---
title: "Pastel: search popularity and Share of Search worldwide"
description: "Pastel is a website feedback tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/pastel"
publisher: "Brandwave"
---

# Pastel: search popularity and Share of Search worldwide

Pastel is a website feedback tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pastel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among website feedback platforms**: 0.08%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Website feedback platforms | 5 | 0.08% | 50 |

- [Website feedback platforms](/demand/global-en/categories/website-feedback-platforms)

## How has branded search demand for Pastel changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pastel worldwide fell from 110 to 50.
- Across the 11 months ending August 2026, Pastel’s estimated Share of Search among website feedback platforms worldwide held steady, from 0.07% to 0.08%.

## How did search popularity change for website feedback platforms worldwide in August 2026?

- In August 2026, Hotjar gained estimated Share of Search among website feedback platforms worldwide, from 84.1% to 85.8%.
- In August 2026, BugHerd lost estimated Share of Search among website feedback platforms worldwide, from 10.6% to 8.8%.
- Estimated monthly branded searches for Pastel worldwide fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
- Estimated monthly branded searches for Userback worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Website feedback platforms | 110 | 0.07% | 5 |
| Nov 2025 | Website feedback platforms | 50 | 0.04% | 5 |
| Dec 2025 | Website feedback platforms | 70 | 0.07% | 5 |
| Jan 2026 | Website feedback platforms | 90 | 0.07% | 5 |
| Feb 2026 | Website feedback platforms | 140 | 0.19% | 5 |
| Mar 2026 | Website feedback platforms | 110 | 0.15% | 5 |
| Apr 2026 | Website feedback platforms | 70 | 0.09% | 5 |
| May 2026 | Website feedback platforms | 70 | 0.11% | 5 |
| Jun 2026 | Website feedback platforms | 70 | 0.08% | 5 |
| Jul 2026 | Website feedback platforms | 70 | 0.11% | 5 |
| Aug 2026 | Website feedback platforms | 50 | 0.08% | 5 |
| Sep 2026 | Website feedback platforms | — | — | — |

## How is Pastel measured?

Brandwave collects information about searches that people make online using Pastel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pastel feedback”

## Which website feedback platforms compete with Pastel?

- [Hotjar](/demand/global-en/brands/hotjar): Head-to-head: /demand/global-en/compare/hotjar-vs-pastel
- [BugHerd](/demand/global-en/brands/bugherd): Head-to-head: /demand/global-en/compare/bugherd-vs-pastel
- [Userback](/demand/global-en/brands/userback): Head-to-head: /demand/global-en/compare/pastel-vs-userback
- [Marker.io](/demand/global-en/brands/marker-io): Head-to-head: /demand/global-en/compare/marker-io-vs-pastel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pastel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/pastel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/pastel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.