---
title: "Parlux: search popularity and Share of Search worldwide"
description: "Parlux is a hair dryer brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/parlux"
publisher: "Brandwave"
---

# Parlux: search popularity and Share of Search worldwide

Parlux is a hair dryer brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Parlux
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hair dryer brands**: 0.17%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair dryer brands | 4 | 0.17% | 14.8K |

- [Hair dryer brands](/demand/global-en/categories/hair-dryer-brands)

## How has branded search demand for Parlux changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Parlux worldwide fell from 22.2K to 14.8K.
- Across the 11 months ending August 2026, Parlux’s estimated Share of Search among hair dryer brands worldwide held steady, from 0.22% to 0.17%.

## How did search popularity change for hair dryer brands worldwide in August 2026?

- In August 2026, Dyson gained estimated Share of Search among hair dryer brands worldwide, from 83.2% to 86.4%.
- In August 2026, ghd lost estimated Share of Search among hair dryer brands worldwide, from 8.9% to 6.8%.
- In August 2026, BaByliss lost estimated Share of Search among hair dryer brands worldwide, from 7.6% to 6.4%.
- Estimated monthly branded searches for Parlux worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair dryer brands | 22.2K | 0.22% | 4 |
| Nov 2025 | Hair dryer brands | 27.1K | 0.17% | 4 |
| Dec 2025 | Hair dryer brands | 22.2K | 0.16% | 4 |
| Jan 2026 | Hair dryer brands | 22.2K | 0.21% | 4 |
| Feb 2026 | Hair dryer brands | 18.1K | 0.22% | 4 |
| Mar 2026 | Hair dryer brands | 18.1K | 0.22% | 4 |
| Apr 2026 | Hair dryer brands | 18.1K | 0.23% | 4 |
| May 2026 | Hair dryer brands | 18.1K | 0.23% | 4 |
| Jun 2026 | Hair dryer brands | 14.8K | 0.19% | 4 |
| Jul 2026 | Hair dryer brands | 14.8K | 0.2% | 4 |
| Aug 2026 | Hair dryer brands | 14.8K | 0.17% | 4 |
| Sep 2026 | Hair dryer brands | — | — | — |

## How is Parlux measured?

Brandwave collects information about searches that people make online using Parlux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “parlux”

## Which hair dryer brands compete with Parlux?

- [Dyson](/demand/global-en/brands/dyson): Head-to-head: /demand/global-en/compare/dyson-vs-parlux
- [ghd](/demand/global-en/brands/ghd-hair): Head-to-head: /demand/global-en/compare/ghd-hair-vs-parlux
- [BaByliss](/demand/global-en/brands/babyliss): Head-to-head: /demand/global-en/compare/babyliss-vs-parlux
- [Remington](/demand/global-en/brands/remington-grooming): Head-to-head: /demand/global-en/compare/parlux-vs-remington-grooming

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Parlux: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/parlux

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/parlux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.