---
title: "Parrot: search popularity and Share of Search worldwide"
description: "Parrot is a drone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/parrot"
publisher: "Brandwave"
---

# Parrot: search popularity and Share of Search worldwide

Parrot is a drone brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Parrot
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among drone brands**: 75.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Drone brands | 1 | 75.7% | 1M |
| Drone manufacturers | 1 | 77.5% | 1M |

- [Drone brands](/demand/global-en/categories/drone-brands)
- [Drone manufacturers](/demand/global-en/categories/drone-manufacturers)

## How has branded search demand for Parrot changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Parrot worldwide held steady at 1M.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide decreased from 77.4% to 75.7%.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone brands worldwide peaked at 77.5% in April 2026 and was lowest at 71.9% in December 2025.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone manufacturers worldwide decreased from 79.2% to 77.5%.
- Across the 11 months ending August 2026, Parrot’s estimated Share of Search among drone manufacturers worldwide peaked at 79.2% in October 2025 and was lowest at 73.9% in December 2025.

## How did search popularity change for drone brands worldwide in August 2026?

- In August 2026, Skydio lost estimated Share of Search among drone brands worldwide, from 3% to 2.5%.
- HoverAir’s estimated Share of Search among drone brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.5% in August 2026.
- Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.

## How did search popularity change for drone manufacturers worldwide in August 2026?

- In August 2026, Skydio lost estimated Share of Search among drone manufacturers worldwide, from 3.1% to 2.6%.
- Estimated monthly branded searches for DJI worldwide rose 43.6% over 11 measured months, from 83.5K to 120K in August 2026.
- Estimated monthly branded searches for senseFly worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.
- Estimated monthly branded searches for Wingtra worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Drone brands | 1M | 77.4% | 1 |
| Nov 2025 | Drone brands | 1M | 76.3% | 1 |
| Dec 2025 | Drone brands | 823K | 71.9% | 1 |
| Jan 2026 | Drone brands | 1M | 76.3% | 1 |
| Feb 2026 | Drone brands | 823K | 76.6% | 1 |
| Mar 2026 | Drone brands | 1M | 76.7% | 1 |
| Apr 2026 | Drone brands | 1M | 77.5% | 1 |
| May 2026 | Drone brands | 1M | 76.9% | 1 |
| Jun 2026 | Drone brands | 823K | 75.1% | 1 |
| Jul 2026 | Drone brands | 823K | 75.6% | 1 |
| Aug 2026 | Drone brands | 1M | 75.7% | 1 |
| Sep 2026 | Drone brands | — | — | — |
| Oct 2025 | Drone manufacturers | 1M | 79.2% | 1 |
| Nov 2025 | Drone manufacturers | 1M | 78.5% | 1 |
| Dec 2025 | Drone manufacturers | 823K | 73.9% | 1 |
| Jan 2026 | Drone manufacturers | 1M | 78.1% | 1 |
| Feb 2026 | Drone manufacturers | 823K | 77.7% | 1 |
| Mar 2026 | Drone manufacturers | 1M | 77.8% | 1 |
| Apr 2026 | Drone manufacturers | 1M | 78.6% | 1 |
| May 2026 | Drone manufacturers | 1M | 78.1% | 1 |
| Jun 2026 | Drone manufacturers | 823K | 76.5% | 1 |
| Jul 2026 | Drone manufacturers | 823K | 77% | 1 |
| Aug 2026 | Drone manufacturers | 1M | 77.5% | 1 |
| Sep 2026 | Drone manufacturers | — | — | — |

## How is Parrot measured?

Brandwave collects information about searches that people make online using Parrot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “parrot”

## Which drone brands compete with Parrot?

- [Autel](/demand/global-en/brands/autel-obd): Head-to-head: /demand/global-en/compare/autel-obd-vs-parrot
- [DJI](/demand/global-en/brands/dji): Head-to-head: /demand/global-en/compare/dji-vs-parrot
- [HoverAir](/demand/global-en/brands/hoverair): Head-to-head: /demand/global-en/compare/hoverair-vs-parrot
- [Skydio](/demand/global-en/brands/skydio): Head-to-head: /demand/global-en/compare/parrot-vs-skydio

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Parrot: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/parrot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/parrot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
