--- title: "Parker: search popularity worldwide" description: "Parker makes fountain pens, ballpoint pens and rollerball pens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/parker-pens" publisher: "Brandwave" --- # Parker: search popularity worldwide Parker makes fountain pens, ballpoint pens and rollerball pens. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Parker - **Owned by**: Newell Brands - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among ballpoint pen brands**: 36.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ballpoint pen brands | 2 | 36.3% | 301K | | Pens | 1 | 52.2% | 301K | | Fountain pen brands | 1 | 77.5% | 301K | - [Ballpoint pen brands](/demand/global-en/categories/ballpoint-pen-brands) - [Pens](/demand/global-en/categories/pens) - [Fountain pen brands](/demand/global-en/categories/fountain-pen-brands) ## How has branded search demand for Parker changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Parker worldwide rose from 201K to 301K. - Across the 12 months ending September 2026, Parker’s estimated Share of Search among ballpoint pen brands worldwide increased from 28% to 36.3%. - Across the 12 months ending September 2026, Parker’s estimated Share of Search among ballpoint pen brands worldwide peaked at 36.3% in September 2026 and was lowest at 24.8% in January 2026. - Across the 12 months ending September 2026, Parker’s estimated Share of Search among pens worldwide increased from 44.5% to 52.2%. - Across the 12 months ending September 2026, Parker’s estimated Share of Search among pens worldwide peaked at 52.2% in September 2026 and was lowest at 41% in April 2026. - Across the 12 months ending September 2026, Parker’s estimated Share of Search among fountain pen brands worldwide increased from 71.3% to 77.5%. - Across the 12 months ending September 2026, Parker’s estimated Share of Search among fountain pen brands worldwide peaked at 77.5% in September 2026 and was lowest at 66.6% in April 2026. ## How did search popularity change for ballpoint pen brands worldwide in September 2026? - In September 2026, Parker gained estimated Share of Search among ballpoint pen brands worldwide, from 28.1% to 36.3%. - In September 2026, Faber-Castell lost estimated Share of Search among ballpoint pen brands worldwide, from 51.5% to 44.4%. - In September 2026, Lamy lost estimated Share of Search among ballpoint pen brands worldwide, from 6.9% to 6%. - In September 2026, Pilot lost estimated Share of Search among ballpoint pen brands worldwide, from 5.3% to 4.6%. - In September 2026, Cross rose from 4th to 3rd among ballpoint pen brands worldwide. - Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026. ## How did search popularity change for pens worldwide in September 2026? - In September 2026, Parker gained estimated Share of Search among pens worldwide, from 46.2% to 52.2%. - In September 2026, Lamy lost estimated Share of Search among pens worldwide, from 11.4% to 8.6%. - In September 2026, Pilot lost estimated Share of Search among pens worldwide, from 25.3% to 23.4%. - In September 2026, Cross lost estimated Share of Search among pens worldwide, from 9.3% to 8.6%. ## How did search popularity change for fountain pen brands worldwide in September 2026? - In September 2026, Parker gained estimated Share of Search among fountain pen brands worldwide, from 69.7% to 77.5%. - In September 2026, Lamy lost estimated Share of Search among fountain pen brands worldwide, from 17.2% to 12.7%. - In September 2026, Pilot lost estimated Share of Search among fountain pen brands worldwide, from 13.1% to 9.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ballpoint pen brands | 201K | 28% | 2 | | Nov 2025 | Ballpoint pen brands | 201K | 27.4% | 2 | | Dec 2025 | Ballpoint pen brands | 246K | 29.9% | 2 | | Jan 2026 | Ballpoint pen brands | 201K | 24.8% | 2 | | Feb 2026 | Ballpoint pen brands | 201K | 27.8% | 2 | | Mar 2026 | Ballpoint pen brands | 201K | 30.5% | 2 | | Apr 2026 | Ballpoint pen brands | 165K | 26.6% | 2 | | May 2026 | Ballpoint pen brands | 165K | 26.6% | 2 | | Jun 2026 | Ballpoint pen brands | 201K | 34.5% | 2 | | Jul 2026 | Ballpoint pen brands | 246K | 34.5% | 2 | | Aug 2026 | Ballpoint pen brands | 246K | 28.1% | 2 | | Sep 2026 | Ballpoint pen brands | 301K | 36.3% | 2 | | Oct 2025 | Pens | 201K | 44.5% | 1 | | Nov 2025 | Pens | 201K | 43.4% | 1 | | Dec 2025 | Pens | 246K | 46.2% | 1 | | Jan 2026 | Pens | 201K | 44.5% | 1 | | Feb 2026 | Pens | 201K | 44.6% | 1 | | Mar 2026 | Pens | 201K | 44.2% | 1 | | Apr 2026 | Pens | 165K | 41% | 1 | | May 2026 | Pens | 165K | 41% | 1 | | Jun 2026 | Pens | 201K | 46.6% | 1 | | Jul 2026 | Pens | 246K | 46.6% | 1 | | Aug 2026 | Pens | 246K | 46.2% | 1 | | Sep 2026 | Pens | 301K | 52.2% | 1 | | Oct 2025 | Fountain pen brands | 201K | 71.3% | 1 | | Nov 2025 | Fountain pen brands | 201K | 70.9% | 1 | | Dec 2025 | Fountain pen brands | 246K | 68.7% | 1 | | Jan 2026 | Fountain pen brands | 201K | 69.6% | 1 | | Feb 2026 | Fountain pen brands | 201K | 69.7% | 1 | | Mar 2026 | Fountain pen brands | 201K | 71.3% | 1 | | Apr 2026 | Fountain pen brands | 165K | 66.6% | 1 | | May 2026 | Fountain pen brands | 165K | 66.6% | 1 | | Jun 2026 | Fountain pen brands | 201K | 74.8% | 1 | | Jul 2026 | Fountain pen brands | 246K | 72.5% | 1 | | Aug 2026 | Fountain pen brands | 246K | 69.7% | 1 | | Sep 2026 | Fountain pen brands | 301K | 77.5% | 1 | ## How is Parker measured? Brandwave collects information about searches that people make online using Parker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “parker pen” ## Which ballpoint pen brands compete with Parker? - [Faber-Castell](/demand/global-en/brands/faber-castell): Head-to-head: /demand/global-en/compare/faber-castell-vs-parker-pens - [Cross](/demand/global-en/brands/cross): Head-to-head: /demand/global-en/compare/cross-vs-parker-pens - [Lamy](/demand/global-en/brands/lamy): Head-to-head: /demand/global-en/compare/lamy-vs-parker-pens - [Pilot](/demand/global-en/brands/pilot): Head-to-head: /demand/global-en/compare/parker-pens-vs-pilot - [Muji](/demand/global-en/brands/muji): Head-to-head: /demand/global-en/compare/muji-vs-parker-pens ## Who owns Parker? Parker is owned by Newell Brands. Brandwave does not track any other brands owned by Newell Brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Parker? Parker is owned by Newell Brands. Brandwave does not track any other brands owned by Newell Brands. ## Cite this page Brandwave. "Parker: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/parker-pens This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/parker-pens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.