--- title: "Patagonia: search popularity and Share of Search worldwide" description: "Patagonia is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/patagonia" publisher: "Brandwave" --- # Patagonia: search popularity and Share of Search worldwide Patagonia is an outdoor clothing brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Patagonia - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among puffer jacket brands**: 13.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Puffer jacket brands | 2 | 13.9% | 2.7M | | Hoodies | 2 | 14.9% | 2.7M | | Jackets | 1 | 34.1% | 2.7M | | Rain jacket brands | 1 | 37.1% | 2.7M | | Fleece brands | 1 | 37.9% | 2.7M | | Ski jackets | 1 | 39.1% | 2.7M | - [Puffer jacket brands](/demand/global-en/categories/puffer-jacket-brands) - [Hoodies](/demand/global-en/categories/hoodies) - [Jackets](/demand/global-en/categories/jackets) - [Rain jacket brands](/demand/global-en/categories/rain-jacket-brands) - [Fleece brands](/demand/global-en/categories/fleece-brands) - [Ski jackets](/demand/global-en/categories/ski-jackets) ## How has branded search demand for Patagonia changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Patagonia worldwide fell from 4.1M to 2.7M. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among puffer jacket brands worldwide decreased from 15.4% to 13.9%. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among puffer jacket brands worldwide peaked at 17.7% in February 2026 and was lowest at 13.9% in May 2026. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among hoodies worldwide decreased from 16.4% to 14.9%. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among hoodies worldwide peaked at 19% in February 2026 and was lowest at 14.9% in August 2026. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide increased from 29.6% to 34.1%. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among jackets worldwide peaked at 41.3% in June 2026 and was lowest at 24.3% in December 2025. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among rain jacket brands worldwide peaked at 40.5% in April 2026 and was lowest at 30.8% in December 2025. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among fleece brands worldwide peaked at 41.7% in April 2026 and was lowest at 31.2% in December 2025. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide increased from 36.8% to 39.1%. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide peaked at 44% in April 2026 and was lowest at 30.5% in December 2025. ## How did search popularity change for puffer jacket brands worldwide in August 2026? - In August 2026, Uniqlo gained estimated Share of Search among puffer jacket brands worldwide, from 65.1% to 69.2%. - In August 2026, Patagonia lost estimated Share of Search among puffer jacket brands worldwide, from 16.1% to 13.9%. - In August 2026, The North Face lost estimated Share of Search among puffer jacket brands worldwide, from 10.7% to 9.3%. - In August 2026, Kathmandu lost estimated Share of Search among puffer jacket brands worldwide, from 4.8% to 4.2%. - Estimated monthly branded searches for Moncler worldwide fell 63.2% over 11 measured months, from 1.8M to 673K in August 2026. ## How did search popularity change for hoodies worldwide in August 2026? - In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%. - In August 2026, Patagonia lost estimated Share of Search among hoodies worldwide, from 17.3% to 14.9%. - In August 2026, The North Face lost estimated Share of Search among hoodies worldwide, from 11.5% to 9.9%. - Estimated monthly branded searches for Gildan worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026. - Estimated monthly branded searches for Carhartt worldwide fell 70.1% over 11 measured months, from 823K to 246K in August 2026. ## How did search popularity change for jackets worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%. - In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%. - In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%. - In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%. - In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%. - Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026. ## How did search popularity change for rain jacket brands worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among rain jacket brands worldwide, at 24.8%. - In August 2026, Patagonia lost estimated Share of Search among rain jacket brands worldwide, from 38.6% to 37.1%. - In August 2026, The North Face lost estimated Share of Search among rain jacket brands worldwide, from 25.8% to 24.8%. - In August 2026, Macpac lost estimated Share of Search among rain jacket brands worldwide, from 2.8% to 2.2%. - Estimated monthly branded searches for Kathmandu worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026. ## How did search popularity change for fleece brands worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among fleece brands worldwide, at 25.3%. - In August 2026, Patagonia lost estimated Share of Search among fleece brands