--- title: "PayPal: search popularity and Share of Search worldwide" description: "A digital wallet and online payment service used by consumers and merchants worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/paypal" publisher: "Brandwave" --- # PayPal: search popularity and Share of Search worldwide A digital wallet and online payment service used by consumers and merchants worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PayPal - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among online payment platforms**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online payment platforms | 4 | 4.2% | 161K | - [Online payment platforms](/demand/global-en/categories/online-payment-platforms) ## How has branded search demand for PayPal changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for PayPal worldwide fell from 225K to 161K. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide decreased from 6% to 4.2%. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide peaked at 6% in November 2025 and was lowest at 4.2% in August 2026. - Across the 11 months ending August 2026, PayPal fell from 2nd to 4th among online payment platforms worldwide. ## How did search popularity change for online payment platforms worldwide in August 2026? - In August 2026, Braintree overtook Checkout.com to rank 6th among online payment platforms worldwide, at 0.99%. - In August 2026, Adyen overtook PayPal to rank 3rd among online payment platforms worldwide, at 4.6%. - In August 2026, PayPal lost estimated Share of Search among online payment platforms worldwide, from 5% to 4.2%. - In August 2026, Stripe lost estimated Share of Search among online payment platforms worldwide, from 81.3% to 80.5%. - Estimated monthly branded searches for Airwallex worldwide rose 47.9% over 11 measured months, from 140K to 207K in August 2026. - Estimated monthly branded searches for Mollie worldwide fell 12.1% over 11 measured months, from 14.4K to 12.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online payment platforms | 225K | 6% | 2 | | Nov 2025 | Online payment platforms | 223K | 6% | 2 | | Dec 2025 | Online payment platforms | 192K | 5.9% | 3 | | Jan 2026 | Online payment platforms | 222K | 5.7% | 2 | | Feb 2026 | Online payment platforms | 188K | 4.9% | 4 | | Mar 2026 | Online payment platforms | 191K | 4.2% | 3 | | Apr 2026 | Online payment platforms | 185K | 4.9% | 3 | | May 2026 | Online payment platforms | 185K | 4.9% | 3 | | Jun 2026 | Online payment platforms | 191K | 4.9% | 4 | | Jul 2026 | Online payment platforms | 190K | 5% | 3 | | Aug 2026 | Online payment platforms | 161K | 4.2% | 4 | | Sep 2026 | Online payment platforms | — | — | — | ## How is PayPal measured? Brandwave collects information about searches that people make online using PayPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “paypal business” - “paypal business account” - “paypal business account charges” - “paypal business account cost” - “paypal business account fees” - “paypal business account price” - “paypal business app” - “paypal business charges” - “paypal business cost” - “paypal business fees” - “paypal checkout” - “paypal commercial account” - “paypal company account” - “paypal corporate account” - “paypal express checkout” - “paypal for business” - “paypal for company” - “paypal merchant” - “paypal merchant account” - “paypal merchant services” - “paypal payment processing” - “paypal payments” - “paypal to business account” ## Which online payment platforms compete with PayPal? - [Stripe](/demand/global-en/brands/stripe): Head-to-head: /demand/global-en/compare/paypal-vs-stripe - [Airwallex](/demand/global-en/brands/airwallex): Head-to-head: /demand/global-en/compare/airwallex-vs-paypal - [Adyen](/demand/global-en/brands/adyen): Head-to-head: /demand/global-en/compare/adyen-vs-paypal - [GoCardless](/demand/global-en/brands/gocardless): Head-to-head: /demand/global-en/compare/gocardless-vs-paypal - [Braintree](/demand/global-en/brands/braintree): Head-to-head: /demand/global-en/compare/braintree-vs-paypal - [Mollie](/demand/global-en/brands/mollie) - [Checkout.com](/demand/global-en/brands/checkout-com) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PayPal: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/paypal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/paypal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.