---
title: "Paved: search popularity and Share of Search worldwide"
description: "Paved is a newsletter sponsorship marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/paved"
publisher: "Brandwave"
---

# Paved: search popularity and Share of Search worldwide

Paved is a newsletter sponsorship marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Paved
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among newsletter sponsorship marketplaces**: 21.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Newsletter sponsorship marketplaces | 3 | 21.6% | 110 |

- [Newsletter sponsorship marketplaces](/demand/global-en/categories/newsletter-sponsorship-marketplaces)

## How has branded search demand for Paved changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Paved worldwide held steady at 110.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide increased from 18.6% to 21.6%.
- Across the 11 months ending August 2026, Paved’s estimated Share of Search among newsletter sponsorship marketplaces worldwide peaked at 24.4% in March 2026 and was lowest at 12.7% in December 2025.
- Across the 11 months ending August 2026, Paved fell from 2nd to 3rd among newsletter sponsorship marketplaces worldwide.

## How did search popularity change for newsletter sponsorship marketplaces worldwide in August 2026?

- In August 2026, Swapstack gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 44.8% to 51%.
- In August 2026, Paved gained estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 19% to 21.6%.
- In August 2026, SponsorGap lost estimated Share of Search among newsletter sponsorship marketplaces worldwide, from 36.2% to 27.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Newsletter sponsorship marketplaces | 110 | 18.6% | 2 |
| Nov 2025 | Newsletter sponsorship marketplaces | 90 | 15.8% | 2 |
| Dec 2025 | Newsletter sponsorship marketplaces | 70 | 12.7% | 3 |
| Jan 2026 | Newsletter sponsorship marketplaces | 140 | 20.9% | 2 |
| Feb 2026 | Newsletter sponsorship marketplaces | 170 | 23.3% | 2 |
| Mar 2026 | Newsletter sponsorship marketplaces | 210 | 24.4% | 2 |
| Apr 2026 | Newsletter sponsorship marketplaces | 110 | 18.3% | 3 |
| May 2026 | Newsletter sponsorship marketplaces | 90 | 15.5% | 3 |
| Jun 2026 | Newsletter sponsorship marketplaces | 110 | 20.4% | 3 |
| Jul 2026 | Newsletter sponsorship marketplaces | 110 | 19% | 3 |
| Aug 2026 | Newsletter sponsorship marketplaces | 110 | 21.6% | 3 |
| Sep 2026 | Newsletter sponsorship marketplaces | — | — | — |

## How is Paved measured?

Brandwave collects information about searches that people make online using Paved’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “paved newsletter”

## Which newsletter sponsorship marketplaces compete with Paved?

- [Swapstack](/demand/global-en/brands/swapstack): Head-to-head: /demand/global-en/compare/paved-vs-swapstack
- [SponsorGap](/demand/global-en/brands/sponsorgap): Head-to-head: /demand/global-en/compare/paved-vs-sponsorgap

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Paved: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/paved

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/paved. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.