worldwide, from 39.7% to 37.9%. - In August 2026, The North Face lost estimated Share of Search among fleece brands worldwide, from 26.5% to 25.3%. - In August 2026, Kathmandu lost estimated Share of Search among fleece brands worldwide, from 11.9% to 11.4%. - Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026. ## How did search popularity change for ski jackets worldwide in August 2026? - In August 2026, Arc'teryx overtook The North Face to rank 2nd among ski jackets worldwide, at 26.1%. - In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5.6% to 6.4%. - In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 41.7% to 39.1%. - In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 27.8% to 26.1%. - Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026. - Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Puffer jacket brands | 4.1M | 15.4% | 2 | | Nov 2025 | Puffer jacket brands | 5M | 14.9% | 2 | | Dec 2025 | Puffer jacket brands | 4.1M | 14.7% | 2 | | Jan 2026 | Puffer jacket brands | 4.1M | 15% | 2 | | Feb 2026 | Puffer jacket brands | 3.4M | 17.7% | 2 | | Mar 2026 | Puffer jacket brands | 3.4M | 16.1% | 2 | | Apr 2026 | Puffer jacket brands | 2.7M | 14.2% | 2 | | May 2026 | Puffer jacket brands | 2.7M | 13.9% | 2 | | Jun 2026 | Puffer jacket brands | 2.7M | 16.2% | 2 | | Jul 2026 | Puffer jacket brands | 2.7M | 16.1% | 2 | | Aug 2026 | Puffer jacket brands | 2.7M | 13.9% | 2 | | Sep 2026 | Puffer jacket brands | — | — | — | | Oct 2025 | Hoodies | 4.1M | 16.4% | 2 | | Nov 2025 | Hoodies | 5M | 15.7% | 2 | | Dec 2025 | Hoodies | 4.1M | 15.6% | 2 | | Jan 2026 | Hoodies | 4.1M | 16% | 2 | | Feb 2026 | Hoodies | 3.4M | 19% | 2 | | Mar 2026 | Hoodies | 3.4M | 17.2% | 2 | | Apr 2026 | Hoodies | 2.7M | 15.2% | 2 | | May 2026 | Hoodies | 2.7M | 14.9% | 2 | | Jun 2026 | Hoodies | 2.7M | 17.6% | 2 | | Jul 2026 | Hoodies | 2.7M | 17.3% | 2 | | Aug 2026 | Hoodies | 2.7M | 14.9% | 2 | | Sep 2026 | Hoodies | — | — | — | | Oct 2025 | Jackets | 4.1M | 29.6% | 1 | | Nov 2025 | Jackets | 5M | 25.9% | 1 | | Dec 2025 | Jackets | 4.1M | 24.3% | 2 | | Jan 2026 | Jackets | 4.1M | 27.3% | 1 | | Feb 2026 | Jackets | 3.4M | 32.3% | 1 | | Mar 2026 | Jackets | 3.4M | 36.2% | 1 | | Apr 2026 | Jackets | 2.7M | 38.5% | 1 | | May 2026 | Jackets | 2.7M | 37.6% | 1 | | Jun 2026 | Jackets | 2.7M | 41.3% | 1 | | Jul 2026 | Jackets | 2.7M | 39.3% | 1 | | Aug 2026 | Jackets | 2.7M | 34.1% | 1 | | Sep 2026 | Jackets | — | — | — | | Oct 2025 | Rain jacket brands | 4.1M | 37.2% | 1 | | Nov 2025 | Rain jacket brands | 5M | 33.1% | 1 | | Dec 2025 | Rain jacket brands | 4.1M | 30.8% | 2 | | Jan 2026 | Rain jacket brands | 4.1M | 33.1% | 1 | | Feb 2026 | Rain jacket brands | 3.4M | 37.2% | 1 | | Mar 2026 | Rain jacket brands | 3.4M | 39.8% | 1 | | Apr 2026 | Rain jacket brands | 2.7M | 40.5% | 1 | | May 2026 | Rain jacket brands | 2.7M | 38.6% | 1 | | Jun 2026 | Rain jacket brands | 2.7M | 39.2% | 1 | | Jul 2026 | Rain jacket brands | 2.7M | 38.6% | 1 | | Aug 2026 | Rain jacket brands | 2.7M | 37.1% | 1 | | Sep 2026 | Rain jacket brands | — | — | — | | Oct 2025 | Fleece brands | 4.1M | 37.7% | 1 | | Nov 2025 | Fleece brands | 5M | 33.5% | 1 | | Dec 2025 | Fleece brands | 4.1M | 31.2% | 2 | | Jan 2026 | Fleece brands | 4.1M | 33.5% | 1 | | Feb 2026 | Fleece brands | 3.4M | 37.7% | 1 | | Mar 2026 | Fleece brands | 3.4M | 40.6% | 1 | | Apr 2026 | Fleece brands | 2.7M | 41.7% | 1 | | May 2026 | Fleece brands | 2.7M | 39.7% | 1 | | Jun 2026 | Fleece brands | 2.7M | 40.6% | 1 | | Jul 2026 | Fleece brands | 2.7M | 39.7% | 1 | | Aug 2026 | Fleece brands | 2.7M | 37.9% | 1 | | Sep 2026 | Fleece brands | — | — | — | | Oct 2025 | Ski jackets | 4.1M | 36.8% | 1 | | Nov 2025 | Ski jackets | 5M | 32.4% | 1 | | Dec 2025 | Ski jackets | 4.1M | 30.5% | 2 | | Jan 2026 | Ski jackets | 4.1M | 32.3% | 1 | | Feb 2026 | Ski jackets | 3.4M | 36.8% | 1 | | Mar 2026 | Ski jackets | 3.4M | 41.9% | 1 | | Apr 2026 | Ski jackets | 2.7M | 44% | 1 | | May 2026 | Ski jackets | 2.7M | 41.2% | 1 | | Jun 2026 | Ski jackets | 2.7M | 43.9% | 1 | | Jul 2026 | Ski jackets | 2.7M | 41.7% | 1 | | Aug 2026 | Ski jackets | 2.7M | 39.1% | 1 | | Sep 2026 | Ski jackets | — | — | — | ## How is Patagonia measured? Brandwave collects information about searches that people make online using Patagonia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “patagonia” ## Which puffer jacket brands compete with Patagonia? - [Uniqlo](/demand/global-en/brands/uniqlo): Head-to-head: /demand/global-en/compare/patagonia-vs-uniqlo - [The North Face](/demand/global-en/brands/the-north-face): Head-to-head: /demand/global-en/compare/patagonia-vs-the-north-face - [Kathmandu](/demand/global-en/brands/kathmandu): Head-to-head: /demand/global-en/compare/kathmandu-vs-patagonia - [Moncler](/demand/global-en/brands/moncler): Head-to-head: /demand/global-en/compare/moncler-vs-patagonia ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Patagonia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/patagonia This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.