---
title: "Patrón: search popularity worldwide"
description: "Patrón is a tequila brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/patron"
publisher: "Brandwave"
---

# Patrón: search popularity worldwide

Patrón is a tequila brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Patrón
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among tequila brands**: 9.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tequila brands | 4 | 9.7% | 135K |

- [Tequila brands](/demand/global-en/categories/tequila-brands)

## How has branded search demand for Patrón changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Patrón worldwide fell from 201K to 135K.
- Across the 12 months ending September 2026, Patrón’s estimated Share of Search among tequila brands worldwide decreased from 12% to 9.7%.
- Across the 12 months ending September 2026, Patrón’s estimated Share of Search among tequila brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.3% in June 2026.

## How did search popularity change for tequila brands worldwide in September 2026?

- Estimated monthly branded searches for Patrón worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026.
- Estimated monthly branded searches for Espolòn worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Don Julio worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
- Estimated monthly branded searches for Casamigos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tequila brands | 201K | 12% | 4 |
| Nov 2025 | Tequila brands | 201K | 13.4% | 4 |
| Dec 2025 | Tequila brands | 246K | 12.2% | 3 |
| Jan 2026 | Tequila brands | 165K | 11.6% | 4 |
| Feb 2026 | Tequila brands | 135K | 11.1% | 4 |
| Mar 2026 | Tequila brands | 135K | 10.1% | 4 |
| Apr 2026 | Tequila brands | 135K | 9.8% | 4 |
| May 2026 | Tequila brands | 135K | 8.4% | 5 |
| Jun 2026 | Tequila brands | 135K | 8.3% | 4 |
| Jul 2026 | Tequila brands | 135K | 8.5% | 4 |
| Aug 2026 | Tequila brands | 135K | 9.7% | 4 |
| Sep 2026 | Tequila brands | 135K | 9.7% | 4 |

## How is Patrón measured?

Brandwave collects information about searches that people make online using Patrón’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “patron tequila”

## Which tequila brands compete with Patrón?

- [Don Julio](/demand/global-en/brands/don-julio): Head-to-head: /demand/global-en/compare/don-julio-vs-patron
- [Jose Cuervo](/demand/global-en/brands/jose-cuervo): Head-to-head: /demand/global-en/compare/jose-cuervo-vs-patron
- [Casamigos](/demand/global-en/brands/casamigos): Head-to-head: /demand/global-en/compare/casamigos-vs-patron
- [1800 Tequila](/demand/global-en/brands/1800-tequila): Head-to-head: /demand/global-en/compare/1800-tequila-vs-patron
- [Espolòn](/demand/global-en/brands/espolon): Head-to-head: /demand/global-en/compare/espolon-vs-patron

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Patrón: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/patron

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/patron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.