--- title: "How popular is PATTERN Beauty? Searches and AI answers worldwide" description: "PATTERN Beauty is Tracee Ellis Ross's brand for curly and coily hair. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/pattern-beauty" publisher: "Brandwave" --- # How popular is PATTERN Beauty? Searches and AI answers worldwide PATTERN Beauty is Tracee Ellis Ross's brand for curly and coily hair. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PATTERN Beauty - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among curly hair product brands**: 7.5% ## Where does PATTERN Beauty compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Curly hair product brands | 6 | 7.5% | 27.1K | - [Curly hair product brands](/demand/global-en/categories/curly-hair-product-brands) ## Top curly hair product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, PATTERN Beauty did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ouidad | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Not Your Mother's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Curlsmith | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mielle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Briogeo | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Cantu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bounce Curl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PATTERN Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DevaCurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kinky-Curly | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Uncle Funky's Daughter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jessicurl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about curly hair product brands - Asked ChatGPT "Which curly hair products should I use?": 1. Not Your Mother's, 2. Ouidad - Asked ChatGPT "What are the best curly hair product brands?": 1. Curlsmith, 2. Ouidad, 3. Not Your Mother's, 4. Mielle, 5. Briogeo - Asked ChatGPT "What's the best curl cream for frizzy hair?": 1. Ouidad, 2. Curlsmith - Searched Google, AI Overview "best curly hair products": 1. Briogeo, 2. Curlsmith, 3. Kinky-Curly, 4. Mielle Not named in any answer: Cantu, Bounce Curl, PATTERN Beauty, DevaCurl, Uncle Funky's Daughter and Jessicurl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for PATTERN Beauty changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for PATTERN Beauty worldwide fell from 49.5K to 27.1K. - Across the 12 months ending October 2026, PATTERN Beauty’s share of searches among curly hair product brands worldwide decreased from 11% to 7.5%. - Across the 12 months ending October 2026, PATTERN Beauty’s share of searches among curly hair product brands worldwide peaked at 11% in November 2025 and was lowest at 5.7% in May 2026. - Across the 12 months ending October 2026, PATTERN Beauty fell from 5th to 6th among curly hair product brands worldwide. ## How did search popularity change for curly hair product brands worldwide in October 2026? - In October 2026, Not Your Mother's gained share of searches among curly hair product brands worldwide, from 7.7% to 9.2%. - In October 2026, Cantu lost share of searches among curly hair product brands worldwide, from 31.1% to 30.5%. - PATTERN Beauty’s share of searches among curly hair product brands worldwide has lost ground for 3 months in a row, from 10.5% to 7.5% in October 2026. - Estimated monthly branded searches for Briogeo worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in October 2026. - Estimated monthly branded searches for Bounce Curl worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026. - Estimated monthly branded searches for Curlsmith worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Curly hair product brands | 49.5K | 11% | 5 | | Dec 2025 | Curly hair product brands | 33.1K | 7.8% | 6 | | Jan 2026 | Curly hair product brands | 27.1K | 7.1% | 7 | | Feb 2026 | Curly hair product brands | 27.1K | 7.3% | 6 | | Mar 2026 | Curly hair product brands | 33.1K | 7.9% | 6 | | Apr 2026 | Curly hair product brands | 27.1K | 7.1% | 7 | | May 2026 | Curly hair product brands | 22.2K | 5.7% | 7 | | Jun 2026 | Curly hair product brands | 22.2K | 6.1% | 7 | | Jul 2026 | Curly hair product brands | 40.5K | 10.5% | 5 | | Aug 2026 | Curly hair product brands | 33.1K | 8.6% | 6 | | Sep 2026 | Curly hair product brands | 27.1K | 7.7% | 6 | | Oct 2026 | Curly hair product brands | 27.1K | 7.5% | 6 | ## How are PATTERN Beauty’s branded searches counted? Brandwave collects information about searches that people make online using PATTERN Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pattern beauty” ## Which curly hair product brands compete with PATTERN Beauty? - [Cantu](/demand/global-en/brands/cantu) - [Bounce Curl](/demand/global-en/brands/bounce-curl) - [Curlsmith](/demand/global-en/brands/curlsmith): Head-to-head: /demand/global-en/compare/curlsmith-vs-pattern-beauty - [Ouidad](/demand/global-en/brands/ouidad): Head-to-head: /demand/global-en/compare/ouidad-vs-pattern-beauty - [Not Your Mother's](/demand/global-en/brands/not-your-mother-s): Head-to-head: /demand/global-en/compare/not-your-mother-s-vs-pattern-beauty - [DevaCurl](/demand/global-en/brands/devacurl): Head-to-head: /demand/global-en/compare/devacurl-vs-pattern-beauty - [Kinky-Curly](/demand/global-en/brands/kinky-curly): Head-to-head: /demand/global-en/compare/kinky-curly-vs-pattern-beauty - [Uncle Funky's Daughter](/demand/global-en/brands/uncle-funkys-daughter) - [Briogeo](/demand/global-en/brands/briogeo) - [Jessicurl](/demand/global-en/brands/jessicurl) - [Mielle](/demand/global-en/brands/mielle) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is PATTERN Beauty? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/pattern-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pattern-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.