---
title: "Paula's Choice: search popularity and Share of Search worldwide"
description: "Paula's Choice is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/paula-s-choice"
publisher: "Brandwave"
---

# Paula's Choice: search popularity and Share of Search worldwide

Paula's Choice is a skincare brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Paula's Choice
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among everyday skincare brands**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Everyday skincare brands | 3 | 10.2% | 532K |

- [Everyday skincare brands](/demand/global-en/categories/everyday-skincare-brands)

## How has branded search demand for Paula's Choice changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Paula's Choice worldwide held steady, from 552K to 532K.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among everyday skincare brands worldwide peaked at 11.1% in November 2025 and was lowest at 8.7% in July 2026.

## How did search popularity change for everyday skincare brands worldwide in August 2026?

- In August 2026, Paula's Choice gained estimated Share of Search among everyday skincare brands worldwide, from 8.7% to 10.2%.
- In August 2026, Cetaphil lost estimated Share of Search among everyday skincare brands worldwide, from 41.2% to 40.2%.
- The Ordinary’s estimated Share of Search among everyday skincare brands worldwide has lost ground for 3 months in a row, from 4.5% to 3.8% in August 2026.
- Estimated monthly branded searches for The INKEY List worldwide fell 17.9% over 11 measured months, from 102K to 83.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Everyday skincare brands | 552K | 10.5% | 3 |
| Nov 2025 | Everyday skincare brands | 652K | 11.1% | 3 |
| Dec 2025 | Everyday skincare brands | 551K | 10.1% | 3 |
| Jan 2026 | Everyday skincare brands | 552K | 9.7% | 3 |
| Feb 2026 | Everyday skincare brands | 534K | 10.2% | 3 |
| Mar 2026 | Everyday skincare brands | 550K | 10% | 3 |
| Apr 2026 | Everyday skincare brands | 551K | 10.1% | 3 |
| May 2026 | Everyday skincare brands | 533K | 10.4% | 3 |
| Jun 2026 | Everyday skincare brands | 436K | 8.9% | 3 |
| Jul 2026 | Everyday skincare brands | 441K | 8.7% | 3 |
| Aug 2026 | Everyday skincare brands | 532K | 10.2% | 3 |
| Sep 2026 | Everyday skincare brands | — | — | — |

## How is Paula's Choice measured?

Brandwave collects information about searches that people make online using Paula's Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “paula s choice”
- “paula's choice”
- “paula's choice serum”
- “paula's choice skincare”
- “paula'schoice”
- “paulas choice bha”

## Which everyday skincare brands compete with Paula's Choice?

- [CeraVe](/demand/global-en/brands/cerave): Head-to-head: /demand/global-en/compare/cerave-vs-paula-s-choice
- [Cetaphil](/demand/global-en/brands/cetaphil): Head-to-head: /demand/global-en/compare/cetaphil-vs-paula-s-choice
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare): Head-to-head: /demand/global-en/compare/paula-s-choice-vs-the-ordinary-skincare
- [The INKEY List](/demand/global-en/brands/the-inkey-list): Head-to-head: /demand/global-en/compare/paula-s-choice-vs-the-inkey-list

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Paula's Choice: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/paula-s-choice

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.