---
title: "Pat McGrath Labs: search popularity worldwide"
description: "A makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pat-mcgrath-labs"
publisher: "Brandwave"
---

# Pat McGrath Labs: search popularity worldwide

A makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pat McGrath Labs
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among eyeshadow brands**: 0.23%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Eyeshadow brands | 15 | 0.23% | 12.1K |

- [Eyeshadow brands](/demand/global-en/categories/eyeshadow-brands)

## Top eyeshadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pat McGrath Labs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pat McGrath Labs is the eighth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| e.l.f. Cosmetics | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Urban Decay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Anastasia Beverly Hills | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| ColourPop | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Natasha Denona | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Makeup by Mario | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bobbi Brown | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Pat McGrath Labs | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| MAC | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Maybelline | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| NARS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about eyeshadow brands

- Asked ChatGPT "Which eyeshadow brand should I buy?": 1. ColourPop, 2. Anastasia Beverly Hills, 3. e.l.f. Cosmetics, 4. Pat McGrath Labs
- Asked ChatGPT "What are the best eyeshadow brands?": 1. Urban Decay, 2. Natasha Denona, 3. MAC, 4. e.l.f. Cosmetics, 5. ColourPop, 6. Anastasia Beverly Hills, 7. Makeup by Mario
- Asked ChatGPT "What's the best eyeshadow brand for everyday makeup?": 1. e.l.f. Cosmetics, 2. Urban Decay, 3. Natasha Denona
- Searched Google, AI Overview "best eyeshadow brand": 1. Makeup by Mario, 2. Anastasia Beverly Hills, 3. Pat McGrath Labs, 4. Urban Decay, 5. e.l.f. Cosmetics, 6. ColourPop
- Searched Google, AI Overview "eyeshadow for beginners": 1. Bobbi Brown, 2. e.l.f. Cosmetics, 3. Maybelline

Not named in any answer: Tom Ford, Estée Lauder, Clinique, NARS and Too Faced.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for Pat McGrath Labs changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pat McGrath Labs worldwide fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Pat McGrath Labs’ share of searches among eyeshadow brands worldwide held steady, from 0.28% to 0.23%.

## How did search popularity change for eyeshadow brands worldwide in September 2026?

- In September 2026, Tom Ford gained share of searches among eyeshadow brands worldwide, from 19.8% to 23.1%.
- In September 2026, Estée Lauder lost share of searches among eyeshadow brands worldwide, from 16.3% to 15.6%.
- In September 2026, Maybelline lost share of searches among eyeshadow brands worldwide, from 16.3% to 15.6%.
- In September 2026, Clinique lost share of searches among eyeshadow brands worldwide, from 13.3% to 12.7%.
- NARS’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.7% in September 2026.
- Bobbi Brown’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Eyeshadow brands | 18.1K | 0.28% | 15 |
| Nov 2025 | Eyeshadow brands | 27.1K | 0.32% | 15 |
| Dec 2025 | Eyeshadow brands | 27.1K | 0.36% | 14 |
| Jan 2026 | Eyeshadow brands | 49.5K | 0.82% | 14 |
| Feb 2026 | Eyeshadow brands | 27.1K | 0.53% | 14 |
| Mar 2026 | Eyeshadow brands | 18.1K | 0.31% | 15 |
| Apr 2026 | Eyeshadow brands | 14.8K | 0.27% | 15 |
| May 2026 | Eyeshadow brands | 14.8K | 0.27% | 15 |
| Jun 2026 | Eyeshadow brands | 12.1K | 0.25% | 15 |
| Jul 2026 | Eyeshadow brands | 12.1K | 0.24% | 15 |
| Aug 2026 | Eyeshadow brands | 12.1K | 0.24% | 15 |
| Sep 2026 | Eyeshadow brands | 12.1K | 0.23% | 15 |

## How are Pat McGrath Labs’ branded searches counted?

Brandwave collects information about searches that people make online using Pat McGrath Labs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pat mcgrath labs”

## Which eyeshadow brands compete with Pat McGrath Labs?

- [Tom Ford](/demand/global-en/brands/tom-ford)
- [Estée Lauder](/demand/global-en/brands/estee-lauder)
- [Maybelline](/demand/global-en/brands/maybelline)
- [Clinique](/demand/global-en/brands/clinique)
- [NARS](/demand/global-en/brands/nars-cosmetics)
- [Bobbi Brown](/demand/global-en/brands/bobbi-brown)
- [Makeup by Mario](/demand/global-en/brands/makeup-by-mario)
- [ColourPop](/demand/global-en/brands/colourpop)
- [Anastasia Beverly Hills](/demand/global-en/brands/anastasia-beverly-hills)
- [e.l.f. Cosmetics](/demand/global-en/brands/e-l-f-cosmetics): Head-to-head: /demand/global-en/compare/e-l-f-cosmetics-vs-pat-mcgrath-labs
- [Natasha Denona](/demand/global-en/brands/natasha-denona): Head-to-head: /demand/global-en/compare/natasha-denona-vs-pat-mcgrath-labs
- [Too Faced](/demand/global-en/brands/too-faced): Head-to-head: /demand/global-en/compare/pat-mcgrath-labs-vs-too-faced
- [Urban Decay](/demand/global-en/brands/urban-decay): Head-to-head: /demand/global-en/compare/pat-mcgrath-labs-vs-urban-decay
- [MAC](/demand/global-en/brands/mac-cosmetics): Head-to-head: /demand/global-en/compare/mac-cosmetics-vs-pat-mcgrath-labs

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pat McGrath Labs: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/pat-mcgrath-labs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pat-mcgrath-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.