--- title: "Party City: search popularity and Share of Search worldwide" description: "Party City is party supply retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/party-city" publisher: "Brandwave" --- # Party City: search popularity and Share of Search worldwide Party City is party supply retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Party City - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among party supplies**: 71% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Party supplies | 1 | 71% | 1M | | Balloons | 1 | 96.9% | 1M | - [Party supplies](/demand/global-en/categories/party-supplies) - [Balloons](/demand/global-en/categories/balloons) ## How has branded search demand for Party City changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Party City worldwide fell from 3.4M to 1M. - Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide decreased from 81.4% to 71%. - Across the 11 months ending August 2026, Party City’s estimated Share of Search among party supplies worldwide peaked at 81.4% in October 2025 and was lowest at 56.8% in November 2025. - Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide decreased from 98.8% to 96.9%. - Across the 11 months ending August 2026, Party City’s estimated Share of Search among balloons worldwide peaked at 98.8% in October 2025 and was lowest at 95.2% in May 2026. ## How did search popularity change for party supplies worldwide in August 2026? - In August 2026, Party City gained estimated Share of Search among party supplies worldwide, from 66.6% to 71%. - In August 2026, Oriental Trading lost estimated Share of Search among party supplies worldwide, from 29.8% to 26.1%. - In August 2026, Baker Ross lost estimated Share of Search among party supplies worldwide, from 2.7% to 1.9%. - Estimated monthly branded searches for Hobbycraft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Party Delights worldwide fell 80.2% over 11 measured months, from 22.2K to 4.4K in August 2026. - Estimated monthly branded searches for Confetti worldwide fell 52.7% over 11 measured months, from 910 to 430 in August 2026. ## How did search popularity change for balloons worldwide in August 2026? - In August 2026, Party City gained estimated Share of Search among balloons worldwide, from 95.8% to 96.9%. - In August 2026, Tuftex lost estimated Share of Search among balloons worldwide, from 2.1% to 1.4%. - Estimated monthly branded searches for Qualatex worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026. - Estimated monthly branded searches for Anagram worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026. - Estimated monthly branded searches for Gemar worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Party supplies | 3.4M | 81.4% | 1 | | Nov 2025 | Party supplies | 1M | 56.8% | 1 | | Dec 2025 | Party supplies | 1M | 70.4% | 1 | | Jan 2026 | Party supplies | 1M | 62% | 1 | | Feb 2026 | Party supplies | 1M | 66% | 1 | | Mar 2026 | Party supplies | 1M | 62% | 1 | | Apr 2026 | Party supplies | 823K | 62.5% | 1 | | May 2026 | Party supplies | 1M | 66.9% | 1 | | Jun 2026 | Party supplies | 1M | 70.4% | 1 | | Jul 2026 | Party supplies | 823K | 66.6% | 1 | | Aug 2026 | Party supplies | 1M | 71% | 1 | | Sep 2026 | Party supplies | — | — | — | | Oct 2025 | Balloons | 3.4M | 98.8% | 1 | | Nov 2025 | Balloons | 1M | 97.2% | 1 | | Dec 2025 | Balloons | 1M | 98% | 1 | | Jan 2026 | Balloons | 1M | 96.8% | 1 | | Feb 2026 | Balloons | 1M | 97.3% | 1 | | Mar 2026 | Balloons | 1M | 96.5% | 1 | | Apr 2026 | Balloons | 823K | 95.8% | 1 | | May 2026 | Balloons | 1M | 95.2% | 1 | | Jun 2026 | Balloons | 1M | 96% | 1 | | Jul 2026 | Balloons | 823K | 95.8% | 1 | | Aug 2026 | Balloons | 1M | 96.9% | 1 | | Sep 2026 | Balloons | — | — | — | ## How is Party City measured? Brandwave collects information about searches that people make online using Party City’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “party city” ## Which party supplies compete with Party City? - [Oriental Trading](/demand/global-en/brands/oriental-trading): Head-to-head: /demand/global-en/compare/oriental-trading-vs-party-city - [Baker Ross](/demand/global-en/brands/baker-ross): Head-to-head: /demand/global-en/compare/baker-ross-vs-party-city - [Hobbycraft](/demand/global-en/brands/hobbycraft): Head-to-head: /demand/global-en/compare/hobbycraft-vs-party-city - [Party Delights](/demand/global-en/brands/party-delights): Head-to-head: /demand/global-en/compare/party-city-vs-party-delights - [Confetti](/demand/global-en/brands/confetti): Head-to-head: /demand/global-en/compare/confetti-vs-party-city ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Party City: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/party-city This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/party-city. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.