- [HPM](/demand/global-en/brands/hpm): Head-to-head: /demand/global-en/compare/hpm-vs-pdl
- [Clipsal](/demand/global-en/brands/clipsal): Head-to-head: /demand/global-en/compare/clipsal-vs-pdl

## Who owns PDL?

PDL is owned by Schneider Electric. Brandwave also tracks Schneider Electric and Clipsal, owned by the same company, worldwide.

- [Schneider Electric](/demand/global-en/companies/schneider-electric): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns PDL?

PDL is owned by Schneider Electric. Brandwave also tracks Schneider Electric and Clipsal, owned by the same company, worldwide.

## Cite this page

Brandwave. "PDL: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pdl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pdl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.